Every day we hear more reports about how media / hardware/ distribution companies are ever more frequently expanding horizontally (going into new categories) as well as vertically (going into more parts of their production/distribution chain).
In that, Amazon launched a download video service. MySpace opens a music store to compete with Apple’s iTunes and is also considering the creation of a print magazine. HarperCollins is selling downloadable media on their website. These are just a few examples.
What will the future of media publishing look like? How close are we from having only a few multi-national companies that produce the hardware, media and distribution? What are the other options?
Could the pendulum ever swing the other way? Could the future branded media company outsource all the creative, technology, publishing and distribution in a similar way that a laptop manufacturer has its mother board, processor, batteries, memory, drive, screen and advertising come from somewhere outside the company?