Last week Google bought Upstartle, a small company that created an online word processing program called Writely. 
Writely is like a stripped-down Microsoft Word, with the crucial difference that it exists entirely online, allowing you to write, edit, publish and store documents (individually or in collaboration with others) on the network without being tied to any particular machine or copy of a program. This evidently confirms the much speculated-about Google office suite with Writely and Gmail as cornerstone, and presumably has Bill Gates shitting bricks .
Back in January, I noted that Google requires you to be logged in with a Google ID to access full page views of copyrighted works in its Book Search service. Which gave me the eerie feeling that the books are reading us: capturing our clickstreams, keywords, zip codes even — and, of course, all the pages we’ve traversed. This isn’t necessarily a new thing. Amazon has been doing it for a while and has built a sophisticated personalized recommendation system out of it — a serendipity engine that makes up for some of the lost pleasures of browsing a physical store. There it seems fairly harmless, useful actually, though it depends on who you ask (my mother says it gives her the willies). Gmail is what has me spooked. The constant sprinkle of contextual ads in the margin attaching like barnacles to my bot-scoured correspondences. Google’s acquisition of Writely suggests that things will only get spookier.
I’ve been a webmail user for the past several years, and more recently a blogger (which is a sort of online word processing) but I’m uneasy about what the Writely-Google union portends — about moving the bulk of my creative output into a surveilled space where the actual content of what I’m working on becomes an asset of the private company that supplies the tools.
Imagine you’re writing your opus and ads, drawn from words and themes in your work, are popping up in the periphery. Or the program senses line breaks resembling verse, and you get solicited for publication — before you’ve even finished writing — in one of those suckers’ poetry anthologies. 
Leave the cursor blinking too long on a blank page and it starts advertising cures for writers’ block. Copy from a copyrighted source and Writely orders you to cease and desist after matching your text in a unique character string database. Write an essay about terrorists and child pornographers and you find yourself flagged.
Reading and writing migrated to the computer, and now the computer — all except the basic hardware — is migrating to the network. We here at the institute talk about this as the dawn of the networked book, and we have open source software in development that will enable the writing of this new sort of born-digital book (online word processing being just part of it). But in many cases, the networked book will live in an increasingly commercial context, tattooed and watermarked (like our clothing) with a dozen bubbly logos and scoured by a million mechanical eyes.
Suddenly, that smarmy little paper clip character always popping up in Microsoft Word doesn’t seem quite so bad. Annoying as he is, at least he has an off switch. And at least he’s not taking your words and throwing them back at you as advertisements — re-writing you, as it were. Forgive me if I sound a bit paranoid — I’m just trying to underscore the privacy issues. Like a frog in a pot of slowly heating water, we don’t really notice until it’s too late that things are rising to a boil. Then again, being highly adaptive creatures, we’ll more likely get accustomed to this softer standard of privacy and learn to withstand the heat — or simply not be bothered at all.
Category Archives: social_software
presidents’ day
Few would disagree that Presidents’ Day, though in theory a celebration of the nation’s highest office, is actually one of our blandest holidays — not so much about history as the resuscitation of commerce from the post-holiday slump. Yesterday, however, brought a refreshing change.
Spending the afternoon at the institute was Holly Shulman, a historian from the University of Virginia well known among digital scholarship circles as the force behind the Dolley Madison Project — a comprehensive online portal to the life, letters and times of one of the great figures of the early American republic. So, for once we actually talked about presidential history on Presidents’ Day — only, in this case from the fascinating and chronically under-studied spousal perspective.
Shulman came to discuss possible collaboration on a web-based history project that would piece together the world of America’s founding period — specifically, as experienced and influenced by its leading women. The question, in terms of form, was how to break out of the mould of traditional web archives, which tend to be static and exceedingly hierarchical, and tap more fully into the energies of the network? We’re talking about something you might call open source scholarship — new collaborative methods that take cues from popular social software experiments like Wikipedia, Flickr and del.icio.us yet add new layers and structures that would better ensure high standards of scholarship. In other words: the best of both worlds.
Shulman lamented that the current generation of historians are highly resistant to the idea of electronic publication as anything more than supplemental to print. Even harder to swallow is the open ethos of Wikipedia, commonly regarded as a threat to the hierarchical authority and medieval insularity of academia.
Again, we’re reminded of how fatally behind the times the academy is in terms of communication — both communication among scholars and with the larger world. Shulman’s eyes lit up as we described the recent surge on the web of social software and bottom-up organizational systems like tagging that could potentially create new and unexpected avenues into history.
