Monthly Archives: August 2005

wanted: an online publishing business model

Technology Research News, an excellent online magazine covering the most important developments in technology and science, is struggling to survive. In an impassioned letter to the reader, the TRN editors explain how, even after building up a substantial readership (over 200,000 unique visitors monthly) since its founding in 2000, and exploiting all the routine methods for generating revenue on the web without actually charging for subscriptions (Lexis Nexis licensing payments, Google text ads, and sales of .pdf white papers and special reports), they are still unable to support basic site maintenance, let alone pay their tiny staff of two full-time editors, one contributing editor and two part-time staffers. They are now experimenting with voluntary donations, hoping to rase at least $100,000 annually to cover basic costs.
This weekend, their plea was relayed to Slashdot where it was reframed as a call for ideas for new web publishing paradigms.
TRN’s story is typical of these transitional times. They consider themselves “information farmers,” providing valuable reporting from the frontiers of science at a time when those frontiers are greatly expanding, and, simultaneously, coverage in print media is contracting. No doubt their work is valuable and there is a demand. The web has set the stage for a whole new class of information farmers like TRN. But we still haven’t figured out a model for basic subsistence.

the blog as a record of reading

An excellent essay in last month’s Common-Place, “Blogging in the Early Republic” by W. Caleb McDaniel, examines the historical antecedents of the present blogging craze, looking not to the usual suspects – world shakers like Martin Luther and Thomas Paine – but to an obscure 19th century abolitionist named Henry Clarke Wright. Wright was a prolific writer and tireless lecturer on a variety of liberal causes. He was also “an inveterate journal keeper,” filling over a hundred diaries through the course of his life. And on top of that, he was an avid reader, the diaries serving as a record of his voluminous consumption. McDaniel writes:
old men reading.jpg

While private, the journals were also public. Wright mailed pages and even whole volumes to his friends or read them excerpts from the diaries, and many pages were later published in his numerous books. Thus, as his biographer Lewis Perry notes, in the case of Wright, “distinctions between private and public, between diaries and published writings, meant little.”

Wright’s journaling habit is interesting not for any noticeable impact it had on the politics or public discourse of his day; nor (at least for our purposes) for anything particularly memorable he may have written. Nor is it interesting for the fact that he was an active journal-keeper, since the practice was widespread in his time. Wright’s case is worth revisiting because it is typical — typical not just of his time, but of ours. It tells a strikingly familiar story: the story of a reader awash in a flood of information.
Wright, in his lifetime, experienced an incredible proliferation of printed materials, especially newspapers. The print revolution begun in Germany 400 years before had suddenly gone into overdrive.

The growth of the empire of newspapers had two related effects on the practices of American readers. First, the new surplus of print meant that there was more to read. Whereas readers in the colonial period had been intensive readers of selected texts like the Bible and devotional literature, by 1850 they were extensive readers, who could browse and choose from a staggering array of reading choices. Second, the shift from deference to democratization encouraged individual readers to indulge their own preferences for particular kinds of reading, preferences that were exploited and targeted by antebellum publishers. In short, readers had more printed materials to choose from, more freedom to choose, and more printed materials that were tailored to their choices.

Wright’s journaling was his way of metabolizing this deluge of print, and his story draws attention to a key aspect of blogging that is often overshadowed by the more popular narrative – that of the latter-day pamphleteer, the lone political blogger chipping away at mainstream media hegemony. The fact is that most blogs are not political. The star pundits that have risen to prominence in recent years are by no means representative of the world’s roughly 15 million bloggers. Yet there is one crucial characteristic that is shared by all of them – by the knitting bloggers, the dog bloggers, the macrobiotic cooking bloggers, along with the Instapundits and Daily Koses: they are all records of reading.
The blog provides a means of processing and selecting from an overwhelming abundance of written matter, and of publishing that record, with commentary, for anyone who cares to read it. In some cases, these “readings” become influential in themselves, and multiple readers engage in conversations across blogs. But treating blogging first as a reading practice, and second as its own genre of writing, political or otherwise, is useful in forming a more complete picture of this new/old phenomenon. To be sure, today’s abundance makes the surge in 18th century printing look like a light sprinkle. But the fundamental problem for readers is no different. Fortunately, blogs provide us with that much more power to record and annotate our readings in a way that can be shared with others. We return to Bob’s observation that something profound is happening to our media consumption patterns.
As McDaniel puts it:

…readers, in a culture of abundant reading material, regularly seek out other readers, either by becoming writers themselves or by sharing their records of reading with others. That process, of course, requires cultural conditions that value democratic rather than deferential ideals of authority. But to explain how new habits of reading and writing develop, those cultural conditions matter as much–perhaps more–than economic or technological innovations. As Tocqueville knew, the explosion of newspapers in America was not just a result of their cheapness or their means of production, any more than the explosion of blogging is just a result of the fact that free and user-friendly software like Blogger is available. Perhaps, instead, blogging is the literate person’s new outlet for an old need. In Wright’s words, it is the need “to see more of what is going on around me.” And in print cultures where there is more to see, it takes reading, writing, and association in order to see more.

