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volumes

The end of the year is heaving into view with its ineluctable retrospective urge. Trying to put together some semblance of a list of things that I liked this year, I came back to two books from the past year that I never got around to writing about: Francis Alÿs’s Fabiola: an Investigation and Bill Drummond’s 17.

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alysfabiola.jpgI first encountered Fabiola in the guise of an exhibition at the Hispanic Society earlier in the year. (It’s presently at LACMA. It’s a simple idea, of course: the Belgian/Mexican artist Francis Alÿs decided that he want to have an art collection, preferably one that could be acquired cheaply. At flea markets in Europe, he kept finding amateur paintings of the same theme, the little-known St. Fabiola. Fabiola is depicted in profile, looking left; she wears a red hood, pursed lips, and a solemn expression. It’s an image that was once well-known: all of these paintings were copying a painting by Jean-Jacques Henner which once hung in the Louvre, but which is now thought to be lost. Reproductions of it, however, were once widespread, and it was evidently a popular subject for amateur painters. Fabiola is not an imposing subject: a face in profile is easier than a face seen directly or at an angle, and her drapery comfortably accommodates flaws. Alÿs set himself to the task of collecting amateur paintings of Fabiola; he now has well over 300 which were displayed en masse at the Hispanic Society.
fabiola390.jpg
Looking at all the paintings together, as can be done with the exhibit or the book, is weirdly fascinating: while all of the paintings are alike (a fold in the drapery of her hood always appears; there’s almost always a tiny peak at her collar bone), variations present themselves. Some canvases have holes in them; fading paint gives her a decidedly green countenance. Sometimes Fabiola has teeth. Occasionally she faces the wrong way or has a hood that’s the wrong color, but other traits securely identify her. There’s a dogged attempt at a Cubist Fabiola which doesn’t quite come off; some unknown artist did a very good job portraying her with lentils.
Turning to the catalogue, one learns that the collecting of Fabiolas is not quite as simple as one might imagine. This is partially because Alÿs set rigorous guidelines for himself and partially because the world is a complicated place full of complicated people:

Given these parameters, both printed reproductions and ‘fakes’ (those made specifically to pique this now-well-known artist’s interest) are rigorously excluded from the collection. In 1997 Francis Alÿs sent some sixty Fabiolas to be shown in the second biennial of Saaremaa, Estonia. When these works were shipped back to him, he discovered that almost thirty had been replaced with substitutes, crude versions made to simulate his originals, which had mysteriously disappeared. Wishing to conceal the fact that they had lost or otherwise appropriated his works, the Estonian organizers seemingly hoped to fool him into believing that the substitutes – the copies they commissioned of his copies – were actually works that he had collected. This subgroup of twenty-six examples, identified in the collection catalogue as A through Z, are notable for an acidulous orange-red in the palette and a cursory, loose handling. More recently, Alÿs discovered than an acquaintance with a certain technical proficiency had been making versions that he presented to Alÿs not as examples of his own devising but as chance discoveries made when visiting flea markets and junk stores. Alÿs immediately removed them from the collection. Among objets d’art, such as jewelry and dishes, he distinguishes those commercially manufactured from those that require the intervention of an individual hand, such as enameled objects.

(Lynne Cooke, “Francis Alÿs: instigator/investigator”, note 7, p. 63.) The catalogue scrupulously documents these fake Fabiolas: looking at their reproductions, one wonders if they feel quite as real as the collected Fabiolas. Certainly they seem to qualify: it’s the same image. Viewed together, they do seem ersatz: they’re too average, lacking the deviations made by the hand of the amateur.
The amateur quality of these paintings is what was most striking when viewing them at the Hispanic Society, a monumentally-scaled museum way uptown squatting in a neighborhood that looks as if it’s seen better days. The interior of the Hispanic Society is dark wood; small cabinets full of Spanish and Mexican folk art huddled beneath some of the paintings: it’s an old-style museum. Individually, the Fabiolas look shockingly out of place: these are, for the most part, bad paintings, the sort of paintings that the painters’ family members were selling at flea markets. They don’t belong in museums. Together they work: there’s an intelligence guiding them. What Alÿs is showing us isn’t, finally, these paintings of Fabiola, though each is presented with dignity, each scrupulously catalogued in as much as paintings bought at flea markets can be catalogued. Alÿs’s work is about how we look at images today. From a different essay in the catalogue:

We have become inured to hearing the echoes of a theory popularized by Walter Benjamin, in respect of which the work of art loses its “aura” in an age of “mechanical” (or, more precisely, “technical”) reproduction. It is worth remembering that Benjamin himself was thinking primarily of media, such as photography and film, where no ‘original’ exists, for hardly would amateur artists have crossed Benjamin’s mind. In the case of Fabiola, we have a prime example of a lost original, complemented by a vast array of heterogeneous reproductions. Instead of lamenting the loss of aura, we can use this particular example to emphasize the essential productivity of the process of reproduction. These multifarious Fabiolas may not, in the last resort, be recuperated by art history, but in testifying to the resilience of a historically grounded image they also enhance our awareness of the dynamics of contemporary visual culture.