A small example that recurred in our discussion: Dolley Madison wrote eloquently on grief, mourning and widowhood, yet few would know to seek out her perspective on these matters. Think of how something like tagging, still in an infant stage of development, could begin to solve such a problem, helping scholars, students and general readers unlock the multiple facets of complex historical figures like Madison, and deepening our collective knowledge of subjects — like death and war — that have historically been dominated by men’s accounts. It’s a small example, but points toward something grand.
washington post and new york times hyperlink bylines
In an effort to more directly engage readers, two of America’s most august daily newspapers are adding a subtle but potentially significant feature to their websites: author bylines directly linked to email forms. The Post’s links are already active, but as of this writing the Times, which is supposedly kicking off the experiment today, only links to other articles by the same reporter. They may end up implementing this in a different way.
screen grab from today’s Post
The email trial comes on the heels of two notoriously failed experiments by elite papers to pull readers into conversation: the LA Times’ precipitous closure, after an initial 24-hour flood of obscenities and vandalism, of its “wikatorials” page, which invited readers to rewrite editorials alongside the official versions; and more recently, the Washington Post’s shutting down of comments on its “post.blog” after experiencing a barrage of reader hate mail. The common thread? An aversion to floods, barrages, or any high-volume influx of unpredictable reader response. The email features, which presumably are moderated, seem to be the realistic compromise, favoring the trickle over the deluge.
In a way, though, hyperlinking bylines is a more profound development than the higher profile experiments that came before, which were more transparently about jumping aboard the wiki/blog bandwagon without bothering to think through the implications, or taking the time — as successful blogs and wikis must always do — to gradually build up an invested community of readers who will share the burden of moderating the discussion and keeping things reasonably clean. They wanted instant blog, instant wiki. But online social spaces are bottom-up enterprises: invite people into your home without any preexisting social bonds and shared values — and add to that the easy target of being a mass media goliath — and your home will inevitably get trashed as soon as word gets out.
Being able to email reporters, however, gets more at the root of the widely perceived credibility problem of newspapers, which have long strived to keep the human element safely insulated behind an objective tone of voice. It’s certainly not the first time reporters’ or columnists’ email addresses have been made available, but usually they get tucked away toward the bottom. Having the name highlighted directly beneath the headline — making the reporter an interactive feature of the article — is more genuinely innovative than any tacked-on blog because it places an expectation on the writers as well as the readers. Some reporters will likely treat it as an annoying new constraint, relying on polite auto-reply messages to maintain a buffer between themselves and the public. Others may choose to engage, and that could be interesting.
end of cyberspace
The End of Cyberspace is a brand-new blog by Alex Soojung-Kim Pang, former academic editor and print-to-digital overseer at Encyclopedia Britannica, and currently a research director at the Institute for the Future (no relation). Pang has been toying with this idea of the end of cyberspace for several years now, but just last week he set up this blog as “a public research notebook” where he can begin working through things more systematically. To what precise end, I’m not certain.
The end of cyberspace refers to the the blurring, or outright erasure, of the line between the virtual and the actual world. With the proliferation of mobile devices that are always online, along with increasingly sophisticated social software and “Web 2.0” applications, we are moving steadily away from a conception of the virtual — of cyberspace — as a place one accesses exclusively through a computer console. Pang explains:
Our experience of interacting with digital information is changing. We’re moving to a world in which we (or objects acting on our behalf) are online all the time, everywhere.
Designers and computer scientists are also trying hard to create a new generation of devices and interfaces that don’t monopolize our attention, but ride on the edges of our awareness. We’ll no longer have to choose between cyberspace and the world; we’ll constantly access the first while being fully part of the second.
Because of this, the idea of cyberspace as separate from the real world will collapse.
If the future of the book, defined broadly, is about the book in the context of the network, then certainly we must examine how the network exists in relation to the world, and on what terms we engage with it. I’m not sure cyberspace has ever really been a home for the book, but it has, in a very short time, totally altered the way we read. Now, gradually, we return to the world. But changed. This could get interesting.
hmmm… online word processing
Not quite sure what I think of this new web-based word processor, Writely. Cute Web 2.0ish name, “beta” to the hilt. It’s free and quite easy to get started. I guess it falls into that weird zone of transitional unease between desktop computing and the wide open web, where more and more of our identity and information resides. Some of the tech specifics: Writely saves documents in Word and (as of today) Open Office formats, outputs as RSS and to some blogging platforms (not ours), and can also be saved as a simple web page (here’s the Writely version of this post). A key feature is that Writely documents can be written and edited by multiple authors, like SubEthaEdit only totally net-based. It feels more or less like a disembodied text editor for a wiki.
