Category Archives: network

“people talk about ‘the future’ being tomorrow, ‘the future’ is now.”

nam june paik on the fluxtour of soho, 1975The artist Nam June Paik passed away on Sunday. Paik’s justifiably known as the first video artist, but thinking of him as “the guy who did things with TVs” does him the disservice of neglecting how visionary his thought was – and that goes beyond his coining of the term “electronic superhighway” (in a 1978 report for the Ford Foundation) to describe the increasingly ubiquitous network that surrounds us. Consider as well his vision of Utopian Laser Television, a manifesto from 1962 that argued for

a new communications medium based on hundreds of television channels. Each channel would narrowcast its own program to an audience of those who wanted the program without regard to the size of the audience. It wouldn’t make a difference whether the audience was made of two viewers or two billion. It wouldn’t even matter whether the programs were intelligent or ridiculous, commonly comprehensible or perfectly eccentric. The medium would make it possible for all information to be transmitted and each member of each audience would be free to select or choose his own programming based on a menu of infinitely large possibilities.

(Described by Ken Friedman in “Twelve Fluxus Ideas“.) Paik had some of the particulars wrong – always the bugbear of those who would describe the future – but in essence this is a spot-on description of the Web we know and use every day. The network was the subject of his art, both directly – in his closed-circuit television sculptures, for example – and indirectly, in the thought that informed them. In 1978, he considered the problem of networks of distribution:

Marx gave much thought about the dialectics of the production and the production medium. He had thought rather simply that if workers (producers) OWNED the production’s medium, everything would be fine. He did not give creative room to the DISTRIBUTION system. The problem of the art world in the ’60s and ’70s is that although the artist owns the production’s medium, such as paint or brush, even sometimes a printing press, they are excluded from the highly centralized DISTRIBUTION system of the art world.
     George Maciunas‘ Genius is the early detection of this post-Marxistic situation and he tried to seize not only the production’s medium but also the DISTRIBUTION SYSTEM of the art world.

(from “George Maciunas and Fluxus”, Flash Art, quoted in Owen F. Smith’s “Fluxus Praxis: an exploration of connections, creativity and community”.) As it was for the artists, so it is now for the rest of us: the problems of art are now the problems of the Internet. This could very easily be part of the ongoing argument about “who owns the pipes”.

Paik’s questions haven’t gone away, and they won’t be going away any time soon. I suspect that he knew this would be the case: “People talk about ‘the future’ being tomorrow,” he said in an interview with Artnews in 1995, “ ‘the future’ is now.”

