At the World Economic Forum in Davos last Friday, Google CEO Eric Schmidt assured a questioner in the audience that his company had in fact thoroughly searched its soul before deciding to roll out a politically sanitized search engine in China:

We concluded that although we weren’t wild about the restrictions, it was even worse to not try to serve those users at all… We actually did an evil scale and decided not to serve at all was worse evil.

(via Ditherati)