hyperlinks in print

wallaceatlantic6thumbnail.gifThere’s increasingly a give-and-take between print and screen text design. A prime example of this: David Foster Wallace’s cover story about talk radio in the April issue of The Atlantic Monthly. It’s unfortunate this article is only online for subscribers. However, clicking on the thumbnail at right will give you an idea of how the pages work, and there are a couple of working hyperlinks in The Atlantic‘s HTML preview of the article.

Wallace is well-known for his copious use of footnotes & endnotes, and this article is no exception. However, either Wallace or The Atlantic‘s art director have decided to treat his digressions differently in this case: words or phrases in the main text that signal a jumping-off point have lightly colored boxes drawn around them, rather than a superscripted numeral after them. In the print edition, boxes in the margins – one immediately thinks of windows – with notes in them appear, color-coded to match the set-off phrases. Some of the notes have notes; they get more boxes of their own.

It’s subtle and well thought out, and considerably more inviting to read over 23 pages than footnotes or endnotes would be. Most interesting is how the aesthetic draws inspiration from the web: the boxed notes suggest pop-up windows (or the electronic – not so much the paper – version of Post-It notes), especially when they’re layered. And the boxed phrases suggest nothing so much as the underlining that the Web has taught us signifies a hyperlink. The HTML version on their website follows this exactly, presenting the notes as pop-up windows (some of which pop up their own windows).

There’s also a PDF version available to subscribers. Unlike the Kembrew McLeod PDF I posted about a few weeks back, some thought has clearly gone into making this article screen-friendly. What you get is just the article: there aren’t any crop marks or ads or any of the detritus which crowd an article when it appears in a magazine. Nor, interestingly, are there page numbers, which aren’t quite as necessary in a PDF environment: Adobe Reader tells you what page you’re on. To complain: it does, however, still replicate the print environment in ways which make on-screen reading suffer. Like the magazine and unlike computer screens, the page is vertically oriented, rather than horizontally. The Bodoni type – which looks fantastic on the glossy paper that The Atlantic uses – loses its narrow horizontal strokes on screen except when zoomed in to a very high resolution. To be fair to The Atlantic, these concessions to the print design are understandable: the typeface does form a good part of the magazine’s image, and it would be a fair amount of work to rework such a carefully designed article to appear in a horizontal, rather than a vertical, format.

14 thoughts on “hyperlinks in print

  1. Conversational Reading

    if:book on Wallace’s Host

    if:book discusses DFW’s new Atlantic Monthly essay w/r/t how cyperspace design is crossing over into traditional print.Wallace is well-known for his copious use of footnotes

  2. NoCategories

    Footnotes, Endnotes & Hyperlinks

    ifBook describes David Foster Wallace’s cover story about talk radio in the April issue of The Atlantic Monthly….

  3. bennellibrothers.com

    The Future of Print???

    if:book has an interesting post on David Foster Wallace’s article in The Atlantic. You have to be a member but you can get an idea on what they are doing with a screenshot on the If:book site. For anyone who…

  4. Daily Blague

    Loose Links (Tuesday)

    The Giuliana Sgrena incident, in which the abducted-and-released Italian journalist was wounded, and her companion killed, when her car, en route to the Baghdad airport, approached a checkpoint at a speed that soldiers judged dangerous to themselve…

  5. David Shaw

    Wired Magazine tried to use textual ‘hyperlinking’ in its first year. Back then, it was more difficult for me as a reader to get into the magazine. But after years of ‘training’ on the web, I find that the Atlantic piece is easy to navigate, and the footnotes/emendations/opinions add to its effectiveness.

  6. hypulp

    Hyperlinks in Print III

    This third chapter of our investigation into the use of hyperlinking metaphores in print design takes us to a page of the April 2005 issue of The Atlantic Monthly magazine:…

  7. Word Munger

    David Foster Wallace and the Future of Books/Radio

    There’s been a lot off commentary online about the new David Foster Wallace article in The Atlantic. Dan Visel at if:book is interested in the design of the article and how the online version compares. Scott Esposito has two posts on the subject, one r…

  8. Education/Technology - Tim Lauer

    Hyperlinks in Print…

    if:book: hyperlinks in print ifBook discusses David Foster Wallace’s cover story about talk radio in the April issue of The Atlantic Monthly. The print version utilizes an interesting approach to footnotes and endnotes by including them along side the …

  9. Abject Learning

    Is this the future of print?

    I snagged a copy of The Atlantic at the airport before the flight back to Vancouver. Normally I would not be so optimistic to expect reading time sitting next to my toddler, but the cover story was an eye-grabber: a profile of political talk radio hos…

Comments are closed.