I was beginning to research an article about ARG genres when I came across this interesting tidbit. Without telling the client, an architect renovating an Upper East Side apartment included secret panels, puzzles, poems and artworks that – when they discovered it – led its residents on a scavenger hunt around their own home.
A frequent topic at if:book is the fetishization of the codex in its irreducibly physical qualities. This project – complete with its own fictionalized Da Vinci Code-esque book hidden in the walls of the apartment – takes this to new heights, while arguably gesturing at some of the elitism (the costliness and exclusivity of the postbit atom) implicit in this fetishization.