Category Archives: search

the book is reading you

I just noticed that Google Book Search requires users to be logged in on a Google account to view pages of copyrighted works.
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They provide the following explanation:

Why do I have to log in to see certain pages?
Because many of the books in Google Book Search are still under copyright, we limit the amount of a book that a user can see. In order to enforce these limits, we make some pages available only after you log in to an existing Google Account (such as a Gmail account) or create a new one. The aim of Google Book Search is to help you discover books, not read them cover to cover, so you may not be able to see every page you’re interested in.

So they’re tracking how much we’ve looked at and capping our number of page views. Presumably a bone tossed to publishers, who I’m sure will continue suing Google all the same (more on this here). There’s also the possibility that publishers have requested information on who’s looking at their books — geographical breakdowns and stats on click-throughs to retailers and libraries. I doubt, though, that Google would share this sort of user data. Substantial privacy issues aside, that’s valuable information they want to keep for themselves.
That’s because “the aim of Google Book Search” is also to discover who you are. It’s capturing your clickstreams, analyzing what you’ve searched and the terms you’ve used to get there. The book is reading you. Substantial privacy issues aside, (it seems more and more that’s where we’ll be leaving them) Google will use this data to refine Google’s search algorithms and, who knows, might even develop some sort of personalized recommendation system similar to Amazon’s — you know, where the computer lists other titles that might interest you based on what you’ve read, bought or browsed in the past (a system that works only if you are logged in). It’s possible Google is thinking of Book Search as the cornerstone of a larger venture that could compete with Amazon.
There are many ways Google could eventually capitalize on its books database — that is, beyond the contextual advertising that is currently its main source of revenue. It might turn the scanned texts into readable editions, hammer out licensing agreements with publishers, and become the world’s biggest ebook store. It could start a print-on-demand service — a Xerox machine on steroids (and the return of Google Print?). It could work out deals with publishers to sell access to complete online editions — a searchable text to go along with the physical book — as Amazon announced it will do with its Upgrade service. Or it could start selling sections of books — individual pages, chapters etc. — as Amazon has also planned to do with its Pages program.
Amazon has long served as a valuable research tool for books in print, so much so that some university library systems are now emulating it. Recent additions to the Search Inside the Book program such as concordances, interlinked citations, and statistically improbable phrases (where distinctive terms in the book act as machine-generated tags) are especially fun to play with. Although first and foremost a retailer, Amazon feels more and more like a search system every day (and its A9 engine, though seemingly always on the back burner, is also developing some interesting features). On the flip side Google, though a search system, could start feeling more like a retailer. In either case, you’ll have to log in first.

questions about blog search and time

Does anyone know of a good way to search for old blog entries on the web? I’ve just been looking at some of the available blog search resources and few of them appear to provide any serious advanced search options. The couple of major ones I’ve found that do (after an admittedly cursory look) are Google and Ice Rocket. Both, however, appear to be broken, at least when it comes to dates. I’ve tried them on three different browsers, on Mac and PC, and in each case the date menus seem to be frozen. It’s very weird. They give you the option of entering a specific time range but won’t accept the actual dates. Maybe I’m just having a bad tech day, but it’s as if there’s some conceptual glitch across the web vis a vis blogs and time.
Most blog search engines are geared toward searching the current blogosphere, but there should be a way to research older content. My first thought was that blog search engines crawl RSS feeds, most of which do not transmit the entirety of a blog’s content, just the more recent. That would pose a problem for archival search.
Does anyone know what would be the best way to go about finding, say, old blog entries containing the keywords “new orleans superdome” from late August to late September 2005? Is it best to just stick with general web search and painstakingly comb through for blogs? If we agree that blogs have become an important kind of cultural document, than surely there should be a way to find them more than a month after they’ve been written.

