Category Archives: ebooks

a network of books

This is the “cover” (it’s an email mag) of the latest issue of artkrush. Part of a 2004 installation by Moroccan artist Mounir Fatmi called “The Connections.”

Connections is the outcome of a reflection which began in the early Nineties, at the time of the war in the Gulf…. At that time, the operations Desert Storm and Desert Fox, preceding the last operation which could be named “Desert, full stop”, established the era of a media oriented war, therefore a war of image, on the very spot of the Revelation, that of the three sacred books, a historic place dedicated to communication. They clearly showed the lack of means of communication and even the lack of communication power of the Arab countries as well as the resurgent fear of technology.
In our calendar, that of Hegira, we are today in 1420, eternally nomads. Our roots are clearly set in the future, as the Arab poet Adonis wrote it. For me, it is an attempt to enter this desert, this collective memory, to remove sand from objects which may lose their identity through the changing of material but will still keep their memory.

A recent comment from Adam Greenfield, author of the just-published “Everyware: The Dawning Age of Ubiquitous Computing,” seems apropos:

I’ve become all but unable to think of the objects around me except in terms of Actor-Network theory, as sort of depositions or instantiations of a great deal of matter, energy and information moving through the world. And of course, a book is nothing but a snapshot in that regard; you have to do a lot of extra work if you want to prise out and examine the flows it is a part of, or even those it has set up.

defining the networked book: a few thoughts and a list

The networked book, as an idea and as a term, has gained currency of late. A few weeks ago, Farrar Straus and Giroux launched Pulse , an adventurous marketing experiment in which they are syndicating the complete text of a new nonfiction title in blog, RSS and email. Their web developers called it, quite independently it seems, a networked book. Next week (drum roll), the institute will launch McKenzie Wark’s “GAM3R 7H30RY,” an online version of a book in progress designed to generate a critical networked discussion about video games. And, of course, the July release of Sophie is fast approaching, so soon we’ll all be making networked books.

The institue will launch McKenzie Wark’s GAM3R 7H30RY Version 1.1 on Monday, May 15

The discussion following Pulse highlighted some interesting issues and made us think hard about precisely what it is we mean by “networked book.” Last spring, Kim White (who was the first to posit the idea of networked books) wrote a paper for the Computers and Writing Online conference that developed the idea a little further, based on our experience with the Gates Memory Project, where we tried to create a collaborative networked document of Christo and Jeanne-Claude’s Gates using popular social software tools like Flickr and del.icio.us. Kim later adapted parts of this paper as a first stab at a Wikipedia article. This was a good start.
We thought it might be useful, however, in light of recent discussion and upcoming ventures, to try to focus the definition a little bit more — to create some useful boundaries for thinking this through while holding on to some of the ambiguity. After a quick back-and-forth, we came up with the following capsule definition: “a networked book is an open book designed to be written, edited and read in a networked environment.”
Ok. Hardly Samuel Johnson, I know, but it at least begins to lay down some basic criteria. Open. Designed for the network. Still vague, but moving in a good direction. Yet already I feel like adding to the list of verbs “annotated” — taking notes inside a text is something we take for granted in print but is still quite rare in electronic documents. A networked book should allow for some kind of reader feedback within its structure. I would also add “compiled,” or “assembled,” to account for books composed of various remote parts — either freestanding assets on distant databases, or sections of text and media “transcluded” from other documents. And what about readers having conversations inside the book, or across books? Is that covered by “read in a networked environment”? — the book in a peer-to-peer ecology? Also, I’d want to add that a networked book is not a static object but something that evolves over time. Not an intersection of atoms, but an intersection of intentions. All right, so this is a little complicated.
It’s also possible that defining the networked book as a new species within the genus “book” sows the seeds of its own eventual obsolescence, bound, as we may well be, toward a post-book future. But that strikes me as too deterministic. As Dan rightly observed in his recent post on learning to read Wikipedia, the history of media (or anything for that matter) is rarely a direct line of succession — of this replacing that, and so on. As with the evolution of biological life, things tend to mutate and split into parallel trajectories. The book as the principal mode of discourse and cultural ideal of intellectual achievement may indeed be headed for gradual decline, but we believe the network has the potential to keep it in play far longer than the techno-determinists might think.
But enough with the theory and on to the practice. To further this discussion, I’ve compiled a quick-and-dirty list of projects currently out in the wild that seem to be reasonable candidates for networked bookdom. The list is intentionally small and ridden with gaps, the point being not to create a comprehensive catalogue, but to get a conversation going and collect other examples (submitted by you) of networked books, real or imaginary.