(image: “old men reading” by nobody, via Flickr)

the digital novelist

cover-madame.jpg “Print publishing has had a great 500 year run,” says 77 year old novelist Warren Adler, “but the print book is morphing into the screen book.” Mr. Adler, who has published 27 print novels including “War of the Roses,” is publishing his 28th, “Death of A Washington Madame,” electronically and e-mailing it for free to anyone who asks.
In an article in Sunday’s New York Times, he tells reporter Claudia Deutsch that, “the big publishing houses just don’t get it.” So Mr. Adler has taken matters into his own hands. According to the official Warren Adler website, he has:

required the English language and foreign rights to his entire backlist of 25 novels and has made them available in ebook formats and Print-on-Demand formats in trade and hardcover. They are available on the web through all bookselling sites and can be ordered through chain and independent bookstores.

blogsploitation: outsourcing the manufacture of influence

This is truly strange. A pair of young American entrepreneurs is outsourcing work to China – blogging work. 25 Chinese bloggers are being hired to maintain, under anglo-american names and personae, a fleet of 500 “unrelated” blogs, whose sole purpose is to harvest advertising revenue and generate buzz for client sites (story). They call this technique “astroturfing.” For it to work, they will have to train their team of low-wage, foreign scribes to adopt a voice that is convincing to Western audiences – more than that familiar character from the world of outsourcing, the cheerful lady on the tech support line introducing herself, in a suspiciously Bengali accent, as Mary Beth.
To march these sweatshop bloggers across the cultural divide, the company is undertaking a bizarre experiment in remote socialization, inundating their staff with Western music and movies, honing their pop culture instincts, and assigning lists of topics for them to master. Such a weird, morally cockeyed scheme could only be devised up by someone in the grip of severe boredom (though there is a faint whiff of cultural revolution). Sure enough, “Blogoriented,” as the venture is punningly called, seems to have been conceived as a fanciful escape for two cogs (named Steve and Jeff) from the stultification of office existence. On their blog, Steve describes the genesis of the project, as well as his reservations:

My problem with this venture is that we are exploiting a once pure medium and diluting the blogosphere with what are basically lies. To Jeff this is a non-issue. He spent the last few years as a software engineer in China coordinating projects between american programmers and their outsourced counterparts. He trained the chinese programmers so well he was no longer needed and was offered a reduced salary or the door. To him this venture is his way to tap into a hot economic trend and avoid working for someone else his whole life. For me this is a way out of the cubicle. I’ve spent the last few years watching the clock as a financial analyst for a large credit card firm. Finding the best ways to maximize the number of clients that carry a balance was just too depressing for me. Blogs are intrinsically a blend of fact and artistry. Our product really won’t be that different.

Reading the intro, it’s clear that Steve has appointed himself as the troubled conscience of the team. He begins with a quote from Matthew – “For what is a man profited, if he shall gain the whole world, and lose his own soul?” (16:26) – and goes on to describe their business strategy, intermittently bemoaning the hellfire he fears will greet their bastardization of the blog form. But dreams of big bucks brush aside concerns for the immortal soul. Whether or not this questionable caper succeeds, their personal blog of Steve and Jeff promises to be an entertaining read.

