Category Archives: reading

reading fewer books

We’ve been working on our mission statement (another draft to be posted soon), and it’s given me a chance to reconsider what being part of the Institute for the Future of the Book means. Then, last week, I saw this: a Jupiter Research report claims that people are spending more time in front of the screen than with a book in their hand.

“the average online consumer spends 14 hours a week online, which is the same amount of time they watch TV.”

That is some 28 hours in front of a screen. Other analysts would say it’s higher, because this seems to only include non-work time. Of course, since we have limited time, all this screen time must be taking away from something else.
The idea that the Internet would displace other discretionary leisure activities isn’t new. Another report (pdf) from the Stanford Institute for the Quantitative Study of Society suggests that Internet usage replaces all sorts of things, including sleep time, social activities, and television watching. Most controversial was this report’s claim that internet use reduces sociability, solely on the basis that it reduces face-to-face time. Other reports suggest that sociability isn’t affected. (disclaimer – we’re affiliated with the Annenberg Center, the source of the latter report).
Regardless of time spent alone vs. the time spent face-to-face with people, the Stanford study is not taking into account the reason people are online. To quote David Weinberger:

“The real world presents all sorts of barriers that prevent us from connecting as fully as we’d like to. The Web releases us from that. If connection is our nature, and if we’re at our best when we’re fully engaged with others, then the Web is both an enabler and a reflection of our best nature.”
Fast Company

Hold onto that thought and let’s bring this back around to the Jupiter report. People use to think that it was just TV that was under attack. Magazines and newspapers, maybe, suffered too; their formats are similar to the type of content that flourishes online in blog and written-for-the-web article format. But books, it was thought, were safe because they are fundamentally different, a special object worthy of veneration.

“In addition to matching the time spent watching TV, the Internet is displacing the use of other media such as radio, magazines and books. Books are suffering the most; 37% of all online users report that they spend less time reading books because of their online activities.”

The Internet is acting as a new distribution channel for traditional media. We’ve got podcasts, streaming radio, blogs, online versions of everything. Why, then, is it a surprise that we’re spending more time online, reading more online, and enjoying fewer books? Here’s the dilemma: we’re not reading books on screens either. They just haven’t made the jump to digital.
While there has been a general decrease in book reading over the years, such a decline may come as a shocking statistic. (Yes, all statistics should be taken with a grain of salt). But I think that in some ways this is the knock of opportunity rather than the death knell for book reading.

…intensive online users are the most likely demographic to use advanced Internet technology, such as streaming radio and RSS.

So it is ‘technology’ that is keeping people from reading books online, but rather the lack of it. There is something about the current digital reading environment that isn’t suitable for continuous, lengthy monographs. But as we consider books that are born digital and take advantage of the networked environment, we will start to see a book that is shaped by its presentation format and its connections. It will be a book that is tailored for the online environment, in a way that promotes the interlinking of the digital realm, and incorporates feedback and conversation.
At that point we’ll have to deal with the transition. I found an illustrative quote, referring to reading comic books:

“You have to be able to read and look at the same time, a trick not easily mastered, especially if you’re someone who is used to reading fast. Graphic novels, or the good ones anyway, are virtually unskimmable. And until you get the hang of their particular rhythm and way of storytelling, they may require more, not less, concentration than traditional books.”
Charles McGrath, NY Times Magazine

We’ve entered a time when the Internet’s importance is shaping the rhythms of our work and entertainment. It’s time that books were created with an awareness of the ebb and flow of this new ecology—and that’s what we’re doing at the Institute.