* * * * *

Everyone here at the institute agrees that Wikipedia is a networked book par excellence. A vast, interwoven compendium of popular knowledge, never fixed, always changing, recording within its bounds each and every stage of its growth and all the discussions of its collaborative producers. Linked outward to the web in millions of directions and highly visible on all the popular search indexes, Wikipedia is a city-like book, or a vast network of shanties. If you consider all its various iterations in 229 different languages it resembles more a pan-global tradition, or something approaching a real-life Hitchhiker’s Guide to the Galaxy. And it is only five years in the making.
But already we begin to run into problems. Though we are all comfortable with the idea of Wikipedia as a networked book, there is significant discord when it comes to Flickr, MySpace, Live Journal, YouTube and practically every other social software, media-sharing community. Why? Is it simply a bias in favor of the textual? Or because Wikipedia – the free encyclopedia — is more closely identified with an existing genre of book? Is it because Wikipedia seems to have an over-arching vision (free, anyone can edit it, neutral point of view etc.) and something approaching a coherent editorial sensibility (albeit an aggregate one), whereas the other sites just mentioned are simply repositories, ultimately shapeless and filled with come what may? This raises yet more questions. Does a networked book require an editor? A vision? A direction? Coherence? And what about the blogosphere? Or the world wide web itself? Tim O’Reilly recently called the www one enormous ebook, with Google and Yahoo as the infinitely mutable tables of contents.
Ok. So already we’ve opened a pretty big can of worms (Wikipedia tends to have that effect). But before delving further (and hopefully we can really get this going in the comments), I’ll briefly list just a few more experiments.
>>> Code v.2 by Larry Lessig
From the site:

“Lawrence Lessig first published Code and Other Laws of Cyberspace in 1999. After five years in print and five years of changes in law, technology, and the context in which they reside, Code needs an update. But rather than do this alone, Professor Lessig is using this wiki to open the editing process to all, to draw upon the creativity and knowledge of the community. This is an online, collaborative book update; a first of its kind.
“Once the project nears completion, Professor Lessig will take the contents of this wiki and ready it for publication.”

Recently discussed here, there is the new book by Yochai Benkler, another intellectual property heavyweight:
>>> The Wealth of Networks
Yale University Press has set up a wiki for readers to write collective summaries and commentaries on the book. PDFs of each chapter are available for free. The verdict? A networked book, but not a well executed one. By keeping the wiki and the text separate, the publisher has placed unnecessary obstacles in the reader’s path and diminished the book’s chances of success as an organic online entity.
>>> Our very own GAM3R 7H30RY
On Monday, the institute will launch its most ambitious networked book experiment to date, putting an entire draft of McKenzie Wark’s new book online in a compelling interface designed to gather reader feedback. The book will be matched by a series of free-fire discussion zones, and readers will have the option of syndicating the book over a period of nine weeks.
>>> The afore-mentioned Pulse by Robert Frenay.
Again, definitely a networked book, but frustratingly so. In print, the book is nearly 600 pages long, yet they’ve chosen to serialize it a couple pages at a time. It will take readers until November to make their way through the book in this fashion — clearly not at all the way Frenay crafted it to be read. Plus, some dubious linking made not by the author but by a hired “linkologist” only serves to underscore the superficiality of the effort. A bold experiment in viral marketing, but judging by the near absence of reader activity on the site, not a very contagious one. The lesson I would draw is that a networked book ought to be networked for its own sake, not to bolster a print commodity (though these ends are not necessarily incompatible).
>>> The Quicksilver Wiki (formerly the Metaweb)
A community site devoted to collectively annotating and supplementing Neal Stephenson’s novel “Quicksilver.” Currently at work on over 1,000 articles. The actual novel does not appear to be available on-site.
>>> Finnegans Wiki
A complete version of James Joyce’s demanding masterpiece, the entire text placed in a wiki for reader annotation.
>>> There’s a host of other literary portals, many dating back to the early days of the web: Decameron Web, the William Blake Archive, the Walt Whitman Archive, the Rossetti Archive, and countless others (fill in this list and tell us what you think).
Lastly, here’s a list of book blogs — not blogs about books in general, but blogs devoted to the writing and/or discussion of a particular book, by that book’s author. These may not be networked books in themselves, but they merit study as a new mode of writing within the network. The interesting thing is that these sites are designed to gather material, generate discussion, and build a community of readers around an eventual book. But in so doing, they gently undermine the conventional notion of the book as a crystallized object and begin to reinvent it as an ongoing process: an evolving artifact at the center of a conversation.
Here are some I’ve come across (please supplement). Interestingly, three of these are by current or former editors of Wired. At this point, they tend to be about techie subjects:
>>> An exception is Without Gods: Toward a History of Disbelief by Mitchell Stephens (another institute project).

