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thinking out loud

on sunday one of my colleagues, kim white, posted a short essay on if:book, Losing America, which eloquently stated her horror at realizing how far america has slipped from its oft-stated ideals of equality and justice. as kim said “I thought America (even under the current administration) had something to do with being civilized, humane and fair. I don’t anymore.”
kim ended her piece with a parenthetical statement:
(The above has nothing and everything to do with the future of the book.)
the four of us met around a table in the institute’s new williamsburg digs yesterday and discussed why we thought kim’s statement did or didn’t belong on if:book. the result — a resounding YES.
if you’ve been reading if:book for awhile you’ve probably encountered the phrase, “we use the word book to refer to the vehicle humans use to move big ideas around society.” of course many, if not most books are about entertainment or personal improvement, but still the most important social role of books (and their close dead-tree cousins, newspapers, magazines etc.) has been to enable a conversation across space and time about the crucial issues facing society.
we realize that for the institute to make a difference we need to be asking more the right questions.although our blog covers a wide-range of technical developments relating to the evolution of communication as it goes digital, we’ve tried hard not to be simple cheerleaders for gee-whiz technology. the acid-test is not whether something is “cool” but whether and in what ways it might change the human condition.
which is why kim’s post seems so pertinent. for us it was a wake-up call reinforcing our notion that what we do exists in a social, not a technological context. what good will it be if we come up with nifty new technology for communication if the context for the communication is increasingly divorced from a caring and just social contract. Kim’s post made us realize that we have been underemphasizing the social context of our work.
as we discuss the implications of all this, we’ll try as much as possible to make these discussions “public” and to invite everyone to think it through with us.