I’m trying to think about what’s different about writing online. Movable Type, our blogging software, is essentially an ultra-stripped-down text editor — web-based — and it’s no fun to work in. That’s partly because the text field is about the size of a mail slot, but writing online can be annoying for other reasons, chief among them the fact that you have to be online to work, and second that you are susceptible to the chance mishaps of the browser (accidentally backing up and losing everything, it crashes, you forgot to pay Time Warner and they turn off the web etc.). But with a conventional word processor you’re vulnerable to the mishaps of the machine (hard drive dies and you didn’t back it up, it crashes and you didn’t save, coffee spills…). Writely saves everything automatically as you go, maintaining a revision history and tracking changes — a very nice feature.
They say this is the future of software, at least for the simple everyday kind of stuff: web-based tool suites and tons of online data storage. I guess it’s nice not having to be tied to one machine. Your work is just out there, waiting for you to log in. But then again, your work is just out there…
online retail influencing libraries
The NY Times reports on new web-based services at university libraries that are incorporating features such as personalized recommendations, browsing histories, and email alerts, the sort of thing developed by online retailers like Amazon and Netflix to recreate some of the experience of browsing a physical store. Remember Ranganathan’s fourth law of library science: “save the time of the reader.” The reader and the customer are perhaps becoming one in the same.
It would be interesting if a social software system were emerging for libraries that allowed students and researchers to work alongside librarians in organizing the stacks. Automated recommendations are just the beginning. I’m talking more about value added by the readers themselves (Amazon has does this with reader reviews, Listmania, and So You’d Like To…). A social card catalogue with a tagging system and other reader-supplied metadata where readers could leave comments and bread crumb trails between books. Each card catalogue entry with its own blog and wiki to create a context for the book. Books are not just surrounded by other volumes on the shelves, they are surrounded by people, other points of view, affinities — the kinds of thing that up to this point were too vaporous to collect. This goes back to David Weinberger’s comment on metadata and Google Book Search.
the book in the network – masses of metadata
In this weekend’s Boston Globe, David Weinberger delivers the metadata angle on Google Print:
…despite the present focus on who owns the digitized content of books, the more critical battle for readers will be over how we manage the information about that content-information that’s known technically as metadata.
…we’re going to need massive collections of metadata about each book. Some of this metadata will come from the publishers. But much of it will come from users who write reviews, add comments and annotations to the digital text, and draw connections between, for example, chapters in two different books.
As the digital revolution continues, and as we generate more and more ways of organizing and linking books-integrating information from publishers, libraries and, most radically, other readers-all this metadata will not only let us find books, it will provide the context within which we read them.
The book in the network is a barnacled spirit, carrying with it the sum of its various accretions. Each book is also its own library by virtue not only of what it links to itself, but of what its readers are linking to, of what its readers are reading. Each book is also a milk crate of earlier drafts. It carries its versions with it. A lot of weight for something physically weightless.
blogging and beyond
Yesterday on Talking Points Memo, Josh Marshall drew back momentarily from the relentless news cycle to air a few meta thoughts on blogs and blogging, fleshing out some of the ideas behind his TPM Cafe venture (a multi-blog hub on politics and society) and his recent hiring notice for a “reporter-blogger” to cover Capitol Hill.
Marshall’s ruminations tie in nicely with a meeting the institute is holding tomorrow (I’m running to the airport shortly) at our institutional digs at the University of Southern California in Los Angeles to discuss possible futures of the blogging medium, particularly in regard to the academy and the role of public intellectual. Gathering around the table for a full day of discussion will be a number of blogger-professors and doctoral students, several journalists and journalism profs, and a few interesting miscellaneous spoons to help stir the pot. We’ve set up a blog (very much resembling this one) as a planning stage for the meeting. Feel free to take a look and comment on the agenda and the list of participants.