(Stephen Bann, “Beyond Fabiola: Henner in and out of his nineteenth-century context,” p. 40.) Alÿs’s exhibition suggests that that we need to re-examine how we view image making. Dialogue from Tom McCarthy’s recent novel Men in Space, where a subplot concerns forging Russian icons in the Czech Republic, presents a view of originality that might be akin to that which Alÿs is presenting:

“You know, strictly speaking, your copy won’t be a copy.”

“Why not?”

“Because,” she shifts her weight as she turns to face him, “copying has always been part of the culture of the icon. These zographs travelled . . .”

“Zoo graphs?”

“Zographs: icon painters. Vitan, Nedelko, Chevinodola, the Zaharievs, and hundred of minor ones whose names I can’t remember . . . . They travelled around carrying little more than their tools and the Hermeneia, and they . . .”

“Carrying the what? The Ermenia?”

“The Hermeneia, with an H: the zographs’ rule book. It supposedly originated on Mount Athos, in Greece. They’d travel around, redoing already existing subjects: literally copying older paintings. So you get the same images repeating down centuries, mutating slightly with each iteration.”

“So Anton’s one’s a copy too?”

“Well, yes – but beyond that, for zographs, copies aren’t secondary pieces. They’re iterations of the same sacred event. Each time you iterate you partake of the event: belong to it, as much as the last iterator did. But . . .”

(p. 111.) This idea of valuing a copy not just because of how accurately it mirrors the original but rather as an instance of iteration might be worth giving close attention in the digital era.

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billdrummond17.gifThere are parallels, of a sort, in Bill Drummond’s 17, a rambling collection of essays chronologically arranged where Drummond attempts to sort out his relationship with the way music works now. Drummond is most famous as half of the KLF, a conceptual art project masquerading as a pop act (or maybe the other way round). He’s spent a good portion of his 55 years enmeshed in the world of popular music. Biography through music is nothing new, but the angle Drummond takes is distinctly different: he’s interested in his relationship not so much with music but with recorded music, starting with buying his first single, the Beatles’ “Strawberry Fields Forever” in 1967 and moving to the world of 2008, where almost everything ever recorded is instantly accessible via the Internet.
One thinks here of the line from Camus that pops up as a liner note for Scott Walker’s Scott 4, the point at which another career in pop music jumped the tracks: “A man’s work is nothing but this slow trek to rediscover, through the detours of art, those two or three great and simple images in whose presence his heart first opened.” Drummond’s book is partially a meditation on aging: time dilutes everything, and one one’s first love can’t possibly be equalled by one’s fifty-first love. It’s the logic of drug addiction: repeated exposure to anything weakens the force of each individual exposure. You could call it, if you wanted, anhedonia. At a certain point one grows conscious of this weakening, and people respond in either of two ways. Most common is by complaining that things aren’t what they used to be. (Dissecting this response in the post-punk world is something of a specialty for the preternatually wizened Mark E. Smith of The Fall, perhaps the crankiest man in rock music & sometime confederate of Drummond; see, for example, “Paranoid Man in Cheap Shit Room”: “Not as good as it was at 2:30 / this afternoon / nostalgia / spangles / late to mid 30s”.) Or this can be inverted, as when Falstaff complains that the problem with latest emissaries from The Man is that “they hate us youth!” in Henry IV, Part 1.
Drummond isn’t satisfied with either path, though he’s more Falstaff than bitter old man. He finds the same things to like in today’s pop music that he loved in his youth. But the changes that have happened to media have had an enormous impact. So he carefully picks a quarrel with the idea of recorded music:

Trying to explain why I think recorded music is in the process of becoming as dated as mosaic or pottery is pretty difficult when for most of us recorded music is the form of artistic communication that has had the most emotional impact on our lives.

