in japan: comics via mobile phone

Another mobile lit item. Sony is increasing its mobile comics publishing service, offering around 300 popular “manga” titles to Japanese subscribers in the coming year.
From USA Today (via Smart Mobs):

Cell-phone comics use a technology called Comic Surfing, developed by Tokyo-based venture firm Celsys, which takes viewers through manga stories at a carefully calculated speed and sequence.
The manga frames are specially formatted to fit on tiny mobile phone screens. Pop-up frames and vibration during action scenes add to the drama. Cell-phone comics with preprogrammed sound effects are also coming soon…

Related:
“How Mobile Phones Conquered Japan” in Wired – discussing the new book “Personal, Portable, Pedestrian: Mobile Phones in Japanese Life”
and
“novels on your phone” in if:book – about Japanese cell phone fiction