where we’ve been, where we’re going

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This past week at if:book we’ve been thinking a lot about the relationship between this weblog and the work we do. We decided that while if:book has done a fine job reflecting and provoking the conversations we have at the Institute, we wanted to make sure that it also seems as coherent to our readers as it does to us. With that in mind, we’ve decided to begin posting a weekly roundup of our blog posts, in which we synthesize (as much a possible) what we’ve been thinking and talking about from Monday to Friday.
So here goes. This week we spent a lot of time reflecting on simulation and virtuality. In part, this reflection grew out of our collective reading of a Tom Zengotita’s book Mediated, which discusses (among other things) the link between alienation from the “real” through digital mediation and increased solipsism. Bob seemed especially interested in the dialectic relationship between, on one hand, the opportunity for access afforded by ever-more sophisticated form of simulation, and, on the other, the sense that something must be lost when as the encounter with the “real” recedes entirely.
This, in turn, led to further conversation about what we might think of as the “loss of the real” in the transition from books on paper to books on a computer screen. On one hand, there seems to be a tremendous amount of anxiety that Google Book Search might somehow make actual books irrelevant and thus destroy reading and writing practices linked to the bound book. On the other hand, one could take the position of Cory Doctorow that books as objects are overrated, and challenge the idea that a book needs to be digitally embodied to be “real.”
As the debate over Google Book Search continually reminds us, one of the most challenging things in sifting through discussions of emerging media forms is learning to tell the difference between nostalgia and useful critical insight. Often the two are hopelessly intertwined; in this week’s debates about Wikipedia, for example, discussion of how to make the open-source encyclopedia more useful was often tempered by the suggestion that encyclopedias of the past were always be superior to Wikipedia, an assertion easily challenged by a quick browse through some old encyclopedias.
Finally, I want to mention that we finally got around to setting up a del.icio.us account. There will be a formal link on the blog up soon, but you can take a look now. It will expand quickly.

google on the air

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Open Source’s hour on the Googlization of libraries was refreshingly light on the copyright issue and heavier on questions about research, reading, the value of libraries, and the public interest. With its book-scanning project, Google is a private company taking on the responsibilities of a public utility, and Siva Vaidhyanathan came down hard on one of the company’s chief legal reps for the mystery shrouding their operations (scanning technology, algorithms and ranking system are all kept secret). The rep reasonably replied that Google is not the only digitization project in town and that none of its library partnerships are exclusive. But most of his points were pretty obvious PR boilerplate about Google’s altruism and gosh darn love of books. Hearing the counsel’s slick defense, your gut tells you it’s right to be suspicious of Google and to keep demanding more transparency, clearer privacy standards and so on. If we’re going to let this much information come into the hands of one corporation, we need to be very active watchdogs.
Our friend Karen Schneider then joined the fray and as usual brought her sage librarian’s perspective. She’s thrilled by the possibilities of Google Book Search, seeing as it solves the fundamental problem of library science: that you can only search the metadata, not the texts themselves. But her enthusiasm is tempered by concerns about privatization similar to Siva’s and a conviction that a research service like Google can never replace good librarianship and good physical libraries. She also took issue with the fact that Book Search doesn’t link to other library-related search services like Open Worldcat. She has her own wrap-up of the show on her blog.
Rounding out the discussion was Matthew G. Kirschenbaum, a cybertext studies blogger and professor of english at the University of Maryland. Kirschenbaum addressed the question of how Google, and the web in general, might be changing, possibly eroding, our reading practices. He nicely put the question in perspective, suggesting that scattershot, inter-textual, “snippety” reading is in fact the older kind of reading, and that the idea of sustained, deeply immersed involvement with a single text is largely a romantic notion tied to the rise of the novel in the 18th century.
A satisfying hour, all in all, of the sort we should be having more often. It was fun brainstorming with Brendan Greeley, the Open Source on “blogger-in-chief,” on how to put the show together. Their whole bit about reaching out to the blogosphere for ideas and inspiration isn’t just talk. They put their money where their mouth is. I’ll link to the podcast when it becomes available.
image: Real Gabinete Português de Literatura, Rio de Janeiro – Claudio Lara via Flickr

the role of note taking in the information age

An article by Ann Blair in a recent issue of Critical Inquiry (vol 31 no 1) discusses the changing conceptions of the function of note-taking from about the sixth century to the present, and ends with a speculation on the way that textual searches (such as Google Book Search) might change practices of note-taking in the twenty-first century. Blair argues that “one of the most significant shifts in the history of note taking” occured in the beginning of the twentieth century, when the use of notes as memorization aids gave way to the use of notes as a aid to replace the memorization of too-abundant information. With the advent of the net, she notes:
Today we delegate to sources that we consider authoritative the extraction of information on all but a few carefully specialized areas in which we cultivate direct experience and original research. New technologies increasingly enable us to delegate more tasks of remembering to the computer, in that shifting division of labor between human and thing. We have thus mechanized many research tasks. It is possible that further changes would affect even the existence of note taking. At a theoretical extreme, for example, if every text one wanted were constantly available for searching anew, perhaps the note itself, the selection made for later reuse, might play a less prominent role.
The result of this externalization, Blair notes, is that we come to think of long-term memory as something that is stored elsewhere, in “media outside the mind.” At the same time, she writes, “notes must be rememorated or absorbed in the short-term memory at least enough to be intelligently integrated into an argument; judgment can only be applied to experiences that are present to the mind.”
Blair’s article doesn’t say that this bifurcation between short-term and long-term memory is a problem: she simply observes it as a phenomenon. But there’s a resonance between Blair’s article and Naomi Baron’s recent Los Angeles Times piece on Google Book Search: both point to the fact that what we commonly have defined as scholarly reflection has increasingly become more and more a process of database management. Baron seems to see reflection and database management as being in tension, though I’m not completely convinced by her argument. Blair, less apocalyptic than Baron, nonetheless gives me something to ponder. What happens to us if (or when) all of our efforts to make the contents of our extrasomatic memory “present to our mind” happen without the mediation of notes? Blair’s piece focuses on the epistemology rather than the phenomenology of note taking — still, she leads me to wonder what happens if the mediating function of the note is lost, when the triangular relation between book, scholar and note becomes a relation between database and user.

