Yahoo, in collaboration with The Internet Archive, Adobe, O’Reilly Media, Hewlett Packard Labs, the University of California, the University of Toronto, The National Archives of England, and others, will be participating in The Open Content Alliance, a book and media archiving project that will greatly enlarge the body of knowledge available online. At first glance, it appears the program will focus primarily on public domain works, and in the case of copyrighted books, will seek to leverage the Creative Commons.
Google Print, on the other hand, is more self-consciously a marketing program for publishers and authors (although large portions of the public domain will be represented as well). Google aims to make money off its indexing of books through keyword advertising and click-throughs to book vendors. Yahoo throwing its weight behind the “open content” movement seems on the surface to be more of a philanthropic move, but clearly expresses a concern over being outmaneuvered in the search wars. But having this stuff available online is clearly a win for the world at large.
The Alliance was conceived in large part by Brewster Kahle of the Internet Archive. He announced the project on Yahoo’s blog:

To kick this off, Internet Archive will host the material and sometimes helps with digitization, Yahoo will index the content and is also funding the digitization of an initial corpus of American literature collection that the University of California system is selecting, Adobe and HP are helping with the processing software, University of Toronto and O’Reilly are adding books, Prelinger Archives and the National Archives of the UK are adding movies, etc. We hope to add more institutions and fine tune the principles of working together.
Initial digitized material will be available by the end of the year.

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