The meeting is a sort of brainstorm session for a project the institute is hatching that aims to encourage academics with expert knowledge and a distinctive voice to use blogs and other internet-based vehicles to step beyond the boundaries of the academy to reach out to a broader public audience. Issues/questions/problems we hope to address include the individual voice in conflict with (or in complement to) mainstream media. How the individual voice establishes and maintains integrity on the web. How several voices could be aggregated in a way that expands both the audience and the interaction with readers without sacrificing the independence of the individual voices. Blogging as a bridge medium between the academy and the world at large. Blogging as a bridge medium between disciplines in the academy in a way that sheds holistic light on issues of importance to a larger public. And strengths and weaknesses of the blog form itself.
This last point has been on our minds a lot lately and I hope it will get amply discussed at the meeting. A year or two ago, the word “blog” didn’t mean anything to most people. Now it is all but fully embraced as the medium of the web. But exciting as the change has been, it shouldn’t be assumed that blogs are the ideal tool for all kinds of discourse. In fact, what’s interesting about blogs right now, especially the more intellectually ambitious ones, is how much they are doing in so limiting a form. With its ruthlessly temporal structure and swift burial of anything more than 48 hours old, blogs work great for sites like TPM whose raison d’être is to comment on the news cycle, or sites like Boing Boing, Gawker, or Fark.com serving up oddities, gossip and boredom cures for the daily grind. But if, god forbid, you want ideas and discussion to unfold over time, and for writing to enjoy a more ample window of relevance, blogs are frustratingly limited.
Even Josh Marshall, a politics blogger who is served well by the form, wishes it could go deeper:
…the stories that interest me right now are a) the interconnected web of corruption scandals bubbling up out the reining Washington political machine and b) the upcoming mid-term elections.
I cover a little of both. And I’ve particularly tried to give some overview of the Abramoff story. But I’m never able to dig deeply enough into the stories or for a sustained enough period of time or to keep track of how all the different ones fit together. That’s a site I’d like to read every day — one that pieced together these different threads of public corruption for me, showed me how the different ones fit together (Abramoff with DeLay with Rove with the shenanigans at PBS and crony-fied bureaucracies like the one Michael Brown was overseeing at FEMA) and kept tabs on how they’re all playing in different congressional elections around the country.
That’s a site I’d like to read because I’m never able to keep up with all of it myself. So we’re going to try to create it.
I’m excited to hear from folks at tomorrow’s meeting where they’d like blogging to go. I’d like to think that we’re groping toward a new web genre, perhaps an extension of blogs, that is less temporal and more thematic — where ideas, not time, are the primary organizing factor. This question of form goes hand in hand with the content question that our meeting will hopefully address: how do we get more people with big ideas and expertise to start engaging the world in a serious way through these burgeoning forms? I could say more, but I’ve got a plane to catch.
it seems to be happening before our eyes
it looks like one hundred years from now history may record that 2005 was the year that big (news) media gave way to the individual voice. the intersection of the ny times/judy miller debacle with the increasing influence of the blogosphere has made us conscious of the major change taking place — RIGHT NOW.
congressman john conyers wrote today that “I find I learn more reading Arianna, Murray Waas and Lawrence O’Donnell than the New York Times or Washington Post.”
wow!
trackback, adieu
We’ve officially and permanently shut off the trackback function on if:book. We’re sad to do it. The idea of trackback is such a good one — a way to send signals (pings) to other blogs alerting them that one of their posts is being discussed on your site. It ties the blogosphere together, fosters conversations across the web. It was a beautiful dream, but spammers killed it.
Tom Coates pronounced trackback dead back in April, but if:book was only a few months old at the time, still green and optimistic. We were also less known, so spam was only coming in a light sprinkle. Now it’s been a month since our last legitimate ping, and the daily dose of spam has grown so large (and so filthy) that it hardly seems worth it to keep the door open. Fewer bloggers are tracking back now anyway since most have accepted that it is a dying practice, or perhaps haven’t even heard of it at all.
So trackback is done. I just want to say a few goodbyes…
Goodbye, diet pills.
Goodbye, discount sneakers.
Goodbye, ringtones.
Goodbye, hentai comics.
Goodbye, cheap loans (spelled lones).
Goodbye, online pharmacy.
Goodbye, online casino.
Goodbye, texas holdem.
Goodbye, arbitrage sports betting.
Goodbye, free nude black jack.
Goodbye, rape fantasies.
Goodbye, incest stories.
Goodbye, shemale porn.
Goodbye, animal sex.
Goodbye, gay erotica.
Goodbye, tranny surprise.
Goodbye, sex grannies.
A big middle finger to all of you.