what I heard at MIT

Over the next few days I’ll be sifting through notes, links, and assorted epiphanies crumpled up in my pocket from two packed, and at times profound, days at the Economics of Open Content symposium, hosted in Cambridge, MA by Intelligent Television and MIT Open CourseWare. For now, here are some initial impressions — things I heard, both spoken in the room and ricocheting inside my head during and since. An oral history of the conference? Not exactly. More an attempt to jog the memory. Hopefully, though, something coherent will come across. I’ll pick up some of these threads in greater detail over the next few days. I should add that this post owes a substantial debt in form to Eliot Weinberger’s “What I Heard in Iraq” series (here and here).
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Naturally, I heard a lot about “open content.”
I heard that there are two kinds of “open.” Open as in open access — to knowledge, archives, medical information etc. (like Public Library of Science or Project Gutenberg). And open as in open process — work that is out in the open, open to input, even open-ended (like Linux, Wikipedia or our experiment with MItch Stephens, Without Gods).
I heard that “content” is actually a demeaning term, treating works of authorship as filler for slots — a commodity as opposed to a public good.
I heard that open content is not necessarily the same as free content. Both can be part of a business model, but the defining difference is control — open content is often still controlled content.
I heard that for “open” to win real user investment that will feedback innovation and even result in profit, it has to be really open, not sort of open. Otherwise “open” will always be a burden.
I heard that if you build the open-access resources and demonstrate their value, the money will come later.
I heard that content should be given away for free and that the money is to be made talking about the content.
I heard that reputation and an audience are the most valuable currency anyway.
I heard that the academy’s core mission — education, research and public service — makes it a moral imperative to have all scholarly knowledge fully accessible to the public.
I heard that if knowledge is not made widely available and usable then its status as knowledge is in question.
I heard that libraries may become the digital publishing centers of tomorrow through simple, open-access platforms, overhauling the print journal system and redefining how scholarship is disseminated throughout the world.
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And I heard a lot about copyright…
I heard that probably about 50% of the production budget of an average documentary film goes toward rights clearances.
I heard that many of those clearances are for “underlying” rights to third-party materials appearing in the background or reproduced within reproduced footage. I heard that these are often things like incidental images, video or sound; or corporate logos or facades of buildings that happen to be caught on film.
I heard that there is basically no “fair use” space carved out for visual and aural media.
I heard that this all but paralyzes our ability as a culture to fully examine ourselves in terms of the media that surround us.
I heard that the various alternative copyright movements are not necessarily all pulling in the same direction.
I heard that there is an “inter-operability” problem between alternative licensing schemes — that, for instance, Wikipedia’s GNU Free Documentation License is not inter-operable with any Creative Commons licenses.
I heard that since the mass market content industries have such tremendous influence on policy, that a significant extension of existing copyright laws (in the United States, at least) is likely in the near future.
I heard one person go so far as to call this a “totalitarian” intellectual property regime — a police state for content.
I heard that one possible benefit of this extension would be a general improvement of internet content distribution, and possibly greater freedom for creators to independently sell their work since they would have greater control over the flow of digital copies and be less reliant on infrastructure that today only big companies can provide.
I heard that another possible benefit of such control would be price discrimination — i.e. a graduated pricing scale for content varying according to the means of individual consumers, which could result in fairer prices. Basically, a graduated cultural consumption tax imposed by media conglomerates
I heard, however, that such a system would be possible only through a substantial invasion of users’ privacy: tracking users’ consumption patterns in other markets (right down to their local grocery store), pinpointing of users’ geographical location and analysis of their socioeconomic status.
I heard that this degree of control could be achieved only through persistent surveillance of the flow of content through codes and controls embedded in files, software and hardware.
I heard that such a wholesale compromise on privacy is all but inevitable — is in fact already happening.
I heard that in an “information economy,” user data is a major asset of companies — an asset that, like financial or physical property assets, can be liquidated, traded or sold to other companies in the event of bankruptcy, merger or acquisition.
I heard that within such an over-extended (and personally intrusive) copyright system, there would still exist the possibility of less restrictive alternatives — e.g. a peer-to-peer content cooperative where, for a single low fee, one can exchange and consume content without restriction; money is then distributed to content creators in proportion to the demand for and use of their content.
I heard that such an alternative could theoretically be implemented on the state level, with every citizen paying a single low tax (less than $10 per year) giving them unfettered access to all published media, and easily maintaining the profit margins of media industries.
I heard that, while such a scheme is highly unlikely to be implemented in the United States, a similar proposal is in early stages of debate in the French parliament.
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And I heard a lot about peer-to-peer…
I heard that p2p is not just a way to exchange files or information, it is a paradigm shift that is totally changing the way societies communicate, trade, and build.
I heard that between 1840 and 1850 the first newspapers appeared in America that could be said to have mass circulation. I heard that as a result — in the space of that single decade — the cost of starting a print daily rose approximately %250.
I heard that modern democracies have basically always existed within a mass media system, a system that goes hand in hand with a centralized, mass-market capital structure.
I heard that we are now moving into a radically decentralized capital structure based on social modes of production in a peer-to-peer information commons, in what is essentially a new chapter for democratic societies.
I heard that the public sphere will never be the same again.
I heard that emerging practices of “remix culture” are in an apprentice stage focused on popular entertainment, but will soon begin manifesting in higher stakes arenas (as suggested by politically charged works like “The French Democracy” or this latest Black Lantern video about the Stanley Williams execution in California).
I heard that in a networked information commons the potential for political critique, free inquiry, and citizen action will be greatly increased.
I heard that whether we will live up to our potential is far from clear.
I heard that there is a battle over pipes, the outcome of which could have huge consequences for the health and wealth of p2p.
I heard that since the telecomm monopolies have such tremendous influence on policy, a radical deregulation of physical network infrastructure is likely in the near future.
I heard that this will entrench those monopolies, shifting the balance of the internet to consumption rather than production.
I heard this is because pre-p2p business models see one-way distribution with maximum control over individual copies, downloads and streams as the most profitable way to move content.
I heard also that policing works most effectively through top-down control over broadband.
I heard that the Chinese can attest to this.
I heard that what we need is an open spectrum commons, where connections to the network are as distributed, decentralized, and collaboratively load-sharing as the network itself.
I heard that there is nothing sacred about a business model — that it is totally dependent on capital structures, which are constantly changing throughout history.
I heard that history is shifting in a big way.
I heard it is shifting to p2p.
I heard this is the most powerful mechanism for distributing material and intellectual wealth the world has ever seen.
I heard, however, that old business models will be radically clung to, as though they are sacred.
I heard that this will be painful.