(p. 143) Drummond’s response starts in a tried and true fashion: by writing manifestos, which were then printed up as posters (in classic Modernist style: red and black, Trade Gothic type) by his Penkiln Burn operation. Most of these are scores for creating new music; they can be read online here; there are audio recordings of the author reading many of them. There’s a similarity – which Drummond freely admits – in what he does with the work of the generation of Fluxus composers who studied with John Cage in the late 1950s. Artists like Yoko Ono and the recently deceased George Brecht wrote what they called “event scores,” musical composition stripped back to basics, a few lines of text that suggest a performance. These artists were rebelling against the tradition of performed music; fifty years later, Drummond is rebelling against the tradition of recorded music which has supplanted performed music, destroying the performance traditionally more thoroughly than Cage could manage.
But Drummond swerves off the Fluxus path with a pointedly arbitrariness. Most of his scores are centered around the idea of a choir of 17 people, giving the project as a whole its name of The17. (Various reasons are given for this, none especially convincing, but one suspects that the number was largely chosen to evoke the connection of adolescence with pop music.) Many of his scores run something like this:

Choose a building with five floors.

On the ground floor gather 17 people aged 70 and over. Ask them to make non-verbal sounds with their mouths on the note of F sharp for five minutes. Record The 17. Ensure their performance draws upon their wisdom.

On the first floor gather 17 people aged between 45 and 69. Ask them to make non-verbal sounds with their mouths on the note of G sharp for five minutes. Record The 17. Ensure their performance draws upon their bitterness.

On the second floor gather 17 people aged between 21 and 44. Ask them to make non-verbal sounds with their mouths on the note of A sharp for five minutes. Record The 17. Ensure their performance draws upon their arrogance.

On the third floor gather 17 people aged between 13 and 20. Ask them to make non-verbal sounds with their mouths on the note of C sharp for five minutes. Record The 17. Ensure their performance draws upon their boredom.

On the fourth floor gather 17 people aged 12 and under. Ask them to make non-verbal sounds with their mouths on the note of D sharp for five minutes. Record The 17. Ensure their performance draws upon their innocence.

Combine and balance all of the recordings so they can be played simultaneously.

Gather the above 85 members of The17 in one place. Play them back the combined and balanced recordings simultaneously.

Delete all recordings.

(Score 4, “Age”.) The key instruction here is the final one: “delete all recordings,” which appears in most of the scores that Drummond comes up with: his performances are, with a few conscious exceptions, site specific. The book catalogues his travails attempting to get his pieces performed, almost always with people who are not musicians, in a variety of locales. Sometimes his scores work, and both Drummond and his impromptu choir think the music they’ve made is the best thing they’ve ever heard; sometimes it doesn’t work, and Drummond duly records his failures. Certainly there’s an element of stunt in what Drummond is doing (as there always has been). But there is something serious in Drummond’s project: he’s attempting to get to the root of music-making, to think about how we respond to sound, both as we age and as media changes and becomes omnipresent. “Strange how potent cheap music can be,” goes the Noel Coward line; but it’s a potency that needs to be investigated and interrogated from time to time lest we forget about it.

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Is there a connection in these two books? They fit together, I think, as common responses to a world supersaturated with images, with music. If there’s a problem to be grappled with in the media world we live in, it’s one of volume: there’s too much content to sort through. This becomes, I’ve noticed, more acute for me at the end of the year: there’s the urge to make sense of the impossible mass of the year that’s just gone by. It’s important to remember that there are other ways of seeing, other ways of hearing.

What We Talk About When We Talk About Movies

Wyatt Mason, the keenly observant Harper’s literary critic, blogged last week about the difficulties inherent to film criticism. “[B]ecause film is a waterfall of particulars,” he believes, a movie review “is the hardest place to get any serious critical footing.” He’s frustrated by attempts to verbalize what he sees and hears:

I tried, not so much valiantly as in vain, to put into words what I thought of the movies of Tennessee Williams. There are a great many of them, and they are very unusual, or so it seemed to me. Trying, though, to explain that particularity proved disabling. Rather than write eight lines, I wanted to play eight seconds of a scene from Baby Doll, so I could point to the glint in Eli Wallach’s eyes, and say something wise like, “Wow, look at his eyes.” Alas, that was not a means at my disposal.

But what if it were? Mason’s insights accent the coming sea change in our dissection of films. Given the ascendancy of digital video and the ease with which we share media, why can’t more scholars and critics say, “Wow, look at his eyes”? The technology for close, second-by-second readings of films is readily available. In classrooms and critical organs alike, though, few seem to have taken up the practice. (This is not to say that video clips aren’t finding their way to more blogs and websites–far from it. But in my experience, the clips are seldom cinematic: instead, there’s a lot of television floating around. As a part of their ongoing feature on “The New Cult Canon,” however, The Onion A.V. Club has embedded excerpts from the films in their reviews, and the results are worth exploring.)
We’ve grown all too accustomed, it seems, to talking about films without really quoting them. The capacity to quote is a terrific boon, no doubt, and yet few film buffs are tossing their hats in the air. Legal hindrances might be largely to blame–it’s hard to display film fragments publicly when you don’t have the rights to cite them–but I think there’s also some head-scratching as to how film quotations might alter the nature of the criticism. Being able to include the salient clips in, say, a digital paper on Tennessee Williams’s movies would completely upend one’s analytic strategy. Readers, too, would find themselves with more freedom in digesting a critic’s approach alongside the film itself; the critic’s interpretation becomes increasingly palpable as the reader is immersed in the source material. Mason indicates as much:

