is the slogan of Mojiti, a company based in Beijing which has enabled commenting for video. Users can annotate any video on YouTube, Google, MySpace and about twenty other providers with text, shape and images. the annotations can be animated as well. The interface for making comments is unusually simple and straightforward. On first glance this is an important step forward in web 2.0 applications. [note: the demos all show text fields with solid backgrounds obscuring the video. in fact it’s quite easy to make the text box transparent or to turn off the annotations at any point to see the unalloyed video]
“Mojiti, a company based in Beijing which has enabled commenting for video.”
The hope for Western economies was that the rapidly developing nations of China, India and even Brazil would industrialize in a few decades and provide a modern labor force for the more advanced and “creative” nations to tap into; cheap, guilt-free labor.
But if in just few decades these new economies can go through the same transformation that took hundreds of years for Western economies to reach, then it’s not surprising that they would be able to compete directly with modern economies, both service and creativity, in just a few more years…
A few months ago I read something, which cannot recall right now, which said that Indian programmers, hired by American companies in India, stay on board for just enough time to pick up the skills required for them start new, competing firms.
Even with all signs pointing otherwise, I think the West likes to imagine that they will be at the helm of innovation this coming century, while the newly modernized economies obediently follow, but the truth is, ingenuity is a human trait, not a Western trait. We’ve seen India “steal” American technology jobs, now expect them to “steal” the creative jobs too.
Hey! the point is the slick annotation feature, like flickr notes.This allows remix and user overlay that is part of the great mashup coming in the book publishing arena.
Information is in overload and attention is scarce
so anything that provides a quick overview of a video for the key frames offers “attention savings”
to busy people who don’t have time for the entire serial version of video-
Here’s an example:Thoughts Illustrated: The Hubble Deep Field: The Most Important Image Ever Taken
What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that’s featuring them on YouTube. http://www.youtube.com/booktrailers