What a week it has been since Kathleen first posted about the MediaCommons project we are developing at the Institute for the Future of the Book. The responses we’ve received so far have mostly been both exciting and constructive and they clearly point to a community out there hungry for a digital scholarly network providing new opportunities for interaction and new modes of scholarship, pedagogy and community building.
As a co-creator with Christopher Lucas of Flow: A critical forum on television and media culture, an online journal intended to foster accessible and relevant conversations amongst media scholars and non-academic communities, I have seen first-hand the positive impact that more fluid exchanges of ideas can have on media studies scholarship. Flow’s mission is to provide a space where researchers, teachers, students, and the public can read about and discuss the changing landscape of contemporary media at the speed that media moves. Flow is organized around short, topical columns written by respected media scholars on a bi-weekly schedule. These columns invite response from the critical community by asking provocative questions that are significant to the study and experience of media.
The journal has been put to use in various classroom environments as well, with students either responding to pieces online or the inclusion of various columns in course packets, though this aspect of Flow’s mission has never achieved it’s fullest potential. Moreover, while the journal has been a phenomenal success amongst media studies scholars, it has largely failed to attract other constituencies on a consistent basis or engage them in critical conversations about media. My involvement with MediaCommons emerges out of a desire to make these scholarly conversations relevant to other constituencies — whether they be media producers, legislators, lobbyists, activists, students, or informed consumers — re-establishing the role of the academic as public intellectual and steward or critical conversations.
Today, I am going to write a little bit more about the pedagogical and community outreach goals of the site. These ideas are still being developed and we are hopeful that readers will chime in with other possibilities and suggestions as well. While I will discuss each of these subjects separately, one of the exciting opportunities with MediaCommons would be the integration of scholarly discourse, pedagogy, and community outreach in symbiotic ways.

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