…[A] classroom–equipped with projector and laser pointer–would seem the best environment in which to take apart a moving picture. One can watch; re-watch; isolate; conflate; pause to listen, intently and with closed eyes, to a moment in the score, and then open those eyes to see how what was heard underscores the seen.

An arresting possibility, yes, but I see no reason that such dedicated viewing can’t occur outside the classroom, too. In this sense, Mason’s notion of “the best environment” raises some excellent questions: how best to replicate the studious solitude of the classroom on a networked screen, in a way that engenders conversation and annotation? Presented with this more dynamic (and, presumably, more efficacious) mode of criticism, what changes obtain in the mission of the critic and the expectations of the reader?

Presenting the Unpublishable

Jeremy Sigler - Math.jpg Kenneth Goldsmith has launched a bold, full-throttle investigation into the nature of unpublishability over at Ubu. Introducing Publishing the Unpublishable, Goldsmith asks, “What constitutes an unpublishable work?” Authors sent in works that otherwise would have remained untouched, festering at the bottom of some slush pile. Goldsmith will press onwards until the 100th manuscript is published, and I’ve been keeping my eye on the roll out. There is a 1018-page manuscript (too long!), there are some high school love poems (oh, too juvenile!), and there are several really impressive pieces (the image to the right is from Jeremy Sigler’s Math, a click-through explosion of primary colors). What I really like about Publishing the Unpublishable is that it’s more than an analysis of the wheat&chaff phenomenon:

“The web is a perfect place to test the limits of unpublishability. With no printing, design or distribution costs, we are free to explore that which would never have been feasible, economically and aesthetically. While this exercise began as an exploration and provocation, the resultant texts are unusually rich; what we once considered to be our trash may, after all, turn out to be our greatest treasure.”

Item 40, Issue 1, the 3,785-page PDF edited by Stephen McLauglin, Vladimir Zykov and Gregory Laynor, James Carpenter, stirred some strong sentiments back in early November, but I was glad to see it added to Goldsmith’s Publishing the Unpublishable. Definitely testing the limits of unpublishability, the massive PDF contained charming computer-generated poetry, boasted a lengthy list of “poets,” and made several individuals unexpected authors, including one member of if:book. Other interesting unpublishables include Craig Dworkin’s Maps, Mairead Byne’s Example as Figure, and Elizabeth S. Clark’s Between Words. I look forward to seeing what manuscript gets pulled out next.

nycip indie & small press book fair

Almost forgot about this: if you’re around New York this Sunday (December 7th), I’ll be on a panel at the New York Center for Independent Publishing’s Indie & Small Press Book Fair. The panel, at 2 p.m., is called “The Future of Independent Publishing” and is described like so:

As new technologies once again turn the publishing world on its ear, small presses are surviving – and thriving – by embracing alternative publishing models, from limited editions that treat books as collectable objects to innovative multi-media that make digital books more fluid, interactive and open source. In a conversation led by Buzz Poole (Managing Editor, Mark Batty Publisher), Alex Rose (Publisher, Hotel St. George Press), Ben Greenman (Editor, The New Yorker), Matvei Yankelevich (Founding Editor, Ugly Duckling Presse), and Dan Visel (Future of the Book) discuss how to maintain the dynamic relationship between publisher, author and reader in the digital age, and how to create books that reflect and respond to our interactive cultural landscape.

The Fair (which starts Saturday) is free and open to the public; it’s at NYCIP, The General Building, 20 West 44th Street, New York. It’s been a bad week for publishing, but maybe there’s hope with the indies?