more grist for the “pipes” debate

A couple of interesting items:
Larry Lessig wrote an excellent post last week debunking certain myths circulating the “to regulate or not to regulate” debate in Washington, namely that introducing “net neutrality” provisions in the new Telecom bill would impose unprecedented “common carriage” regulation on network infrastructure. Of course, the infrastructure was regulated before — when the net was accessed primarily through phone lines. Lessig asks: if an unregulated market is so good for the consumer, then why is broadband service in this country so slow and so expensive?
Also worth noting is a rough sketch from internet entrepreneur Mark Cuban of the idea of “tiered” network service. This would entail prioritizing certain uses of bandwidth. For example, your grandma’s web-delivered medical diagnostics would be prioritized over the teenager downloading music videos next door (if, that is, someone shells out for the priority service). This envisions for the consumer end what cable and telephone execs have dreamed of on the client end — i.e. charging certain web services more for faster page loads and speedier content delivery. Seems to me that either scenario would make the U.S. internet more like the U.S. healthcare system: abysmal except for those with cash.

end of cyberspace

The End of Cyberspace is a brand-new blog by Alex Soojung-Kim Pang, former academic editor and print-to-digital overseer at Encyclopedia Britannica, and currently a research director at the Institute for the Future (no relation). Pang has been toying with this idea of the end of cyberspace for several years now, but just last week he set up this blog as “a public research notebook” where he can begin working through things more systematically. To what precise end, I’m not certain.
The end of cyberspace refers to the the blurring, or outright erasure, of the line between the virtual and the actual world. With the proliferation of mobile devices that are always online, along with increasingly sophisticated social software and “Web 2.0” applications, we are moving steadily away from a conception of the virtual — of cyberspace — as a place one accesses exclusively through a computer console. Pang explains:

Our experience of interacting with digital information is changing. We’re moving to a world in which we (or objects acting on our behalf) are online all the time, everywhere.
Designers and computer scientists are also trying hard to create a new generation of devices and interfaces that don’t monopolize our attention, but ride on the edges of our awareness. We’ll no longer have to choose between cyberspace and the world; we’ll constantly access the first while being fully part of the second.
Because of this, the idea of cyberspace as separate from the real world will collapse.

If the future of the book, defined broadly, is about the book in the context of the network, then certainly we must examine how the network exists in relation to the world, and on what terms we engage with it. I’m not sure cyberspace has ever really been a home for the book, but it has, in a very short time, totally altered the way we read. Now, gradually, we return to the world. But changed. This could get interesting.