GAM3R 7H30RY: a work in progress… in progress

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McKenzie Wark

I’m pleased to report that the institute is gearing up for another book-blog experiment to run alongside Mitchell Stephens’ ongoing endeavor at Without Gods — this one a collaboration with McKenzie Wark, professor of cultural and media studies at the New School and author most recently of A Hacker Manifesto. Ken’s next book, Gamer Theory, is an examination of single-player video games that comes out of the analytic tradition of the Frankfurt School (among other influences). Unlike Mitch’s project (a history of atheism), Ken’s book is already written — or a draft of it anyway — so in putting together a public portal, we are faced with a very different set of challenges.
As with Hacker Manifesto, Ken has written Gamer Theory in numbered paragraphs, a modular structure that makes the text highly adaptable to different formats and distribution schemes — be it RSS syndication, ebook, or print copy. We thought the obvious thing to do, then, would be to release the book serially, chunk by chunk, and to gather commentary and feedback from readers as it progressed. The trouble is that if you do only this — that is, syndicate the book and gather feedback — you forfeit the possibility of a more free-flowing discussion, which could end up being just as valuable (or more) as the direct critique of the book. After all, the point of this experiment is to expose the book to the collective knowledge, experience and multiple viewpoints of the network. If new ideas are to be brought to light, then there ought to be ways for readers to contribute, not just in direct response to material the author has put forth, but in their own terms (this returns us to the tricky proprietary nature of blogs that Dan discussed on Monday).
So for the past couple of weeks, we’ve been hashing out a fairly ambitious design for a web site — a blog, but a little more complicated — that attempts to solve (or at least begin to solve) some of the problems outlined above. Our first aim was to infuse the single-author book/blog with the democratic, free-fire discussion of list servers — a feat, of course, that is far easier said than done. Another concern, simply from an interface standpoint, was to find ways of organizing the real estate of the screen that are more intuitive for reading.
Another thing we’ve lamented about blogs, and web sites in general, is their overwhelming verticality. Vertical scrolling fields — an artifact of supercomputer terminals and the long spools of code they spit out — are taken for granted as the standard way to read online. But nowhere was this ordained as the ideal interface — in fact it is designed more for machines than for humans, yet humans are the users on the front end. Text does admittedly flow down, but we read left to right, and its easier to move your eye across a text that is fixed than one that is constantly moving. A site we’ve often admired is The International Herald Tribune, which arranges its articles in elegant, fixed plates that flip horizontally from one to the next. With these things in mind, we set it as a challenge for ourselves to try for some kind of horizontally oriented design for Ken’s blog.
There’s been a fairly rigorous back and forth on email over the past two weeks in which we’ve wrestled with these questions, and in the interest of working in the open, we’ve posted the exchange below (most of it anyway) with the thought that it might actually shed some light on what happens — from design and conceptual standpoints — when you try to mash up two inherently different forms, the blog and the book. Jesse has been the main creative force behind the design, and he’s put together a lovely annotated page explaining the various mockups we’ve developed over the past week. If you read the emails (which are can be found directly below this paragraph) you will see that we are still very much in the midst of figuring this out. Feedback would be much appreciated. (See also GAM3R 7H30RY: part 2).