earthcore: a serial novel in podcasts

earthcore_intro.jpg in june i decided to explore the podcast phenomenon. i downloaded a number of different programs on to my ipod shuffle. the first batch included some favorite radio programs that i rarely listen to now that i hardly ever drive anywhere, a bunch of different audio blogs, some serious, some insane or inane . . . and the most interesting – Earthcore – billed as the first podcast only novel. written and performed by scott sigler, Earthcore is a science fiction page turner divided into tweny-one 40-50 minute installments. sigler has been releasing one installment per week. the last one just went up.
siglerfullbw.jpg the plot is original and ingeniously woven and Sigler is one hell of a story teller. his palpable enthusiasm for his story, the Earthcore project and the new world of podcasting is infectious. just as in the best blogs, Earthcore seems to get an extra jolt from sigler’s willingness to put himself and his ideas on the line. his personality comes shining through; getting to know him and liking his attitude becomes an important part of the experience. with over 10,000 listeners by now, you would think that more than one major publisher would have come begging to buy the rights to a book with a significant proven audience. however, as if more proof of the moribund nature of big publishing were needed, to date not one publisher has approached Sigler. he’s on the verge of signing a deal with a small Canadian publisher, Dragon Moon Press. Congratulations to them for going with the opportunity.

the meaning of life? can you find an answer on the web?

On October 10, 2004, I was sitting with my laptop at a cafe in New York City trying to avoid writing a paper for my first-year humanities class. In a moment of despair, I typed “what is the meaning of life?” into an online forum. Fifty thousand hits and two thousand answers later…
That’s the cover copy for David Seaman’s first book “The Real Meaning of Life.,” due out this September. The book is a print version of the impromptu networked book, generated online in response to his question. Aphorisms like “be grease not glue,” and “there is not point to life, and that is exactly what makes it so special,” came from Buddhists, born-again Christians, atheists, waitresses, students, and recovering heart attack patients.
The public platform that the web offers ordinary people, introduces a new way to contemplate this perennial question. Typing “what is the meaning of life?” into wikipedia. yields an extensive post with over 500 edits and a lively discussion page. Here is an excerpt:

The person who asks “What is the meaning of life?” is pondering life’s purpose, in the context “Why are we here?”, or is searching for a justification or goal as in “What should I do with my life”? Thus, we’ve separated the main query into two different questions: one about the objective purpose of life (“Why are we here?”, and the other about subjective purpose in life (“What should I do with my life?”). Many claim that life has an objective purpose, though they differ as to what this purpose is, or where it comes from. Others deny that an objective purpose of anything is possible. Purposes, they argue, are by their very nature purely subjective. Subjective purpose of course varies from person to person. In some ways the quandary is a circular argument, the enquirer is in the midst of life seeking to validate life, or be it the meaning of it.

Books have, traditionally, been vehicles for the contemplation of this circular question. Scripture, scholarly texts, poetry, novels, self-help books, how-to books, grapple with the issue–“why are we here? And what should I do with my life?”–in various ways. It is interesting to see how the question plays out in the interactive space of the web.
Type “what is the meaning of life?” into the Google search engine and it yields 62,300 responses. Including an “Ask Yahoo” page from 1998 in which Juan asks the Yahoo search team to find the meaning of life for him. The letter he gets back reccommends a visit to the Yahoo meaning of life page. It also offers this advice:

Now, if you’re looking for the meaning of your life in particular, then we’re afraid we have to fall back on the somewhat predictable response: “It’s up to you.” Many people try to give lasting meaning to their lives by making the world a better place than when they entered it, either through scientific, philosophical, or artistic contributions. Others try by raising children that can themselves make contributions and preserve important societal and religious values for future generations.

There are also quite a few personal web pages that address the question. One particularly poignent example is JaredStory.com a site by and about Jared High, a young boy who took his own life shortly after a violent beating by a school bully. This heartbreaking site is filled with biblical quotations, audio and video of Jared, information about suicide, bullying, and a transciption of the lawsuit filed by his grieving parents.
Taken together these online “answers” create a wonderful mosaic of humanity striving to know itself and to connect with the universe. The web gives us an opportunity to read this interlinked accumulation of wisdom on a scale never before possible.

blogs and mainstream media: comparing influence

The fifth installment of Technorati‘s “state of the blogosphere” round-up studies the impact of blogs on mainstream media. Data shows that the most influential sites are still the mass media heavyweights: NY Times, Washington Post, BBC etc. But the most popular blogs are not far behind. In looking at the graph below, it’s important to bear in mind that what’s being measured is number of links, not page hits. Technorati gauges the influence of a site by the number of other sites that reference it.
blogs vs. MSM graph.gif

the networked graphic novel

Media artist Andy Deck’s “Panel Junction” is a digital graphic novel that uses collaborative software to transform the authoring process. “Panel Junction” is one of the first open source networked books to visit the graphic novel genre, but judging from the response Deck is getting, it is probably not the last.