While we were out: a publishing news recap

Uh-oh. While if:book slept, the publishing industry was cast into a tumult from which it’s unlikely to soon recover. Having weathered an increasingly turbulent economic downturn, the industry’s already rickety business models look all the more enervated. The headlines are glum.
Thus far, magazines and newspapers have sustained most of the damage. The Christian Science Monitor announced in late October that it’s shuttering its print iteration; effective in April, the paper’s weekday editions will appear exclusively online. Glossy conglomerates like Time Inc., American Express and Condé Nast have cut hundreds of jobs and folded their lesser brands. (They’ve also canceled their holiday parties.) Even the venerable Times — whose web presence has been valiantly, if exhaustingly, experimental — reported significant decreases in both total and ad revenues for the month of October.
Meanwhile, Playgirl‘s final print issue hit newsstands on 18 November.
Book publishers, too, have suffered. Hoping to occlude further losses, Houghton Mifflin Harcourt opted to halt all acquisitions. Atlas & Co., a notable independent publisher of nonfiction, has postponed its spring ’09 lineup, and Doubleday is in the midst of layoffs. With a consortium of authors and publishers, Google signed a deal to digitize millions of copyrighted, out-of-print books. The publishers’ settlement? $125 million — a drop in the bucket for Google, whose traffic will benefit tremendously from the agreement. Which side got the better bargain?
Amidst such dire circumstances as these, advice is coming from all sides. Lee Abrams, the so-called “Chief Innovation Officer” of the flagging Tribune Co., advocates revolutionary vigilance, by which he means falling in line with the corporate structure. Yesterday, he admonished every Tribune employee in an email littered with solecisms. Its rhetoric is painfully hawkish:

Revolutions are about “we”. The leaders need to engage EVERYone. And EVERYone needs to engage the cause. You are either WITH the revolution or AGAINST it. You will either be embraced by the company and win or the company will beat you. No middle ground. If you are IN–cool–Bear down for battle. If you are OUT—Cool–Good luck with your future. Just figure out where you want to be… Middle ground wastes EVERONES time.

But there’s sounder and simpler counsel. As far as the printed page is concerned, Authors Guild board member James Gleick exhorted publishers in a Times op-ed piece yesterday:

Forget about cost-cutting and the mass market. Don’t aim for instant blockbuster successes. You won’t win on quick distribution, and you won’t win on price. Cyberspace has that covered. Go back to an old-fashioned idea: that a book, printed in ink on durable paper, acid-free for longevity, is a thing of beauty. Make it as well as you can. People want to cherish it.

I don’t mean to be glib; it’s not as if a better business acumen could have prevented the hard truths of this recession, nor is it true that other media have somehow escaped unscathed. Furthermore, the straits of the aforementioned companies in no way suggest a pandemic of layoffs and failures — Hachette, after all, is giving its employees a bonus this year.
Publishers, though, have been notoriously intractable in seeing the threats to their livelihood, even as the music and movie industries have fallen on calamitous times. And yet a stumbling block may prove to be a stepping stone, as the saying goes. If, as predicted, the economy continues to falter, publishing will be forced to abandon its languishing strategies and innovate. Such innovations might well require an acknowledgment that there’s more to life than ink on paper. The long-term result, with any luck, will be more books, better books, and an overdue recognition of how broadly “book” can be defined.
The writing, it seems, is now on the wall — and that’s likely the only place it will appear in print.

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ADDENDUM: But wait! There’s more! Among others, Mediabistro.com reported today on what is being known as “Black Wednesday” in book publishing. A brief survey of the destruction? A Random House memo told of the company’s imminent restructuring, sparking fear of ineluctable layoffs; Simon & Schuster scrapped thirty-five employees; Penguin declared that no upper-echelon personnel would receive raises in 2009, and that it could not guarantee job security in that forthcoming annum; Houghton Mifflin Harcourt continued to scale back, faced with the resignation of its publisher and more firings. Black Wednesday, indeed.