.tv

People have been talking about internet television for a while now. But Google and Yahoo’s unveiling of their new video search and subscription services last week at the Consumer Electronics Show in Las Vegas seemed to make it real.
Sifting through the predictions and prophecies that subsequently poured forth, I stumbled on something sort of interesting — a small concrete discovery that helped put some of this in perspective. Over the weekend, Slate Magazine quietly announced its partnership with “meaningoflife.tv,” a web-based interview series hosted by Robert Wright, author of Nonzero and The Moral Animal, dealing with big questions at the perilous intersection of science and religion.
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Launched last fall (presumably in response to the intelligent design fracas), meaningoflife.tv is a web page featuring a playlist of video interviews with an intriguing roster of “cosmic thinkers” — philosophers, scientists and religious types — on such topics as “Direction in evolution,” “Limits in science,” and “The Godhead.”
This is just one of several experiments in which Slate is fiddling with its text-to-media ratio. Today’s Pictures, a collaboration with Magnum Photos, presents a daily gallery of images and audio-photo essays, recalling both the heyday of long-form photojournalism and a possible future of hybrid documentary forms. One problem is that it’s not terribly easy to find these projects on Slate’s site. The Magnum page has an ad tucked discretely on the sidebar, but meaningoflife.tv seems to have disappeared from the front page after a brief splash this weekend. For a born-digital publication that has always thought of itself in terms of the web, Slate still suffers from a pretty appalling design, with its small headline area capping a more or less undifferentiated stream of headlines and teasers.
Still, I’m intrigued by these collaborations, especially in light of the forecast TV-net convergence. While internet TV seems to promise fragmentation, these projects provide a comforting dose of coherence — a strong editorial hand and a conscious effort to grapple with big ideas and issues, like the reassuringly nutritious programming of PBS or the BBC. It’s interesting to see text-based publications moving now into the realm of television. As Tivo, on demand, and now, the internet atomize TV beyond recognition, perhaps magazines and newspapers will fill part of the void left by channels.
Limited as it may now seem, traditional broadcast TV can provide us with valuable cultural touchstones, common frames of reference that help us speak a common language about our culture. That’s one thing I worry we’ll lose as the net blows broadcast media apart. Then again, even in the age of five gazillion cable channels, we still have our water-cooler shows, our mega-hits, our television “events.” And we’ll probably have them on the internet too, even when “by appointment” television is long gone. We’ll just have more choice regarding where, when and how we get at them. Perhaps the difference is that in an age of fragmentation, we view these touchstone programs with a mildly ironic awareness of their mainstream status, through the multiple lenses of our more idiosyncratic and infinitely gratified niche affiliations. They are islands of commonality in seas of specialization. And maybe that makes them all the more refreshing. Shows like “24,” “American Idol,” or a Ken Burns documentary, or major sporting events like the World Cup or the Olympics that draw us like prairie dogs out of our niches. Coming up for air from deep submersion in our self-tailored, optional worlds.

wikipedia, lifelines, and the packaging of authority

03comm500.364.jpg In a nice comment in yesterday’s Times, “The Nitpicking of the Masses vs. the Authority of the Experts,” George Johnson revisits last month’s Seigenthaler smear episode and Nature magazine Wikipedia-Britannica comparison, and decides to place his long term bets on the open-source encyclopedia:

It seems natural that over time, thousands, then millions of inexpert Wikipedians – even with an occasional saboteur in their midst – can produce a better product than a far smaller number of isolated experts ever could.