“The blog I am writing here, with the connivance of The Institute for the Future of the Book, is an experiment. Our thought is that my book on the history of atheism (eventually to be published by Carroll and Graf) will benefit from an online discussion as the book is being written. Our hope is that the conversation will be joined: ideas challenged, facts corrected, queries answered; that lively and intelligent discussion will ensue. And we have an additional thought: that the web might realize some smidgen of benefit through the airing of this process.”

>>> Searchblog
John Battelle’s daily thoughts on the business and technology of web search, originally set up as a research tool for his now-published book on Google, The Search.
>>> The Long Tail
Similar concept, “a public diary on the way to a book” chronicling “the shift from mass markets to millions of niches.” By current Wired editor-in-chief Chris Anderson.
>>> Darknet
JD Lasica’s blog on his book about Hollywood’s war against amateur digital filmmakers.
>>> The Technium
Former Wired editor Kevin Kelly is working through ideas for a book:

“As I write I will post here. The purpose of this site is to turn my posts into a conversation. I will be uploading my half-thoughts, notes, self-arguments, early drafts and responses to others’ postings as a way for me to figure out what I actually think.”

>>> End of Cyberspace by Alex Soojung-Kim Pang
Pang has some interesting thoughts on blogs as research tools:

“This begins to move you to a model of scholarly performance in which the value resides not exclusively in the finished, published work, but is distributed across a number of usually non-competitive media. If I ever do publish a book on the end of cyberspace, I seriously doubt that anyone who’s encountered the blog will think, “Well, I can read the notes, I don’t need to read the book.” The final product is more like the last chapter of a mystery. You want to know how it comes out.
“It could ultimately point to a somewhat different model for both doing and evaluating scholarship: one that depends a little less on peer-reviewed papers and monographs, and more upon your ability to develop and maintain a piece of intellectual territory, and attract others to it– to build an interested, thoughtful audience.”

* * * * *

This turned out much longer than I’d intended, and yet there’s a lot left to discuss. One question worth mulling over is whether the networked book is really a new idea at all. Don’t all books exist over time within social networks, “linked” to countless other texts? What about the Talmud, the Jewish compendium of law and exigesis where core texts are surrounded on the page by layers of commentary? Is this a networked book? Or could something as prosaic as a phone book chained to a phone booth be considered a networked book?
In our discussions, we have focused overwhelmingly on electronic books within digital networks because we are convinced that this is a major direction in which the book is (or should be) heading. But this is not to imply that the networked book is born in a vacuum. Naturally, it exists in a continuum. And just as our concept of the analog was not fully formed until we had the digital to hold it up against, perhaps our idea of the book contains some as yet undiscovered dimensions that will be revealed by investigating the networked book.

the networked book: an increasingly contagious idea

Farrar, Straus and Giroux have ventured into waters pretty much uncharted by a big commercial publisher, putting the entire text of one of their latest titles online in a form designed to be read inside a browser. “Pulse,” a sweeping, multi-disciplinary survey by Robert Frenay of “the new biology” — “the coming age of systems and machines inspired by living things” — is now available to readers serially via blog, RSS or email: two installments per day and once per day on weekends.
Naturally, our ears pricked up when we heard they were calling the thing a “networked book” — a concept we’ve been developing for the past year and a half, starting with Kim White’s original post here on “networked book/book as network.” Apparently, the site’s producer, Antony Van Couvering, had never come across if:book and our mad theories before another blogger drew the connection following Pulse’s launch last week. So this would seem to be a case of happy synergy. Let a hundred networked books bloom.
The site is nicely done, employing most of the standard blogger’s toolkit to wire the book into the online discourse: comments, outbound links (embedded by an official “linkologist”), tie-ins to social bookmarking sites, a linkroll to relevant blog carnivals etc. There are also a number of useful tools for exploring the book on-site: a tag cloud, a five-star rating system for individual entries, a full-text concordance, and various ways to filter posts by topic and popularity.
My one major criticism of the Pulse site is that the site is perhaps a little over-accessorized, the design informed less by the book’s inherent structure and themes than by a general enthusiasm for Web 2.0 tools. Pulse clearly was not written for serialization and does not always break down well into self-contained units, so is a blog the ideal reading environment or just the reading environment most readily at hand? Does the abundance of tools perhaps overcrowd the text and intimidate the reader? There has been very little reader commenting or rating activity so far.
But this could all be interpreted as a clever gambit: perhaps FSG is embracing the web with a good faith experiment in sharing and openness, and at the same time relying on the web’s present limitations as a reading interface (and the dribbling pace of syndication — they’ll be rolling this out until November 6) to ultimately drive readers back to the familiar print commodity. We’ll see if it works. In any event, this is an encouraging sign that publishers are beginning to broaden their horizons — light years ahead of what Harper Collins half-heartedly attempted a few months back with one of its more beleaguered titles.
I also applaud FSG for undertaking an experiment like this at a time when the most aggressive movements into online publishing have issued not from publishers but from the likes of Google and Amazon. No doubt, Googlezon’s encroachment into electronic publishing had something to do with FSG’s decision to go ahead with Pulse. Van Couvering urges publishers to take matters into their own hands and start making networked books:

