Warner is trying out a new business model for selling music over the web (BBC, CNET). The new “e-label” will sell music exclusively online (no CDs) in three-song clusters, abandoning the conventional album format and allowing emerging artists to prove themselves gradually, without the pressure of a sink-or-swim album deal. What would Sgt. Pepper say?
Crusty aficionados have for some time been lamenting the death of the album in the age of .mp3s, file-sharing and iTunes, where kids are growing up with vast, shifting libraries of individual tracks instead of meticulously ordered, packaged collections. While it’s true that a generation of shufflers may not have much respect for the integrity of albums, it’s important to remember that most albums don’t have all that much integrity to begin with. When the recording industry moved from singles to the longer format of albums, it’s not as though there was a corresponding growth in the amount of quality material. As a result, most albums consist of a couple of hit singles padded with filler. No one should mourn the disappearance of this sort of album.
Albums the world would be better off without:

Making a good album is difficult, not unlike putting together a good collection of short fiction, or, in the case of concept albums, an entire novel. I like Warner’s idea because it allows musicians to mature gradually, building a fan base and working their way up to the longer form. In turn, one-hit wonders can fizzle out naturally without burdening the world with rotting, opus-sized legacies.
I’m not too worried about the death of the album, at least not for some time. Artists that are capable of producing worthwhile albums will continue to release long format work, and kids will continue to pick and choose songs, and shuffle away carefully chosen track orders. But at the same time, they will make eclectic playlists, some of them uncovering hidden connections that can only be made manifest by porous, digital libraries. It seems to me that it will be a healthy give and take. Just as I’m confident that the novel will survive in an age of scattershot online reading, so will the album in the age of the iPod.
(One way to foil the shufflers would be to release albums in one big track. Remember “Thick As A Brick”?)