Monthly Archives: February 2006

harper-collins half-heartedly puts a book online

As noted in The New York Times, Harper-Collins has put the text of Bruce Judson’s Go It Alone: The Secret to Building a Successful Business on Your Own online; ostensibly this is a pilot for more books to come.

Harper-Collins isn’t doing this out of the goodness of their hearts: it’s an ad-supported project. Every page of the book (it’s paginated in exactly the same way as the print edition) bears five Google ads, a banner ad, and a prominent link to buy the book at Amazon. Visiting Amazon suggests other motives for Harper-Collins’s experiment: new copies are selling for $5.95 and there are no reader reviews of the book, suggesting that, despite what the press would have you believe, Judson’s book hasn’t attracted much attention in print format. Putting it online might not be so much of a brave pilot program as an attempt to staunch the losses for a failed book.

Certainly H-C hasn’t gone to a great deal of trouble to make the project look nice. As mentioned, the pagination is exactly the same as the print version; that means that you get pages like this, which start mid-sentence and end mid-sentence. While this is exactly what print books do, it’s more of a problem on the web: with so much extraneous material around it, it’s more difficult for the reader to remember where they were. It wouldn’t have been that hard to rebreak the book: on page 8, they could have left the first line on the previous page with the paragraph it belongs too while moving the last line to the next page.

It is useful to have a book that can be searched by Google. One suspects, however, that Google would have done a better job with this.

DRM and the damage done to libraries

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New York Public Library

A recent BBC article draws attention to widespread concerns among UK librarians (concerns I know are shared by librarians and educators on this side of the Atlantic) regarding the potentially disastrous impact of digital rights management on the long-term viability of electronic collections. At present, when downloads represent only a tiny fraction of most libraries’ circulation, DRM is more of a nuisance than a threat. At the New York Public library, for instance, only one “copy” of each downloadable ebook or audio book title can be “checked out” at a time — a frustrating policy that all but cancels out the value of its modest digital collection. But the implications further down the road, when an increasing portion of library holdings will be non-physical, are far more grave.
What these restrictions in effect do is place locks on books, journals and other publications — locks for which there are generally no keys. What happens, for example, when a work passes into the public domain but its code restrictions remain intact? Or when materials must be converted to newer formats but can’t be extracted from their original files? The question we must ask is: how can librarians, now or in the future, be expected to effectively manage, preserve and update their collections in such straightjacketed conditions?
This is another example of how the prevailing copyright fundamentalism threatens to constrict the flow and preservation of knowledge for future generations. I say “fundamentalism” because the current copyright regime in this country is radical and unprecedented in its scope, yet traces its roots back to the initially sound concept of limited intellectual property rights as an incentive to production, which, in turn, stemmed from the Enlightenment idea of an author’s natural rights. What was originally granted (hesitantly) as a temporary, statutory limitation on the public domain has spun out of control into a full-blown culture of intellectual control that chokes the flow of ideas through society — the very thing copyright was supposed to promote in the first place.
If we don’t come to our senses, we seem destined for a new dark age where every utterance must be sanctioned by some rights holder or licensing agent. Free thought isn’t possible, after all, when every thought is taxed. In his “An Answer to the Question: What is Enlightenment?” Kant condemns as criminal any contract that compromises the potential of future generations to advance their knowledge. He’s talking about the church, but this can just as easily be applied to the information monopolists of our times and their new tool, DRM, which, in its insidious way, is a kind of contract (though one that is by definition non-negotiable since enforced by a machine):

But would a society of pastors, perhaps a church assembly or venerable presbytery (as those among the Dutch call themselves), not be justified in binding itself by oath to a certain unalterable symbol in order to secure a constant guardianship over each of its members and through them over the people, and this for all time: I say that this is wholly impossible. Such a contract, whose intention is to preclude forever all further enlightenment of the human race, is absolutely null and void, even if it should be ratified by the supreme power, by parliaments, and by the most solemn peace treaties. One age cannot bind itself, and thus conspire, to place a succeeding one in a condition whereby it would be impossible for the later age to expand its knowledge (particularly where it is so very important), to rid itself of errors, and generally to increase its enlightenment. That would be a crime against human nature, whose essential destiny lies precisely in such progress; subsequent generations are thus completely justified in dismissing such agreements as unauthorized and criminal.