Why get listed in a secondary index when you can be indexed in the primary search results page? Google has been pressuring publishers to make their books available through the Google Books program, arguing (basically) that they’ll get more play if people can search them. Fine, except Google may be getting the play. If you’re producing the content, better do it yourself (before someone else does it).

I hope tht Pulse is not just the lone canary in the coal mine but the first of many such exploratory projects.
Here’s something even more interesting. In a note to readers, Frenay talks about what he’d eventually like to do: make an “open source” version of the book online (incidentally, Yochai Benkler has just done something sort of along these lines with his new book, “The Wealth of Networks” — more on that soon):

At some point I’d like to experiment with putting the full text of Pulse online in a form that anyone can link into and modify, possibly with parallel texts or even by changing or adding to the wording of mine. I like the idea of collaborative texts. I also feel there’s value in the structure and insight that a single, deeply committed author can bring to a subject. So what I want to do is offer my text as an anchor for something that then grows to become its own unique creature. I like to imagine Pulse not just as the book I’ve worked so hard to write, but as a dynamic text that can continue expanding and updating in all directions, to encompass every aspect of this subject (which is also growing so rapidly).

This would come much closer to the networked book as we at the institute have imagined it: a book that evolves over time. It also chimes with Frenay’s theme of modeling technology after nature, repurposing the book as its own intellectual ecosystem. By contrast, the current serialized web version of Pulse is still very much a pre-network kind of book, its structure and substance frozen and non-negotiable; more an experiment in viral marketing than a genuine rethinking of the book model. Whether the open source phase of Pulse ever happens, we have yet to see.
But taking the book for a spin in cyberspace — attracting readers, generating buzz, injecting it into the conversation — is not at all a bad idea, especially in these transitional times when we are continually shifting back and forth between on and offline reading. This is not unlike what we are attempting to do with McKenzie Wark’s “Gamer Theory,” the latest draft of which we are publishing online next month. The web edition of Gamer Theory is designed to gather feedback and to record the conversations of readers, all of which could potentially influence and alter subsequent drafts. Like Pulse, Gamer Theory will eventually be a shelf-based book, but with our experiment we hope to make this networked draft a major stage in its growth, and to suggest what might lie ahead when the networked element is no longer just a version or a stage, but the book itself.

the social life of books

One of the most exciting things about Sophie, the open-source software the institute is currently developing, is that it will enable readers and writers to have conversations inside of books — both live chats and asynchronous exchanges through comments and social annotation. I touched on this idea of books as social software in my most recent “The Book is Reading You” post, and we’re exploring it right now through our networked book experiments with authors Mitch Stephens, and soon, McKenzie Wark, both of whom are writing books and opening up the process (with a little help from us) to readers. It’s a big part of our thinking here at the institute.
Catching up with some backlogged blog reading, I came across a little something from David Weinberger that suggests he shares our enthusiasm:

I can’t wait until we’re all reading on e-books. Because they’ll be networked, reading will become social. Book clubs will be continuous, global, ubiquitous, and as diverse as the Web.
And just think of being an author who gets to see which sections readers are underlining and scribbling next to. Just think of being an author given permission to reply.
I can’t wait.