Continue reading

playaways hit the market

play.jpg Over the next few weeks, shoppers at Borders and Barnes and Noble will get a first look at a new form of audiobook, one that seems halfway between an ipod and those greeting cards that play a tune when opened. Playaways are digitized audio books that come embedded in their own playing device; they sell, for the most part, for only slightly more than audio books on cassette or CD. Each Playaway is also wrapped in a replica of the book jacket of the original printed volume: the idea is that users are supposed to walk around with these deck-of-card-sized players dangling around their necks advertising exactly what it is they’re listening to (If you’re the type who always tries to sneak a glance at the book jacket of the person who’s sitting next to you on the bus or subway, the Playaway will make your life much easier). Findaway has about 40 titles ready for release, including Khaled Hosseini’s Kite Runner, Doris Kearns Goodwin’s American Colossus: The Political Genius of Abraham Lincoln, and language training in French, German, Spanish and Italian.
I’m a bit puzzled by the Playaways. I can understand why publishing industry executives would be excited about them, but I’m not so about consumers. The self-contained players are being marketed to an audience that wants an audiobook but doesn’t want to be bothered with CD or MP3 players. The happy customers pictured on the Playaway website are both young and middle aged, but I suspect the real audience for these players would be older Americans who have sworn off computer literacy, and I don’t know that these folks are listening to audio books through headphones.
Speaking of older Americans, if you go down into my parent’s basement, you’ll see a few big shopping bags of books-on-tape that they bought, listened to once, and then found too expensive to throw out yet impossible to give away. This seems clearly to be the future of the Playaways, which can be listened to repeatedly (if you keep changing the batteries) but can’t play anything else than the book they were intended to play. The throwaway nature of the Playaway (suggested, of course, by the very name of the device) is addressed on the company’s website, which provides helpful suggestions on how to get rid of the things once you don’t want ’em anymore. According to the website, you can even ask the Playaway people to send you a stamped envelope addressed to a charitable organization that would be happy to take your Playaway.
This begs the obvious question: what if that organization wants to get rid of the Playway? And so on?
How many times will Playaway shell out a stamp to keep their players out of the landfill?

pages á la carte

The New York Times reports on programs being developed by both Amazon and Google that would allow readers to purchase online access to specific sections of books — say, a single recipe from a cookbook, an individual chapter from a how-to manual, or a particular short story or poem from an anthology. Such a system would effectively “unbind” books into modular units that consumers patch into their online reading, just as iTunes blew apart the integrity of the album and made digital music all about playlists. We become scrapbook artists.
It seems Random House is in on this too, developing a micropayment model and consulting closely with the two internet giants. Pages would sell for anywhere between five and 25 cents each.

a future written in electronic ink?

Discussions about the future of newspapers often allude to a moment in the Steven Spielberg film “Minority Report,” set in the year 2054, in which a commuter on the train is reading something that looks like a paper copy of USA Today, but which seems to be automatically updating and rearranging its contents like a web page. This is a comforting vision for the newspaper business: reassigning the un-bottled genie of the internet to the familiar commodity of the broadsheet. But as with most science fiction, the fallacy lies in the projection of our contemporary selves into an imagined future, when in fact people and the way they read may have very much changed by the year 2054.
eink paper.jpg Being a newspaper is no fun these days. The demand for news is undiminished, but online readers (most of us now) feel entitled to a free supply. Print circulation numbers continue to plummet, while the cost of newsprint steadily rises — it hovers right now at about $625 per metric ton (according to The Washington Post, a national U.S. paper can go through around 200,000 tons in a year).
Staffs are being cut, hiring freezes put into effect. Some newspapers (The Guardian in Britain and soon the Wall Street Journal) are changing the look and reducing the size of their print product to lure readers and cut costs. But given the rather grim forecast, some papers are beginning to ponder how other technologies might help them survive.
Last week, David Carr wrote in the Times about “an ipod for text” as a possible savior — a popular, portable device that would reinforce the idea of the newspaper as something you have in your hand, that you take with you, thereby rationalizing a new kind of subscription delivery. This weekend, the Washington Post hinted at what that device might actually be: a flexible, paper-like screen using “e-ink” technology.
An e-ink display is essentially a laminated sheet containing a thin layer of fluid sandwiched between positive and negative electrodes. Tiny capsules of black and white pigment float in between and arrange themselves into images and text through variance in the charge (the black are negatively charged and the white positively charged). Since the display is not light-based (like the electronic screens we use today), it has an appearance closer to paper. It can be read in bright sunlight, and requires virtually no power to maintain an image.
PolymerVision-readius-in-hand-13016.jpg Frank Ahrens, who wrote the Post piece, held a public online chat with Russ Wilcox, the chief exec of E Ink Corp. Wilcox predicts that large e-ink screens will be available within a year or two, opening the door for newspapers to develop an electronic product that combines web and broadsheet. Even offering the screens to subscribers for free, he calculates, would be more cost-efficient than the current paper delivery system.
A number of major newspaper conglomerates — including The Hearst Corporation, Gannett Co. (publisher of USA Today), TOPPAN Printing Company of Japan, and France’s Vivendi Universal Publishing — are interested enough in the potential of e-ink that they have become investors.
But maybe it won’t be the storied old broadsheet that people crave. A little over a month ago at a trade show in Berlin, Philips Polymer Vision presented a prototype of its new “Readius” — a device about the size of a mobile phone with a roll-out e-ink screen. This, too, could be available soon. Like it or not, it might make more sense to watch what’s developing with cell phones to get a hint of the future.
But even if electronic paper catches on — and it seems likely that it, or something similar, will — I wouldn’t count on it to solve the problems of the print news industry. It’s often tempting to think of new technologies that fundamentally change the way we operate as simply a matter of pouring old wine into new bottles. But electronic paper will be a technology for delivering the web, or even internet television — not individual newspapers. So then how do we preserve (or transfer) all that is good about print media, about institutions like the Times and the Post, assuming that their prospects continue to worsen? The answer to that, at least for now, is written in invisible ink.