We can only hope that subsequent generations prove more enlightened than those presently in charge.

GAM3R 7H30RY: part 2

Read Part 1
We had a highly productive face to face meeting with Ken this afternoon to review the prior designs and to try and develop, collaboratively, a solution based on the questions that arose from those designs. We were aiming for a solution that provides a compelling interface for Ken’s book and also encourages open-ended discussion of the themes and specific games treated in the book.
What we came up with was a prototype of a blog/book page that presents the entire text of GAM3R 7H30RY, and a discussion board based around the games covered in the book, each corresponding with a specific chapter. These are:

  • Allegory (on The Sims)
  • America (on Civilization III)
  • Analog (on Katamari Damarcy)
  • Atopia (on Vice City)
  • Battle (on Rez)
  • Boredom (on State of Emergency)
  • Complex (on Deus Ex)
  • Conclusions (on SimEarth)

Unlike the thousand of gaming forums that already exist throughout the web, this discussion space will invite personal and social points of view, rather than just walkthroughs and leveling up cheats.
We also discussed the fact that discussion boards tend towards opacity as they grow, and ways to alleviate that situation. Growth is good; it reflects a rich back and forth between board participants. Opacity is bad; it makes it harder for new voices to join the discussion. To make it easier for people to join the discussion, Ken envisioned an innovative gateway into the boards based on a shifting graph of topics ranked by post date (x-axis) and number of responses (y-axis). This solution was inspired in part by “The Pool” — “a collaborative online environment for creating art, code, and texts” developed by Jon Ippolito at the University of Maine — in which ideas and project proposals float in different regions of a two-dimensional graph depending on quantity and tenor of feedback from the collective.
Returning to the book view, to push the boundaries of the blog form, we introduced a presentation format that uniquely fits around McKenzie’s book form—twenty-five regularly sized paragraphs in nine different chapters. Yes, each chapter has exactly 25 paragraphs, making mathematically consistent presentation possible (as an information designer I am elated at this systematic neatness). We decided on showing a cascade of five paragraphs, with one paragraph visible at a time, letting you navigate through chapters and then sets of five paragraphs within a chapter.
As a delightful aside, we started prototyping with a sheet of paper and index cards, but by some sideways luck we pulled out a deck of Brian Eno and Peter Schmidt’s Oblique Strategies cards, which suited our needs perfectly. The resulting paper prototype (photo w/ wireframe cues photoshop’d in):
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This project has already provided us with a rich discussion regarding authorship and feedback. As we develop the prototypes we will undoubtedly have more questions, but also, hopefully, more solutions that help us redefine the edges and forms of digital discourse.
Ben Vershbow contributed to this post.

the value of voice

We were discussing some of the core ideas that circulate in the background of the Institute and flow in and around the projects we work on—Sophie, nexttext, Thinking Out Loud—and how they contrast with Wikipedia (and other open-content systems). We seem obsessed with Wikipedia, I know, but it presents us with so many points to contrast with traditional styles of authorship and authority. Normally we’d make a case for Wikipedia, the quality of content derived from mass input, and the philosophical benefits of openness. Now though, I’d like to step back just a little ways and make a case for the value of voice.

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A beautiful sunset by curiouskiwi. One individual’s viewpoint.

Presumably the proliferation of blogs and self-publishing indicates that the cultural value of voice is not in any danger of being swallowed by collaborative mass publishing. On the other hand, the momentum surrounding open content and automatic recombination is discernibly mounting to challenge the author’s historically valued perch.
I just want to note that voice is not the same as authority. We’ve written about the crossover between authorship and authority here, here, and here. But what we talked about yesterday was not authority—rather, it was a discussion about the different ethos that a work has when it is imbued with a recognizable voice.
Whether the devices employed are thematic, formal, or linguistic, the individual crafts a work that is centripetal, drawing together in your mind even if the content is wide-ranging. This is the voice, the persona that enlivens pages of text with feeling. At an emotional level, the voice is the invisible part of the work that we identify and connect with. At a higher level, voice is the natural result of the work an author has put effort into researching and collating the information.
Open systems naturally struggle to develop the singular voice of highly authored work. An open system’s progress relies on rules to manage the continual process of integrating content written by different contributors. This gives open works a mechanical sensibility, which works best with fact-based writing and a neutral point of view. Wikipedia, as a product, has a high median standard for quality. But that quality is derived at the expense of distinctive voices.