Of course, ebooks as currently envisioned by Google and Amazon, bolted into restrictive IP enclosures, won’t allow for this kind of exchange. That’s why we need to be thinking hard right now about an alternative electronic publishing system. It may seem premature to say this — now, when electronic books are a marginal form — but before we know it, these companies will be the main purveyors of all media, including books, and we’ll wonder what the hell happened.

academic publishing as “gift culture”

John Holbo has an excellent piece up on the Valve that very convincingly argues the need to reinvent scholarly publishing as a digital, networked system. John will be attending a meeting we’ve organized in April to discuss the possible formation of an electronic press — read his post and you’ll see why we’ve invited him.
It was particularly encouraging, in light of recent discussion here, to see John clearly grasp the need for academics to step up to the plate and take into their own hands the development of scholarly resources on the web — now more than ever, as Google, Amazon are moving more aggressively to define how we find and read documents online:

…it seems to me the way for academic publishing to distinguish itself as an excellent form – in the age of google – is by becoming a bastion of ‘free culture’ in a way that google book won’t. We live in a world of Amazon ‘search inside’, but also of copyright extension and, in general, excessive I.P. enclosures. The groves of academe are well suited to be exemplary Creative Commons. But there is no guarantee they will be. So we should work for that.

googlezon and the publishing industry: a defining moment for books?

Yesterday Roger Sperberg made a thoughtful comment on my latest Google Books post in which he articulated (more precisely than I was able to do) the causes and potential consequences of the publisher’s quest for control. I’m working through these ideas with the thought of possibly writing an article, so I’m reposting my response (with a few additions) here. Would appreciate any feedback…
What’s interesting is how the Google/Amazon move into online books recapitulates the first flurry of ebook speculation in the mid-to-late 90s. At that time, the discussion was all about ebook reading devices, but then as now, the publish industry’s pursuit of legal and techological control of digital books seemed to bring with it a corresponding struggle for control over the definition of digital books — i.e. what is the book going to become in the digital age? The word “ebook” — generally understood as a digital version of a print book — is itself part of this legacy of trying to stablize the definition of books amid massively destablizing change. Of course the problem with this is that it throws up all sorts of walls — literal and conceptual — that close off avenues of innovation and rob books of much of their potential enrichment in the electronic environment.
Clifford Lynch described this well in his important 2001 essay “The Battle to Define to Define the Future of the Book in the Digital World”:

…e-book readers may be the price that the publishing industry imposes, or tries to impose, on consumers, as part of the bargain that will make large numbers of interesting works available in electronic form. As a by-product, they may well constrain the widespread acceptance of the new genres of digital books and the extent to which they will be thought of as part of the canon of respectable digital “printed” works.

A similar bargain is being struck now between publishers and two of the great architects of the internet: Google and Amazon. Naturally, they accept the publishers’ uninspired definition of electronic books — highly restricted digital facsimiles of print books — since it guarantees them the most profit now. But it points in the long run to a malnourished digital culture (and maybe, paradoxically, the persistence of print? since paper books can’t be regulated so devilishly).
As these companies come of age, they behave less and less like the upstart innovators they originally were, and more like the big corporations they’ve become. We see their grand vision (especially Google’s) contract as the focus turns to near-term success and the fluctuations of stock. It creates a weird paradox: Google Book Search totally revolutionizes the way we search and find connections between books, but amounts to a huge setback in the way we read them.
(For those of you interested in reading Lynch’s full essay, there’s a TK3 version that is far more comfortable to read than the basic online text. Click the image above or go here to download. You’ll have to download the free TK3 Reader first, which takes about 10 seconds. Everything can be found at the above link).