an ipod for text

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When I ride the subway, I see a mix of paper and plastic. Invariably several passengers are lost in their ipods (there must be a higher ipod-per-square-meter concentration in New York than anywhere else). One or two are playing a video game of some kind. Many just sit quietly with their thoughts. A few are conversing. More than a few are reading. The subway is enormously literate. A book, a magazine, The Times, The Post, The Daily News, AM New York, Metro, or just the ads that blanket the car interior. I may spend a lot of time online at home or at work, but on the subway, out in the city, paper is going strong.
Before long, they’ll be watching television on the subway too, seeing as the latest ipod now plays video. But rewind to Monday, when David Carr wrote in the NY Times about another kind of ipod — one that would totally change the way people read newspapers. He suggests that to bounce back from these troubled times (sagging print circulation, no reliable business model for their websites), newspapers need a new gadget to appear on the market: a light-weight, highly portable device, easy on the eyes, easy on the batteries, that uploads articles from the web so you can read them anywhere. An ipod for text.
This raises an important question: is it all just a matter of the reading device? Once there are sufficient advances in display technology, and a hot new gadget to incorporate them, will we see a rapid, decisive shift away from paper toward portable electronic text, just as we have witnessed a widespread migration to digital music and digital photography? Carr points to a recent study that found that in every age bracket below 65, a majority of reading is already now done online. This is mostly desktop reading, stationary reading. But if the greater part of the population is already sold on web-based reading, perhaps it’s not too techno-deterministic to suppose that an ipod-like device would in fact bring sweeping change for portable reading, at least periodicals.
But the thing is, online reading is quite different from print reading. There’s a lot of hopping around, a lot of digression. Any new hardware that would seek to tempt people to convert from paper would have to be able to surf the web. With mobile web, and wireless networks spreading, people would expect nothing less (even the new Sony PSP portable gaming device has a web browser). But is there a good way to read online text when you’re offline? Should we be concerned with this? Until wi-fi is ubiquitous and we’re online all the time (a frightening thought), the answer is yes.
We’re talking about a device that you plug into your computer that automatically pulls articles from pre-selected sources, presumably via RSS feeds. This is more or less how podcasting works. But for this to have an appeal with text, it will have to go further. What if in addition to uploading new articles in your feed list, it also pulled every document that those articles linked to, so you could click through to referenced sites just as you would if you were online?
It would be a bounded hypertext system. You could do all the hopping around you like within the cosmos of that day’s feeds, and not beyond — you would have the feeling of the network without actually being hooked in. Text does not take up a lot of hard drive space, and with the way flash memory is advancing, building a device with this capacity would not be hard to achieve. Of course, uploading link upon link could lead down an infinite paper trail. So a limit could be imposed, say, a 15-step cap — a limit that few are likely to brush up against.
So where does the money come in? If you want an ipod for text, you’re going to need an itunes for text. The “portable, bounded hypertext RSS reader” (they’d have to come up with a catchier name –the tpod, or some such techno-cuteness) would be keyed in to a subscription service. It would not be publication-specific, because then you’d have to tediously sign up with dozens of sites, and no reasonable person would do this.
So newspapers, magazines, blogs, whoever, will sign licensing agreements with the tpod folks and get their corresponding slice of the profits based on the success of their feeds. There’s a site called KeepMedia that is experimenting with such a model on the web, though not with any specific device in mind (and it only includes mainstream media, no blogs). That would be the next step. Premium papers like the Times or The Washington Post might become the HBOs and Showtimes of this text-ripping scheme — pay a little extra and you get the entire electronic edition uploaded daily to your tpod.
sony librie.jpg As for the device, well, the Sony Librie has had reasonable success in Japan and will soon be released in the States. The Librie is incredibly light and uses an “e-ink” display that is reflective like paper (i.e. it can be read in bright sunlight), and can run through 10,000 page views on four triple-A batteries.
The disadvantages: it’s only black-and-white and has no internet connectivity. It also doesn’t seem to be geared for pulling syndicated text. Bob brought one back from Japan. It’s nice and light, and the e-ink screen is surprisingly sharp. But all in all, it’s not quite there yet.
There’s always the do-it-yourself approach. The Voyager Company in Japan has developed a program called T-Time (the image at the top is from their site) that helps you drag and drop text from the web into an elegant ebook format configureable for a wide range of mobile devices: phones, PDAs, ipods, handheld video games, camcorders, you name it. This demo (in Japanese, but you’ll get the idea) demonstrates how it works.
Presumably, you would also read novels on your text pod. I personally would be loathe to give up paper here, unless it was a novel that had to be read electronically because it was multimedia, or networked, or something like that. But for syndicated text — periodicals, serials, essays — I can definitely see the appeal of this theoretical device. I think it’s something people would use.

