Interesting edition of Open Source last week on “Google Sociology” with David Weinberger and John Battelle, author of the just-published “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”. Listen here.
Weinberger has some interesting things to say about Google (and the other search engines) as “publishers.” I have some thoughts on that too. More to come later.
Battelle has done a great deal of thinking on search from a variety of angles: the technology of search, the economics of search, and the more esoteric dimensions of a “search” culture. He touches briefly on this last point, laying out a construct that is probably treated more extensively in his book: the “database of intentions.” By this he means the archive, or “artifact,” of the world’s search queries. A picture of the collective consciousness formed by the questions everyone is asking. Even now, when logged in to Google, a history of all your search query strings is kept – your own database of intentions. The potential value of this database is still being determined, but obvious uses are targeted advertising, and more relevant search results based on analysis of search histories.
As regards the collective database of intentions, Battelle speculates that future advances in artificial intelligence will likely draw on this enormous crop of information about how humans think and seek.