the book is reading you, part 3

News broke quietly a little over a week ago that Google will begin selling full digital book editions from participating publishers. This will not, Google makes clear, extend to books from its Library Project — still a bone of contention between Google and the industry groups that have brought suit against it for scanning in-copyright works (75% of which — it boggles the mind — are out of print).
Let’s be clear: when they say book, they mean it in a pretty impoverished sense. Google’s ebooks will not be full digital editions, at least not in the way we would want: with attention paid to design and the reading experience in general. All you’ll get is the right to access the full scanned edition online.
Much like Amazon’s projected Upgrade program, you’re not so much buying a book as a searchable digital companion to the print version. The book will not be downloadable, printable or shareable in any way, save for inviting a friend to sit beside you and read it on your screen. Fine, so it will be useful to have fully searchable texts, but what value is there other than this? And what might this suggest about the future of publishing as envisioned by companies like Google and Amazon, not to mention the future of our right to read?
About a month ago, Cory Doctorow wrote a long essay on Boing Boing exhorting publishers to wake up to the golden opportunities of Book Search. Not only should they not be contesting Google’s fair use claim, he argued, but they should be sending fruit baskets to express their gratitude. Allowing books to dwell in greater numbers on the internet saves them from falling off the digital train of progress and from losing relevance in people’s lives. Doctorow isn’t talking about a bookstore (he wrote this before the ebook announcement), or a full-fledged digital library, but simply a searchable index — something that will make books at least partially functional within the social sphere of the net.
This idea of the social life of books is crucial. To Doctorow it’s quite plain that books — as entertainment, as a diversion, as a place to stick your head for a while — are losing ground in a major way not only to electronic media like movies, TV and video games (that’s been happening for a while), but to new social rituals developing on the net and on portable networked devices.
Though print will always offer inimitable pleasures, the social life of media is moving to the network. That’s why we here at if:book care so much about issues, tangential as they may seem to the future of the book, like network neutrality, copyright and privacy. These issues are of great concern because they make up the environment for the future of reading and writing. We believe that a free, neutral network, a progressive intellectual property system, and robust safeguards for privacy are essential conditions for an enlightened digital age.
We also believe in understanding the essence of the new medium we are in the process of inventing, and about understanding the essential nature of books. The networked book is not a block on a shelf — it is a piece of social software. A web of revisions, interactions, annotations and references. “A piece of intellectual territory.” It can’t be measured in copies. Yet publishers want electronic books to behave like physical objects because physical objects can be controlled. Sales can be recorded, money counted. That’s why the electronic book market hasn’t materialized. Partly because people aren’t quite ready to begin reading books on screens, but also because publishers have been so half-hearted about publishing electronically.
They can’t even begin to imagine how books might be enhanced and expanded in a digital environment, so terrified are they of their entire industry being flushed down the internet drain — with hackers and pirates cannibalizing the literary system. To them, electronic publishing is grit your teeth and wait for the pain. A book is a PDF, some DRM and a prayer. Which is why they’ve reacted so heavy-handedly to Google’s book project. If they lose even a sliver of control, so they are convinced, all hell could break loose.
But wait! Google and Amazon are here to save the day. They understand the internet (naturally — they helped invent it). They understand the social dimension of online spaces. They know how to harness network effects and how to read the embedded desires of readers in the terms and titles for which they search. So they understand the social life of books on the network, right? And surely they will come up with a vision for electronic publishing that is both profitable for the creators and every bit as rich as the print culture that preceded it. Surely the future of the book lies with them?
Sadly, judging by their initial moves into electronic books, we should hope it does not. Understanding the social aspect of the internet also enables you to cunningly restrict it, more cunningly than any print publishers could figure out how to do.
Yes, they’ll give you the option of buying a book that lives its life on line, but like a chicken in a poultry plant, packed in a dark crate stuffed with feed tubes, it’s not much of a life. Or better, let’s evaluate it in the terms of a social space — say, a seminar room or book discussion group. In a Google/Amazon ebook you will not be allowed to:
– discuss
– quote
– share
– make notes
– make reference
– build upon
This is the book as antisocial software. Reading is done in solitary confinement, closely monitored by the network overseers. Google and Amazon’s ebooks are essentially, as David Rothman puts it on Teleread, “in a glass case in a museum.” Get too close to the art and motion sensors trigger the alarm.
So ultimately we can’t rely on the big technology companies to make the right decisions for our future. Google’s “fair use” claim for building its books database may be bold and progressive, but its idea of ebooks clearly is not. Even looking solely at the searchable database component of the project, let’s not forget that Google’s ranking system (as Siva Vaidhyanathan has repeatedly reminded us) is non-transparent. In other words, when we do a search on Google Books, we don’t know why the results come up in the order that they do. It’s non-transparent librarianship. Information mystery rather than information science. What secret algorithmic processes are reordering our knowledge and, over time, reordering our minds? And are they immune to commercial interests? And shouldn’t this be of concern to the libraries who have so blithely outsourced the task of digitization? I repeat: Google will make the right choices only when it is in its interest to do so. Its recent actions in China should leave no doubt.
Perhaps someday soon they’ll ease up a bit and let you download a copy, but that would only be because the hardware we are using at that point will be fitted with a “trusted computing” module, which which will monitor what media you use on your machine and how you use it. At that point, copyright will quite literally be the system. Enforcement will be unnecessary since every potential transgression will be preempted through hardwired code. Surveillance will be complete. Control total. Your rights surrendered simply by logging on.