“everything bad is good for you” is really bad

just finished the second book discussion at the institute. first was neil postman’s building a bridge to the eighteenth century. second was steve johnson’s everything bad is good for you in which johnson presents a contemporary refutation of postman.
bad is good.jpg johnson’s basic premise seems harmless enough. games and tv drama are getting more layered, more complex. the mental exercise is likely making our brains more nimble, might even be improving our problem-solving skills. OK…
but how can you define good and bad simply in terms of whether one’s brain is better at multi-tasking and problem-solving. i’ll grant that this shift in raw brain power might make us more effective worker bees for our techno-capitalist society, but it doesn’t mean that the substance of our lives or the social fabric is improved.
we don’t need cheerleaders telling us everything is fine — especially when in our gut we’re pretty sure it isn’t. we need to look long and hard at the kind of world we are building with all this technology.
johnson’s book has been widely praised, making it all the more important to hold it up to careful scrutiny. over the next several days we’re going to launch a serious critique of “everything bad is good for you.” please feel encouraged to join in.

the blog carnival

The Chronicle of Higher Education ran a good piece last week by Henry Farrell — “The Blogosphere As A Carnival of Ideas” — looking at the small but growing minority of scholars who have become bloggers. Farrell is a poli sci professor at George Washington, and a contributor to the popular group blog Crooked Timber. He argues from experience how blogs have invigorated scholarly exchange within and across fields, allowing for a more relaxed discourse, free of the jargon and stuffy manner of journals. In some cases, blogs have enabled previously obscure academics to break beyond the ivory tower to connect with a large general readership hungry for their insight and expertise.
What Farrell neglects to mention — which is surprising given the title of the piece — is the phenomenon of the “blog carnival,” an interesting subculture of the web that has been adopted in certain academic, or quasi-academic, circles. A blog carnival is like a roving journal, a rotating showcase of interesting writing from around the blogosphere within a particular discipline. Individual bloggers volunteer to host a carnival on their personal blog, acting as chief editor for that edition. It falls to them to collect noteworthy items, and to sort through suggestions from the community, many of which are direct submissions from authors. On the appointed date (carnivals generally keep to a regular schedule) the carnival gets published and the community is treated to a richly annotated feast of new writing in the field.
Granted, not all participating bloggers are academics. Some are students, some simply enthusiasts. Anyone with a serious interest in the given area is usually welcome. Among the more active blog carnivals are Tangled Bank, a science carnival currently in its 38th edition, the Philosophers’ Carnival, whose 20th edition was just posted this past Sunday, and the History Carnival, currently in its 17th edition.
Here’s a small taste from the most recent offering at History Carnival, hosted by The Apocalyptic Historian:

