In the wake of Techmeme’s new top 100 Leaderboard site listing, IP Democracy wonders where have all the blogs gone?

Not only does the list include many old media mainstays such as the Wall Street Journal and New York Times, along with top trade publications such as Computerworld, but it is also heavily tilted toward new media “brands” formerly known as blogs such as GigaOm, TechCrunch and Engadget.
….All of these sites — TechCrunch, GigaOm, Engadget, and paidcontent.org, plus many others — are big deal media concerns, albeit still in their earliest stages of development, backed by venture capital and staffed by professional writers, editors, graphic designers and sales people. Nothing about them says “blogs,” if by blog you mean a true web log that reflects an individual’s take on a particular topic, or just life in general.
These guys are go-for-broke publishing concerns that face the same issues (staffing, accounting controls, growth strategies, compensation policies, editorial expertise, ad sales and so forth) as any bona fide media business. Robert Scoble, in a post that he entitled “TechMeme List Heralds Death of Blogging,” counted a mere 12 blogs in Techmeme’s leaderboard.
While the actual number of blogs on the list is probably higher than that, the point is: blogging seems to have been (and might still be) a mere waystation along the road to becoming a true publishing company and not quite the democratizing force in publishing that it once promised to be. Om and Rafat and TechCrunch’s Mike Arrington and everybody else used the rise of blogging software to inexpensively launch publications, just like any other publisher, and are now legitimate publishers.

I’d say independent blogging is still alive and well in the vast middle tier, but it’s true that things have become increasingly institutionalized at the top. But it’s not like we haven’t seen this before. Today’s newspapers are evolved from the 19th century upstart penny presses and pamphleteers who were the bloggers of their day… so it’s not particularly surprising that today’s top blogs are collectively becoming “the media” (history doesn’t repeat itself, but it rhymes). Also, best not to look at certain parts of the media ecology in isolation. The Leaderboard oligarchy sits atop a richly tangled bank of medium-trafficked and tiny niche sites, and millions of participating/linking/suggesting/commenting readers. Everything feeding everything else.
What’s most interesting to me is how blogs can develop their own imprints that start publishing well beyond the individual voice or voices that started them. if:book is becoming a sort of imprint in that way.