Yesterday Roger Sperberg made a thoughtful comment on my latest Google Books post in which he articulated (more precisely than I was able to do) the causes and potential consequences of the publisher’s quest for control. I’m working through these ideas with the thought of possibly writing an article, so I’m reposting my response (with a few additions) here. Would appreciate any feedback…
What’s interesting is how the Google/Amazon move into online books recapitulates the first flurry of ebook speculation in the mid-to-late 90s. At that time, the discussion was all about ebook reading devices, but then as now, the publish industry’s pursuit of legal and techological control of digital books seemed to bring with it a corresponding struggle for control over the definition of digital books — i.e. what is the book going to become in the digital age? The word “ebook” — generally understood as a digital version of a print book — is itself part of this legacy of trying to stablize the definition of books amid massively destablizing change. Of course the problem with this is that it throws up all sorts of walls — literal and conceptual — that close off avenues of innovation and rob books of much of their potential enrichment in the electronic environment.
Clifford Lynch described this well in his important 2001 essay “The Battle to Define to Define the Future of the Book in the Digital World”:

…e-book readers may be the price that the publishing industry imposes, or tries to impose, on consumers, as part of the bargain that will make large numbers of interesting works available in electronic form. As a by-product, they may well constrain the widespread acceptance of the new genres of digital books and the extent to which they will be thought of as part of the canon of respectable digital “printed” works.

A similar bargain is being struck now between publishers and two of the great architects of the internet: Google and Amazon. Naturally, they accept the publishers’ uninspired definition of electronic books — highly restricted digital facsimiles of print books — since it guarantees them the most profit now. But it points in the long run to a malnourished digital culture (and maybe, paradoxically, the persistence of print? since paper books can’t be regulated so devilishly).
As these companies come of age, they behave less and less like the upstart innovators they originally were, and more like the big corporations they’ve become. We see their grand vision (especially Google’s) contract as the focus turns to near-term success and the fluctuations of stock. It creates a weird paradox: Google Book Search totally revolutionizes the way we search and find connections between books, but amounts to a huge setback in the way we read them.
(For those of you interested in reading Lynch’s full essay, there’s a TK3 version that is far more comfortable to read than the basic online text. Click the image above or go here to download. You’ll have to download the free TK3 Reader first, which takes about 10 seconds. Everything can be found at the above link).