50 people see the sunset
50 beautiful sunsets, programatically collapsed into a single image. By brevity and flickr.

This is not to say that Wikipedia is without voice. I think most people would recognize a Wikipedia article (or, really, any encyclopedia article) by its broad brush strokes and purposeful disengagement with the subject matter. And this is the fundamental point of divide. An individual’s work is in intimate dialogue with the subject matter and the reader. The voice is the unique personality in the work.
Both approaches are important, and we at the Institute hope to navigate the territory between them by helping authors create texts equipped for openness, by exploring boundaries of authorship, and by enabling discourse between authors and audiences in a virtuous circle. We encourage openness, and we like it. But we cannot underestimate the enduring value of individual voice in the infinite digital space.

GAM3R 7H30RY: a work in progress… in progress

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McKenzie Wark

I’m pleased to report that the institute is gearing up for another book-blog experiment to run alongside Mitchell Stephens’ ongoing endeavor at Without Gods — this one a collaboration with McKenzie Wark, professor of cultural and media studies at the New School and author most recently of A Hacker Manifesto. Ken’s next book, Gamer Theory, is an examination of single-player video games that comes out of the analytic tradition of the Frankfurt School (among other influences). Unlike Mitch’s project (a history of atheism), Ken’s book is already written — or a draft of it anyway — so in putting together a public portal, we are faced with a very different set of challenges.
As with Hacker Manifesto, Ken has written Gamer Theory in numbered paragraphs, a modular structure that makes the text highly adaptable to different formats and distribution schemes — be it RSS syndication, ebook, or print copy. We thought the obvious thing to do, then, would be to release the book serially, chunk by chunk, and to gather commentary and feedback from readers as it progressed. The trouble is that if you do only this — that is, syndicate the book and gather feedback — you forfeit the possibility of a more free-flowing discussion, which could end up being just as valuable (or more) as the direct critique of the book. After all, the point of this experiment is to expose the book to the collective knowledge, experience and multiple viewpoints of the network. If new ideas are to be brought to light, then there ought to be ways for readers to contribute, not just in direct response to material the author has put forth, but in their own terms (this returns us to the tricky proprietary nature of blogs that Dan discussed on Monday).
So for the past couple of weeks, we’ve been hashing out a fairly ambitious design for a web site — a blog, but a little more complicated — that attempts to solve (or at least begin to solve) some of the problems outlined above. Our first aim was to infuse the single-author book/blog with the democratic, free-fire discussion of list servers — a feat, of course, that is far easier said than done. Another concern, simply from an interface standpoint, was to find ways of organizing the real estate of the screen that are more intuitive for reading.
Another thing we’ve lamented about blogs, and web sites in general, is their overwhelming verticality. Vertical scrolling fields — an artifact of supercomputer terminals and the long spools of code they spit out — are taken for granted as the standard way to read online. But nowhere was this ordained as the ideal interface — in fact it is designed more for machines than for humans, yet humans are the users on the front end. Text does admittedly flow down, but we read left to right, and its easier to move your eye across a text that is fixed than one that is constantly moving. A site we’ve often admired is The International Herald Tribune, which arranges its articles in elegant, fixed plates that flip horizontally from one to the next. With these things in mind, we set it as a challenge for ourselves to try for some kind of horizontally oriented design for Ken’s blog.
There’s been a fairly rigorous back and forth on email over the past two weeks in which we’ve wrestled with these questions, and in the interest of working in the open, we’ve posted the exchange below (most of it anyway) with the thought that it might actually shed some light on what happens — from design and conceptual standpoints — when you try to mash up two inherently different forms, the blog and the book. Jesse has been the main creative force behind the design, and he’s put together a lovely annotated page explaining the various mockups we’ve developed over the past week. If you read the emails (which are can be found directly below this paragraph) you will see that we are still very much in the midst of figuring this out. Feedback would be much appreciated. (See also GAM3R 7H30RY: part 2).

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