Reading it, a strange analogy popped into my mind: “Who Wants to Be a Millionaire.” Yes, the game show. What does it have to do with encyclopedias, the internet and the re-mapping of intellectual authority? I’ll try to explain. “Who Wants to Be a Millionaire” is a simple quiz show, very straightforward, like “Jeopardy” or “The $64,000 Question.” A single contestant answers a series of multiple choice questions, and with each question the money stakes rise toward a million-dollar jackpot. The higher the stakes the harder the questions (and some seriously overdone lighting and music is added for maximum stress). There is a recurring moment in the game when the contestant’s knowledge fails and they have the option of using one of three “lifelines” that have been alloted to them for the show.
The first lifeline (and these can be used in any order) is the 50:50, which simply reduces the number of possible answers from four to two, thereby doubling your chances of selecting the correct one — a simple jiggering of probablities. wwtbam002.jpg The other two are more interesting. The second lifeline is a telephone call to a friend or relative at home who is given 30 seconds to come up with the answer to the stumper question. This is a more interesting kind of a probability, since it involves a personal relationship. It deals with who you trust, who you feel you can rely on. Last, and my favorite, is the “ask the audience” lifeline, in which the crowd in the studio is surveyed and hopefully musters a clear majority behind one of the four answers. Here, the probability issue gets even more intriguing. Your potential fortune is riding on the knowledge of a room full of strangers.
In most respects, “Who Wants to Be a Millionaire” is just another riff on the classic quiz show genre, but the lifeline option pegs it in time, providing a clue about its place in cultural history. The perceptive game show anthropologist would surely recognize that the lifeline is all about the network. It’s what gives “Millionaire” away as a show from around the time of the tech bubble in the late 90s — manifestly a network-era program. Had it been produced in the 50s, the lifeline option would have been more along the lines of “ask the professor!” Lights rise on a glass booth containing a mustached man in a tweed jacket sucking on a pipe. Our cliché of authority. But “Millionaire” turns not to the tweedy professor in the glass booth (substitute ivory tower) but rather to the swarming mound of ants in the crowd.
And that’s precisely what we do when we consult Wikipedia. It isn’t an authoritative source in the professor-in-the-booth sense. It’s more lifeline number 3 — hive mind, emergent intelligence, smart mobs, there is no shortage of colorful buzzwords to describe it. We’ve always had lifeline number 2. It’s who you know. The friend or relative on the other end of the phone line. Or think of the whispered exchange between students in the college library reading room, or late-night study in the dorm. Suddenly you need a quick answer, an informal gloss on a subject. You turn to your friend across the table, or sprawled on the couch eating Twizzlers: When was the Glorious Revolution again? Remind me, what’s the Uncertainty Principle?
With Wikipedia, this friend factor is multiplied by an order of millions — the live studio audience of the web. This is the lifeline number 3, or network, model of knowledge. Individual transactions may be less authoritative, pound for pound, paragraph for paragraph, than individual transactions with the professors. But as an overall system to get you through a bit of reading, iron out a wrinkle in a conversation, or patch over a minor factual uncertainty, it works quite well. And being free and informal it’s what we’re more inclined to turn to first, much more about the process of inquiry than the polished result. As Danah Boyd puts it in an excellently measured defense of Wikipedia, it “should be the first source of information, not the last. It should be a site for information exploration, not the definitive source of facts.” Wikipedia advocates and critics alike ought to acknowledge this distinction.
wikipedia.png So, having acknowledged it, can we then broker a truce between Wikipedia and Britannica? Can we just relax and have the best of both worlds? I’d like that, but in the long run it seems that only one can win, and if I were a betting man, I’d have to bet with Johnson. Britannica is bound for obsolescence. A couple of generations hence (or less), who will want it? How will it keep up with this larger, far more dynamic competitor that is already of roughly equal in quality in certain crucial areas?
Just as the printing press eventually drove the monastic scriptoria out of business, Wikipedia’s free market of knowledge, with all its abuses and irregularities, its palaces and slums, will outperform Britannica’s centralized command economy, with its neat, cookie-cutter housing slabs, its fair, dependable, but ultimately less dynamic, system. But, to stretch the economic metaphor just a little further before it breaks, it’s doubtful that the free market model will remain unregulated for long. At present, the world is beginning to take notice of Wikipedia. A growing number are championing it, but for most, it is more a grudging acknowledgment, a recognition that, for better of for worse, what’s going on with Wikipedia is significant and shouldn’t be ignored.
Eventually we’ll pass from the current phase into widespread adoption. We’ll realize that Wikipedia, being an open-source work, can be repackaged in any conceivable way, for profit even, with no legal strings attached (it already has been on sites like about.com and thousands — probably millions — of spam and link farms). As Lisa intimated in a recent post, Wikipedia will eventually come in many flavors. There will be commercial editions, vetted academic editions, handicap-accessible editions. Darwinist editions, creationist editions. Google, Yahoo and Amazon editions. Or, in the ultimate irony, Britannica editions! (If you can’t beat ’em…)
All the while, the original Wikipedia site will carry on as the sprawling community garden that it is. The place where a dedicated minority take up their clippers and spades and tend the plots. Where material is cultivated for packaging. Right now Wikipedia serves best as an informal lifeline, but soon enough, people will begin to demand something more “authoritative,” and so more will join in the effort to improve it. Some will even make fortunes repackaging it in clever ways for which people or institutions are willing to pay. In time, we’ll likely all come to view Wikipedia, or its various spin-offs, as a resource every bit as authoritative as Britannica. But when this happens, it will no longer be Wikipedia.
Authority, after all, is a double-edged sword, essential in the pursuit of truth, but dangerous when it demands that we stop asking questions. What I find so thrilling about the Wikipedia enterprise is that it is so process-oriented, that its work is never done. The minute you stop questioning it, stop striving to improve it, it becomes a museum piece that tells the dangerous lie of authority. Even those of use who do not take part in the editorial gardening, who rely on it solely as lifeline number 3, we feel the crowd rise up to answer our query, we take the knowledge it gives us, but not (unless we are lazy) without a grain of salt. The work is never done. Crowds can be wrong. But we were not asking for all doubts to be resolved, we wanted simply to keep moving, to keep working. Sometimes authority is just a matter of packaging, and the packaging bonanza will soon commence. But I hope we don’t lose the original Wikipedia — the rowdy community garden, lifeline number 3. A place that keeps you on your toes — that resists tidy packages.