On the Virtues of Preexisting Material: A Manifesto, By Rick Prelinger

We asked Rick Prelinger for permission to cross-post this provocative piece which originally appeared in Absent Magazine
1. Why add to the population of orphaned works?
2. Don’t presume that new work improves on old
3. Honor our ancestors by recycling their wisdom
4. The ideology of originality is arrogant and wasteful
5. Dregs are the sweetest drink
6. And leftovers were spared for a reason
7. Actors don’t get a fair shake the first time around, let’s give them another
8. The pleasure of recognition warms us on cold nights and cools us in hot summers
9. We approach the future by typically roundabout means
10. We hope the future is listening, and the past hopes we are too
11. What’s gone is irretrievable, but might also predict the future
12. Access to what’s already happened is cheaper than access to what’s happening now
13. Archives are justified by use
14. Make a quilt not an advertisement
No one loves manifestos more than their writers, which means that they often require interpretation and maybe even translation into real-world language. So what I’m going to do is take my 14 points and expand them into ideas. Some of these might sound trendy, but I think they’re actually traditional – they’ve been in and around the culture for a long time.
1. Why add to the population of orphaned works?
This is meant to provoke, of course. I might as well have asked, “why make new work while old work still exists?” That would be an argument for stasis, but I’m not seeking that – I’m seeking movement.
We live in a tremendously media-rich society. Every year Americans throw away more text, sound and image than most other nations create. We’re the world capital of ephemera, and much of it has no active parent.
Orphaned works – which are works that are still owned by somebody, but a somebody that can’t be found – testify to the absurdities that arise when products of the intellect are automatically born as property, which is the way our copyright law now reads. There are millions of orphaned works out there floating in limbo. You can reproduce them or work with them if you like, but if the derivative work you make rises above a certain horizon of obscurity, you run the risk of being sued. We are trying to come up with a better set of rules, but it’s very difficult to change copyright law unless you run a studio or a record company. There are literally hundreds of thousands of great books we’d like to scan and put on the Net, but can’t because of their orphan status.
The real issue, of course, is that we need to convene and decide how deeply we want to connect culture and property. And when we’ve settled on a particular mix, we might think about whether it maximizes our freedom to speak, to learn and to inquire – in short, whether it leads to the kind of a world we’d want to live in. This will not be an easy conversation – it’s hardly even begun. But one way we can move towards more open cultural distribution and exchange is to make our own works as accessible as possible. We can do this by limiting restrictions on reuse to the absolute minimum, by using permissive licenses, like the Creative Commons licenses, that say “use me this way, it’s OK,” and by using copyright homeopathically rather than as a weapon of shock and awe.
2. Don’t presume that new work improves on old
The ephemera we produce tend to manifest ideas that fix themselves over and over again in different media. What this suggests to me is that we might be more open to letting old works speak, that our task might not be so much to make new works but to build new platforms for old works to speak from. This might mean that we weave using others’ threads, that we take positions as arrangers rather than as sculptors.
Collage often does this. In recent years we have come to understand collage largely as an assembly of small units – as the equivalent of words, syllables or even phonemes. Collage has migrated from the arts and crafts we associate with folk culture into digital culture, speeding up and fragmenting along the way. Value-free, I want to propose that collage might also work in larger units, as sentences, paragraphs, chapters, even entire books. This kind of collage works slowly and in stealth, and will ultimately affect the way that we contrast new and old works.