toward the establishment of an electronic press

A few months ago, Kathleen Fitzpatrick, a tenured professor of English and Media Studies at Pomona College, published an important statement at The Valve: On the Future of Academic Publishing, Peer Review, and Tenure Requirements. Not just another lament about the sorry state of scholarly publishing, Fitzpatrick’s piece is a manifesto calling for the creation of an electronic press whose goal is nothing less than establishing born-digital electronic scholarship as an equal to print.
A meeting we held in november with a group of leading academic bloggers raised many of the problems that people face trying to gain respect for online scholarship. Since that meeting we’ve been trying to understand what role the institute might play in changing the landscape. Reading and discussing Fitzpatrick’s manifesto catalyzed our thoughts.
We invited Kathleen to visit us in NY and proposed working with her to establish an electronic press that would be hosted by the Annenberg Center for Communication at USC (which is also the home of the Institute for the Future of the Book). Based on our preliminary discussions we think that the press should concentrate at first on work in the area of media studies. The projects themselves will take many different electronic forms – long, short; media-rich, text-only; linear, non-linear; etc. These projects will be subjected to strong peer-review, but we hope to develop a process that is tailored to the rhythms and structures of online publishing.
How might our conception of a press be updated for the networked age? How do we create a publishing ecology that supports discourse at all levels — from blog to working paper to monograph — focusing less on the products of scholarship and more on the process? In practical terms, how might this process make use of the linking, commenting, and versioning technologies developed by blogs and wikis in order to enrich the discrete and fixed scholarly text with an evolving, interactive network of discourse that encourages conversation, debate, reflection, and revision? How might peer review be reinvented as peer-to-peer review?
We’ve assembled a fantastic roster of over a dozen professors in english, media studies, film and the information sciences to gather for an ambitious one-day meeting in Los Angeles in late April at USC’s Annenberg Center for Communication to begin answering these questions. The goal is to survey the current landscape of scholarly publishing, to evaluate and learn from existing innovative efforts, and to begin talking seriously about the establishment in the very near future of a groundbreaking electronic press. Since this is quite a lot to cover in a single day, we’ve set up a blog to get the conversation going in advance. Kathleen currently has a terrific post laying out some of the first-order questions, which we expect to evolve through feedback into a concrete meeting agenda. Her original Valve essay is also there.
There’s still more than a month till folks gather in L.A., so in the meantime we’d like to invite anyone who’s interested to take part in the discussion on the blog and to help lay the groundwork for what we hope will be a very important meeting.

subtitles and the future of reading

After enduring a weeks-long PR pummeling for its dealings in China, Google is hard at work to improve its image in the world, racking up some points for good after slipping briefly into evil. Recently they launched Google.org: a website for the Google Foundation, the corporation’s philanthropic arm and central office of evil mitigation. Paying a visit to the site, the disillusioned among us will be pleased to find that the foundation is already sponsoring a handful of worthy initiatives, along with a grants program that donates free web advertising to nonprofit organizations. And just in case we were concerned that Google might not apply its techno-capitalist wizardry to altruism as zealously as to making profit, they just announced today they’ve named a new director for the foundation by the name of — no joke — Dr. Brilliant. So it seems the world is in capable hands.
One project in particular caught my eye in light of recent discussions about screen-based reading and genre-blending visions of the book. Planet Read is an organization that promotes literacy in India through Same Language Subtitling — a simple but apparently effective technique for building basic reading skills, taking popular visual entertainment like Bollywood movies and adding subtitles in English and Hindi along the bottom of the screen. A number of samples (sadly no Bollywood, just videos or photo montages set to Indian folk songs) can be found on Google Video. Here’s one that I particularly liked:

Watching the video — managing the interplay between moving text and moving pictures — I began to wonder whether there are possibly some clues to be mined here about the future of reading. Yes, Planet Read is designed first and foremost to train basic alphabetic literacy, turning a captive audience into a captive classroom. But in doing so, might it not also be nurturing another kind of literacy?
The problem with contemporary discussions about the future of the book is that they are mired — for cultural and economic reasons — in a highly inflexible conception of what a book can be. People who grew up with print tend to assume that going digital is simply a matter of switching containers (with a few enhancements thrown in the mix), failing to consider how the actual content of books might change, or how the act of reading — which increasingly takes place in a dyanamic visual context — may eventually demand a more dynamic kind of text.
Blurring the lines between text and visual media naturally makes us uneasy because it points to a future that quite literally (for us dinosaurs at least) could be unreadable. But kids growing up today, in India or here in the States, are already highly accustomed to reading in screen-based environments, and so they probably have a somewhat different idea of what reading is. For them, text is likely just one ingredient in a complex combinatory medium.
Another example: Nochnoi Dozor (translated “Night Watch”) is a film that has widely been credited as the first Russian blockbuster of the post-Soviet era — an adrenaline-pumping, special effects-infused, sci-fi vampire epic made entirely by Russians, on Russian soil and on Russian themes (it’s based on a popular trilogy of novels). When it was released about a year and a half ago it shattered domestic box office records previously held by Western hits like Titanic and Lord of the Rings. Just about a month ago, the sequel “Day Watch” shattered the records set by “Night Watch.”