the open source curriculum: MIT’s opencourseware

Jimmy Wales of Wikipedia dreams of a free curriculum – open, high quality course materials built by a grassroots movement of volunteers (much like the one that is building the web’s largest encyclopedia). But Wales is not alone in his dreaming. The Massachusetts Institute of Technology also wants to spread the wealth – but not through a groundswell.
OpenCourseWare is all about the heights. OCW publishes syllabi, course calendars, readings, exams and other study materials from over 1,100 MIT classes – “a free and open educational resource for faculty, students, and self-learners around the world.” Sounds good. And it is pretty good, but it’s important to know one crucial fact: at this stage, many, if not most, course readings are only listed for reference. Anything in the public domain is available for download (or is linked to a free resource like Project Gutenberg), but most of the courseware is not, in effect, open.
OCW city course.jpg
OpenCourseWare is most powerful as an idea, the same idea trumpeted by Wales, though they are pushing from opposite sides. MIT dispenses manna from the ivory tower while Wiki Books rallies instructors from middle and lower-tier American universites and developing countries. Both movements are in their infancy – largely untested.
There is some evidence that the OCW model is beginning to spread. Tufts University has launched its own OpenCourseWare project, as has The Johns Hopkins Bloomberg School of Public Health, and several universities in Japan (see OCW Japan portal). But to say that MIT has more institutional heft than the Wikimedia Foundation would be a serious understatement. It’s relatively easy for them to launch a project like this, with the MIT stamp, and to quickly generate a favorable buzz. But in the end, how valuable will OCW be if you can’t get your hands on the bulk of the materials? As more content becomes freely available through public-spirited ventures like Wiki Books and Creative Commons, as well as a myriad of independent online textbooks, OCW might need to populate its courses with such materials in order to stay relevant and useful.
But will an elite institution like MIT be willing in the end to incorporate texts and materials forged in the far-flung suburbs of the academy? MIT syllabi are stocked with quality scholarship – expensive, well-bred stuff. It’s difficult to imagine Wiki Books taking a seat among such high class company. And so it’s equally difficult to tell, for an institution like MIT, whether OCW is a sign of healthy adaptation or inevitable erosion. Questions like these point to the profound changes that will rock the modern university as the web levels and obsolesces the old hierarchies – as profound as the upheavals in Europe around the dawn of moveable type.

we teach success.

trump.jpg That’s the motto of The Donald’s latest business venture, Trump University. Yes, you heard me right, Donald Trump has started an online University, complete with lectures, seminars, blogs, chat kiosks, esteemed faculty, and of course, distinguished Chairman of the University, Trump himself.
Like the University of Phoenix, Trump has built his online learning initiative on a firm business model. The mission of this so-called university is “success,” in a trade-school kind of way. The ambition is to teach skills and “trade-secrets” that are designed to turn a quick profit in the marketplace. The site is replete with self-help euphemisms like: “what’s the altitude of your attitude,” “bloom where you are planted,” and “your mind can build castles, just make sure the foundations are in place first.”
Self-help schlock notwithstanding, I was tempted by some of the offerings. For a mere twenty-nine dollars, I could get a “Career Assessment Profile.” A 76-question online test that measures key dimensions of my personality and can predict job performance. According to the site, the test can “tap into your hidden abilities and find the job that best matches your personality.” Twenty-nine dollars seemed like a small price to pay to tap my hidden potential. What if low-paying scholarly work really isn’t my thing? Maybe the assessment will reveal that I’m better suited to wheeling and dealing at the top of the corporate ladder. The only thing that stopped me from signing on was the memory of a similar test I took in high school which revealed that my true calling is police work (a noble profession, but, if you knew me, you would roll your eyes at the thought of kim white, the enforcer).
I also had to restrain myself from using the institute credit card to sign up for Trump’s intriguing “Women-Centric Studies program”

Trump University is developing a new “women-centric” curriculum, starting with Prof. Karen Kahn Wilson’s live course, Success Strategies for Women. This four-session course, scheduled for September and October, will be delivered over the Web. It will focus on the distinct strengths that women bring to the workplace and how they’re related to findings in the latest research on female neurology. It has always been “common knowledge” that men and women think and behave differently–in the workplace and elsewhere–but these differences can now be explained through hard science.

Could it be? Is the business community finally realizing the unique contributions women have to offer? Are courses like this designed to change the business environment so that cognitive skills native to the female become highly respected and sought after? Or does Trump University offer this course because they know that this is what I wish for, and what I might pay for?
trump_u_grey_sweatshirt.jpg
From the “Trump University Winner Wear” collection