New Deal liberalism has been on the minds of politicians lately. Hiram Hover posts about the recent talk of New Deal analogies from politicians in deciding how to help the victims of Katrina in “Responding to Katrina: Is History Any Guide?” Caleb McDaniel at Mode for Caleb draws a startling historical parallel between the 1793 yellow fever epidemic in Phildelphia and New Orleans after Katrina in 2005.
In a comparison of another of Bush’s crises in the making, Jim MacDonald revisits the history of the Sepoy Rebellion with comments on the current situation in Iraq. Meanwhile Sepoy contributes to a recent attempt to compile the views Westerners have about Islam at Chapati Mystery.
How many times have humans believed the world was coming to an end? Natalie Bennett reviews a recent work on the Anabaptist takeover of Münster in 1534, when the belief in the impending apocalypse sent that city into chaos.

Most carnivals have a central site that indexes links to past editions and provides a schedule of upcoming ones, but the posts themselves exist on the various blogs that comprise the community. Hence the “carnival” — a traveling festival of ideas, a party that moves from house to house. Participating blogs generally display a badge on their sidebar signaling their affiliation with a particular collective.
carnivalesque.jpg Though carnivals keep to a strict schedule, there is no mandated format or style. Host bloggers can organize the material however they choose, putting their own personal spin or filter on the current round — just as long as they stick to the overall topic. The latest issue of Carnivalesque, a monthly circuit on medieval and early modern history, shows how far some hosts will go — styled as a full magazine, the October issue is complete with a mock cover, a letter from the editor, and links organized by section.
The concept of the carnival seems to have originated in 2002 with “The Carnival of the Vanities,” which for a while served as a venue for bloggers to promote their best writing — a way of fighting the swift sinking of words in a sea of rapidly updating blogs. It’s not surprising that the idea was then taken up by academic types, since the carnival model, in its essence, rather jives with the main warranting mechanism of all scholarly publication: peer review. It’s a looser, less formal peer review to be sure, but still operates according to the ethos of the self-evaluating collective.
It’s worth paying attention to how these carnivals work because they provide at least part of the answer to a larger concern about the web: how to maintain quality and authority in a flood of amateur self-publishing. In the cycle of the carnival, blogging becomes a kind of open application process where your best work is dangled in the path of roving editors. You might say all bloggers are roving editors, but these ones represent an authoritative collective, one with a self-sustaining focus.
So the idea of the carnival, refined and sharpened by academics and lifelong learners, might in fact have broader application for electronic publishing. It happily incorporates the de-centralized nature of the web, thriving through collaborative labor, and yet it retains the primacy of individual voices and editorial sensibilities. Again, you might point out that its formula is far from unique, that this is in fact the procedure of just about any blog: find interesting stuff on the web and link to it with a few original comments. But the carnival focuses this practice into a regular, more durable form, providing an authoritative context that can be counted on week after week, even year after year. Sounds sort of like a magazine doesn’t it? But its offices are constantly in flux, its editorial chair a rotating one. I’m interested to see how it evolves. If blogs in cyberspace are like the single-cell organism in the primordial porridge, might the carnival be a form of multi-cell life?