Over cold jasmine tea and quartered oranges in Chinatown, I got this little gem of a fortune. I chuckled at its relevance to our work at the institute. With the rise of self publishing (blogs, wikis, and POD), being google searchable, and content being freely given away, I wonder what our readers think about reputations being our wealth. Is this truth, nothing new, tom foolery, or just a fad? Has the concept of “reputation” changed? Have you and your work felt an effect as well? If so, how? I’m looking forward to hearing your thoughts.