3. Honor our ancestors by recycling their wisdom

Take this with a grain of salt. I’m not good at ancestor worship and don’t know if I’d recognize wisdom when it’s in front of me.
But I’m going to argue here against eternalizing the present. Just because we’re in the middle of a condition that we call X doesn’t mean it’s always been X. Who would have thought that glaciers would start breaking up? Who could have predicted that honeybee populations would shrink? Who foresaw the breakup of the Soviet Union? And who among us recognizes that the 50 United States will grow to more or shrink to less than 50 as time passes?
Recycling the so-called wisdom of the past can problematize the present and encourage people to ask harder questions. When we inject history into contemporary experience, we are making an historical intervention, which can have dramatic consequences – if we listen.
This is why we’ve put ephemeral films online and why we’re now scanning books, most of which weren’t written by famous authors.
4. The ideology of originality is arrogant and wasteful
Many others have said this better than I can. It’s folly to make too much of originality. So much of what we make rests on work that’s come before. Let’s admit this and revel in it. Though it might make some people nervous, it actually cushions us in a genetic continuity of expression, and what could be more reassuring?
Last month, I went to a great lecture by Drew Daniel and Martin Schmidt from Matmos at the beautiful Hearst Mining Building. Drew laid out the history and promise of 1960s and 1970s conceptual art and talked about how it informed the work they do. One of the most provocative legacies of conceptual art was de-commodification – departing from object-oriented artmaking and from the tyranny of the art market. And yet it struck me that de-commodification had actually created its opposite. Conceptual works tended to exist primarily in their documentation, in physical traces of the work that had been created by someone so that the work would not disappear from consciousness. Documentation creates objects that are always someone’s property. The value of art documentation rests in whose work it documents and in who made the documents. We are therefore almost back where we started.
When you attend a performance, a demonstration or a happening, count the cameras and recorders. What’s the ratio of documentators to actors? Think of all the property that’s being created on the back of an event that may be nobody’s property, that may even be anti-property. Then think of identifying and unraveling those property rights forty years in the future.
5. Dregs are the sweetest drink
My partner Megan and I run a research library in San Francisco that we built around our personal book, periodical and ephemera collections. At some point it got a life of its own and started growing like mushrooms in Mendocino. Many of you know it because you’re our honored shelvers. We joke about how it’s a library full of bad ideas; I characterize it as 98% false consciousness. It’s full of outdated information, extinct procedures, self-serving explanations, ideas that never passed the smell test, and lies. And yet that’s where you find the truth. You can’t judge the past at its best, you need to confront its imperfections. And of course that’s true for the present as well.
I’ve been interested in labor history for a long time, used to collect books about it, many of them from the old Moe’s. When I began to collect industrial films I was struck by how much of the history of working people was contained in films made by corporations. In order to extract it you’ve got to engage in selective appropriation, but it’s there, often eloquently so. There’s a 1936 film called Master Hands which you can download from the Internet Archive; it’s a tribute to mass production at Chevrolet. But what it really shows is how elemental, dangerous and mind-numbing the work at Flint was. It’s a film no one else seems to have, and it’s now on the National Film Registry, but it was dregs – on a cold day in 1983, I paid a man not to throw it away.
Research is now indicating that kids who grow up on farms have fewer allergies later in life. The hypothesis is that exposure to manure immunizes them early on. City kids miss out. I hope you’ll all come visit the library, get your own dose of bad ideas and build up your immune system.
6. And leftovers were spared for a reason
Leftovers exist for lots of reasons, but my favorite reason is that they’re our raw material for performing operations on history. Whether it’s an individual filtering their family’s reality through a scrapbook or a marcher carrying a picture of a prisoner at Abu Ghraib, people use what’s left to us as leverage to document history or even change it.
7. Actors don’t get a fair shake the first time around, let’s give them another
I don’t know much about actors, really, and I’m not going to take you through the “long tail” argument. But I think that reincarnation through reuse confers importance, greater recognition, and respect on works and those who make them. Does it bring the makers money? It often does, and there are all sorts of experimental models out there. We ourselves make more money selling stock footage since we put the same footage online for free downloading.
Ubiquity raises value. Culture is an infinitely renewable resource. Does the value of “Stairway to Heaven” suffer because somewhere in America, someone’s playing it on the radio every thirty seconds?
Perhaps we’ll never know whether models of plenty beat out models of scarcity, but we may learn something as we experiment along the way and give actors a fairer shake.
8. The pleasure of recognition warms us on cold nights and cools us in hot summers
We add meaning to culture by remixing it. Putting something in a new context helps you see it with new eyes; it’s like bringing your partner home to the parents for the first time, or letting a dog loose to run in the waves.
We also infuse culture with new pleasure. When the maker who calls him or herself Otto Nomous made the short video The Fellowship of the Ring of Free Trade, he or she sought to decode the hidden prophecies contained in The Lord of the Rings and prove that it was an anarchist parable relevant to the present day. This video reveals the decoded dialogues through witty subtitles set in an Elvish typestyle. It is delightful and you can easily find it online.
Remixing is estrangement in the way the classic writers like Viktor Shklovsky and Bertolt Brecht described it. And yet the raw material remains familiar and recognizable. It’s at once a subversive and reassuring process. Some writers, like John Updike and not like Jonathan Lethem, fear the emerging mashed-up book. They hope their texts won’t be scrambled or altered, that they’ll always retain the same identity and continuity, and follow the same course. But rivers, like information, route themselves around obstacles, and the bends in rivers are where adventures happen. We’ll find new ways to experience and value old works as a consequence of mixing them into newer ones.
9. We approach the future by typically roundabout means
It’s said that storytelling is hardwired into our brains – that we respond most deeply and emotionally to storylines, characters and narrative arcs. You hear this from everyone, from folklorists to cable TV programming executives. You can’t drive a project through the distribution system if it lacks certain compulsory elements. You can, of course, employ traditional elements in novel and dramatic ways: this may get you awards.
Though I agree that stories wield power, I think this power is arbitrary. We believe in storytelling because we’ve naturalized the consensus that causes us to believe in it. There is no reason for this consensus not to change as the world changes. Storytelling as we know it is not an absolute, and it may slow the courses of culture and history. We value storytelling for its ability to wrap new skins on old skeletons, but even bones don’t last forever.
10. We hope the future is listening, and the past hopes we are too
It may be vain to hope that our works survive into the future and will be seen and listened to, but still we hope so. If we want to encourage those not yet born to think historically, we need to begin by thinking historically ourselves. This inevitably pushes us into the territory of preexisting materials.
11. What’s gone is irretrievable, but might also predict the future
For 20 years I collected old educational and industrial films. They were made to instruct and socialize young people with the objective of turning them into dependable workers, good citizens and avid consumers. 1980s audiences became fascinated with these films and a cult following developed.
I was psyched to see this happen, but became disenchanted with what to me seemed like superficial and ahistorical reactions to the films. For many people, they triggered regressive nostalgic reactions. Others treated them as surreal documents, as bizarre oddities, as the stuff of long-gone conspiracies to manufacture consensus. All of these were true in a way, but something seemed to be missing.
The breakthrough for me was to realize that these films didn’t just describe a lost past, but might also be tracing the contours of possible futures. In other words, we could see them not simply as antiquated, but as predictive. And this has in fact come true. Many of today’s suburban children live the walled-in lives of their 1950s counterparts. Corporate and government interests are conflated. We fear those we call terrorists as we once feared those we called communists.
We can’t go back to the world of the past, but sometimes the past overtakes us.
12. Access to what’s already happened is cheaper than access to what’s happening now
Sidewalk sales, dumpsters, library discard carts, Craigslist, your grandmother’s attic all contain masses of content just waiting to be cut up and reassembled. Every city has an outsider archivist who’s rescued some important collection of something from landfill and may be looking for collaborators. The past lies ready to be remade.
Yes, you can remix the present and upload it to YouTube, but they can take it down and they will, if you use content that someone else owns. The emerging digital media use electronic locks to inhibit reuse, and what you download on Saturday may vanish from your hard disk on Monday. We are beginning to turn fair use into a legal right rather than a legal defense, but we haven’t yet won.
Don’t shrink from remixing the present, but enjoy the freedom that comes with working with public domain material. The public domain is the coolest neighborhood on the frontier.
13. Archives are justified by use
This might seem obvious to you and me, but it doesn’t really work that way in the archival world. Until recently (and I generalize), archives focused more on preserving records than on providing access to them. Though this has begun to change, archives have had a really difficult time reengineering themselves and their culture to meet the vastly increased demand for their holdings.
Which brings us again to YouTube. In addition to generating lawsuits and refocusing mass culture onto a shrunken, fuzzy screen, it’s raised critical issues for archives. Media archives have tried to join the 21st century by putting little bits and pieces online. They face such opposition internally and from copyright holders that they’ve had to take baby steps. Now YouTube has raised public expectations, and it’s hard to see how any institution can meet them. In its first 12 months, YouTube built an easy-to-access online collection of some 7 million digital videos that I’d argue has become the world’s default media archives. Everything anyone does to bring archives online is now going to be measured against YouTube’s ambiguous legacy. It presents a massive collection of older and newer material, from video of Malcolm X’s complete speeches to clips of the moose I saw wandering in front yards in Anchorage. It sticks to preview mode, presenting visually degraded Flash video, so it will still get sued, but most rightsholders will rightfully regard what it does as promotion. Best of all, it allows users to upload almost anything and annotate with relative freedom. It is not an archives, but it’s outclassed archives at their own game.
In order for archives to survive while the YouTubes rule, they need to be used. And it is up to us to use the amazing things that they hold.