While highly derivative of western action movies, Nochnoi Dozor is moody, raucous and darkly gorgeous, giving a good, gritty feel of contemporary Moscow. Its plot grows rickety in places, and sometimes things are downright incomprehensible (even, I’m told, with fluent Russian), so I’m skeptical about its prospects on this side of the globe. But goshdarnit, Russians can’t seem to get enough of it — so in an effort to lure American audiences over to this uniquely Russian gothic thriller, start building a brand out of the projected trilogy (and presumably pave the way for the eventual crossover to Hollywood of director Timur Bekmambetov), Fox Searchlight just last week rolled the film out in the U.S. on a very limited release.
What could this possibly have to do with the future of reading? Well, naturally the film is subtitled, and we all know how subtitles are the kiss of death for a film in the U.S. market (Passion of the Christ notwithstanding). But the marketers at Fox are trying something new with Nochnoi Dozor. No, they weren’t foolish enough to dub it, which would have robbed the film of the scratchy, smoke-scarred Moscow voices that give it so much of its texture. What they’ve done is played with the subtitles themselves, making them more active and responsive to the action in the film (sounds like some Flash programmer had a field day…). Here’s a description from an article in the NY Times (unfortunately now behind pay wall):

…[the words] change color and position on the screen, simulate dripping blood, stutter in emulation of a fearful query, or dissolve into red vapor to emulate a character’s gasping breaths.

And this from Anthony Lane’s review in the latest New Yorker:

…the subtitles, for instance, are the best I have encountered. Far from palely loitering at the foot of the screen, they lurk in odd corners of the frame and, at one point, glow scarlet and then spool away, like blood in water. I trust that this will start a technical trend and that, from here on, no respectable French actress will dream of removing her clothes unless at least three lines of dialogue can be made to unwind across her midriff.

It might seem strange to think of subtitling of foreign films as a harbinger of future reading practices. But then, with the increasing popularity of Asian cinema, and continued cross-pollination between comics and film, it’s not crazy to suspect that we’ll be seeing more of this kind of textual-visual fusion in the future.
Most significant is the idea that the text can itself be an actor in a perfomance: a frontier that has only barely been explored — though typography enthusiasts will likely pillory me for saying so.

the bible on dvd: another weird embodiment of the book on screen

The bible has long been a driver of innovation in book design, and this latest is no exception: an ad I saw today on TV for the complete King James Bible on DVD. Not a film, mind you, but an interactive edition of the old and new testaments built around a graphical rendering of an old bible open on a lectern that the reader, uh viewer, uh… reader controls. Each page is synched up to a full-text narration in the “crystal clear, mellow baritone” of Emmy-winning Bible reader Stephen Johnston, along with assorted other actors and dramatic sound effects bringing the stories to life.

There’s the ad to the right (though when I saw it on BET the family was black). You can also download an actual demo (Real format) here. It’s interesting to see the interactivity of the DVD used to mimic a physical book — even the package is designed to suggest the embossed leather of an old bible, opening up to the incongruous sight of a pair of shiny CDs. More than a few analogies could be drawn to the British Library’s manuscript-mimicking “Turning the Pages,” which Sally profiled here last week, though here the pages replace each other with much less fidelity to the real.
There’s no shortage of movie dramatizations aimed at making the bible more accessible to churchgoers and families in the age of TV and the net. What the makers of this DVD seem to have figured out is how to combine the couch potato ritual of television with the much older practice of group scriptural reading. Whether or not you’d prefer to read the bible in this way, with remote control in hand, you can’t deny that it keeps the focus on the text.
Last week, Jesse argued that it’s not technology that’s causing a decline in book-reading, but rather a lack of new technologies that make books readable in the new communications environment. He was talking about books online, but the DVD bible serves just as well to illustrate how a text (a text that, to say the least, is still in high demand) might be repurposed in the context of newer media.
Another great driver of innovation in DVDs: pornography. No other genre has made more creative use of the multiple camera views options that can be offered simulataneously on a single film in the DVD format (I don’t have to spell out what for). They say that necessity is the mother of invention, and what greater necessities than sex and god? You won’t necessarily find the world’s most elegant design, but it’s good to keep track of these uniquely high-demand areas as they are consistently ahead of the curve.