craigslist new orleans – web 2.0 in action

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You can find just about anything on craigslist. Bikes, mattresses, futons, stereos, landscapers, moving vans, graphic designers, jobs. You can even find missing persons, or a safe haven thousands of miles from what was once your home. How a public classifieds section transformed itself overnight into a dynamic networked survival book – a central node in the effort to locate the missing and provide shelter to the uprooted – captures the significance of what has happened over the past two weeks in Katrina’s wake. The web has been pushed to its full potential, capturing both the enormity of the disaster (in a way that the professional media, working alone, would have been unable to), and the details – the individual lives, the specific intersections of streets – that got swept up in the flood. This give-and-take between global and “hyperlocal” is what Web 2.0 is all about. Danah Boyd recently described this as “glocalization” – “a dance between the individual and the collective”:

In business, glocalization usually refers to a sort of internationalization where a global product is adapted to fit the local norms of a particular region. Yet, in the social sciences, the term is often used to describe an active process where there’s an ongoing negotiation between the local and the global (not simply a directed settling point). In other words, there is a global influence that is altered by local culture and re-inserted into the global in a constant cycle. Think of it as a complex tango with information constantly flowing between the global and the local, altered at each junction.

The diverse, simultaneous efforts on the web to bear witness and bring relief to the ravaged Gulf Coast – a Knight Ridder newspaper running hyperlocal blogs out of a hurricane bunker (nola.com); a frantic text message sent from a phone in a rapidly flooding attic to relatives in Idaho who, in turn, post precise coordinates for rescue on a missing persons forum (anecdote from Craig Newmark of craigslist); an apartment rental registry turned into a disaster relief housing index; images from consumer digital cameras leading the network news; scipionus.com, the interactive map wiki where users can post specific, geographically situated information about missing persons and flood levels – that is the dance. The case of the scrappy craigslist, or rather its users, rising to the occasion is particularly moving.

convergence sighting: the multi-channel tv screen

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Several new “interactive television” services are soon to arrive that offer “mosaic” views of multiple channels, drawing TV ever nearer to full adoption of the browser, windows, and aggregator paradigms of the web (more in WSJ). It seems that once television is sufficiently like the web, it will simply be the web, or one province thereof.

the web is like high school

Social networking software is breeding a new paradigm in web publishing. The exponential growth potential of group forming networks is shifting the way we assign value to websites. In paper entitled “That Sneaky Exponential–Beyond Metcalfe’s Law to the Power of Community Building” Dr. David P. Reed, a computer scientist, and discoverer of “Reed’s Law,” a scaling law for group-forming architectures, says: “What’s important in a network changes as the network scale shifts. In a network dominated by linear connectivity value growth, “content is king.” That is, in such networks, there is a small number of sources (publishers or makers) of content that every user selects from. The sources compete for users based on the value of their content (published stories, published images, standardized consumer goods). Where Metcalfe’s Law dominates, transactions become central. The stuff that is traded in transactions (be it email or voice mail, money, securities, contracted services, or whatnot) are king. And where the GFN law dominates, the central role is filled by jointly constructed value (such as specialized newsgroups, joint responses to RFPs, gossip, etc.).”
Reed makes a distinction between linear connectivity value growth (where content is king) and GFNs (group forming networks, like the internet) where value (and presumably content) is jointly constructed and grows as the network grows. Wikipedia is a good example, the larger the network of users and contributors the better the content will be (because you draw on a wider knowledge base) and the more valuable the network itself will be (since it has created a large number of potential connections). He also says that the value/cost of services or content grows more slowly than the value of the network. Therefore, content is no longer king in terms of return on investment.
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Does this mean that the web is becoming more like high school, a place where relative value is assigned based on how many people like you? And where popularity is not always a sign of spectacular “content.” You don’t need to be smart, hard-working, honest, nice, or interesting to be the high-school “it” girl (or boy). In some cases you don’t even have to be attractive or rich, you just have to be sought-after. In other words, to be popular you have to be popular. That’s it.
SO…if vigorously networked sites are becoming more valuable, are we going to see a substantial shift in web building strategies and goals–from making robust content to making robust cliques? Dr. Reed would probably answer in the affirmative. His recipe for internet success: “whoever forms the biggest, most robust communities will win.”