14. Make a quilt not an advertisement

Quilting is an early form of sampling. A patchwork quilt combines preexisting fabric from many sources. Quilting relies on what geeks call interoperability – the ability of elements to fit into a matrix and function together. That’s what makes the Internet work – machines and networks can talk with one another and freely exchange bits.
Interoperability requires openness. But today openness is threatened in many ways. While some companies have built business models around openness, many others haven’t. Right now, for instance, private companies are scanning books in publicly-owned and tax-exempt libraries around the world. Because the companies are paying for digitization, they control access to these new digital books, even though the books themselves may be in the public domain. Many online books let you see images of the pages, but don’t permit access to the raw text. You cannot cut and paste the text or grab it so you can index it yourself. That isn’t open, and these books don’t interoperate. You can’t weave a textual quilt using books from Project Gutenberg and books from Google. If we’re to build networked books, to freely cite the work of others and merge past and present, we need to make sure that openness is at the core of all of our activities. Cultural material needs to be shared and distributed as freely as the law allows.
But above all quilting is folk art, not corporate expression. It’s about turning leftovers into something that’s both transcendent and useful. It doesn’t have selling at its core.
Make a quilt, not an advertisement.

Instant fix

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Image inspired by Shepard Fairey.
In case you prefer to get your news online, here are a variety of ways to follow the election coverage.
Predictably, Twitter is following every second of the election. If you’re into Twitter, maybe you’ll also want to leave comments or videos for the site, “What would you say to the president?”
Homemade videos are linked to a map on Youtube’s Video Your Vote.
Google has created maps especially for the occasion. One nice pairing of video and maps allows you to track the locations of the candidates’ speeches, then watch them through Youtube. Justin Ward has also created a gadget for live election coverage.
I particularly like the Every Moment Now graph of article references for each candidate. Of course, there’s always FiveThirtyEight. You can also follow political headlines at Alltop. PBS’s Newshour is also online. (More links are available through 10,000 Words.)
By the way – to those who have been focused on following each step of this election, what will you read when the battle is over? Will you still check the news feverishly, or are you looking forward to spending your time in other pursuits?