google print on deck at radio open source

Open Source, the excellent public radio program (not to be confused with “Open Source Media”) that taps into the blogosphere to generate its shows, has been chatting with me about putting together an hour on the Google library project. Open Source is a unique hybrid, drawing on the best qualities of the blogosphere — community, transparency, collective wisdom — to produce an otherwise traditional program of smart talk radio. As host Christopher Lydon puts it, the show is “fused at the brain stem with the world wide web.” Or better, it “uses the internet to be a show about the world.”
The Google show is set to air live this evening at 7pm (ET) (they also podcast). It’s been fun working with them behind the scenes, trying to figure out the right guests and questions for the ideal discussion on Google and its bookish ambitions. My exchange has been with Brendan Greeley, the Radio Open Source “blogger-in-chief” (he’s kindly linked to us today on their site). We agreed that the show should avoid getting mired in the usual copyright-focused news peg — publishers vs. Google etc. — and focus instead on the bigger questions. At my suggestion, they’ve invited Siva Vaidhyanathan, who wrote the wonderful piece in the Chronicle of Higher Ed. that I talked about yesterday (see bigger questions). I’ve also recommended our favorite blogger-librarian, Karen Schneider (who has appeared on the show before), science historian George Dyson, who recently wrote a fascinating essay on Google and artificial intelligence, and a bunch of cybertext studies people: Matthew G. Kirschenbaum, N. Katherine Hayles, Jerome McGann and Johanna Drucker. If all goes well, this could end up being a very interesting hour of discussion. Stay tuned.
UPDATE: Open Source just got a hold of Nicholas Kristof to do an hour this evening on Genocide in Sudan, so the Google piece will be pushed to next week.

google print is no more

Not the program, of course, just the name. From now on it is to be known as Google Book Search. “Print” obviously struck a little too close to home with publishers and authors. On the company blog, they explain the shift in emphasis:

No, we don’t think that this new name will change what some folks think about this program. But we do believe it will help a lot of people understand better what we’re doing. We want to make all the world’s books discoverable and searchable online, and we hope this new name will help keep everyone focused on that important goal.

gawker blogs to appear on yahoo

Gawker Media, the Conde Nast of the blogosphere, has just sold distribution rights for five of its blogs to Yahoo. Selected posts from Gawker, Wonkette, Gizmodo, Lifehacker and Defamer will soon appear daily on the Yahoo news portal.
Not so worrisome (or surprising) to see blogs like these going corporate. From the beginning, they’ve sort of pitched themselves as commodities — the tabloids and gadget rags of the blogosphere. But when blogging comes fully front and center as the next hip business strategy — that authentic unfiltered element with which to adorn your comapany’s image (hang some humans on the doorpost) — then we may see a massive rush to rake up the brighter talents with lucrative little hosting deals. I’d hate to see bloggers foresake their independence like this. Then again, it might clear the way for a whole new generation of authentic voices.

microsoft joins open content alliance

Microsoft’s forthcoming “MSN Book Search” is the latest entity to join the Open Content Alliance, the non-controversial rival to Google Print. ZDNet says: “Microsoft has committed to paying for the digitization of 150,000 books in the first year, which will be about $5 million, assuming costs of about 10 cents a page and 300 pages, on average, per book…”
Apparently having learned from Google’s mistakes, OCA operates under a strict “opt-in” policy for publishers vis-a-vis copyrighted works (whereas with Google, publishers have until November 1 to opt out). Judging by the growing roster of participants, including Yahoo, the National Archives of Britain, the University of California, Columbia University, and Rice University, not to mention the Internet Archive, it would seem that less hubris equals more results, or at least lower legal fees. Supposedly there is some communication between Google and OCA about potential cooperation.
Also story in NY Times.