The other day, I came across an interesting experiment with a new model of distribution and ownership on the web, something that writers, publishers and journalists should pay attention to. KeepMedia charges $4.95 a month for unlimited access to 200 mainstream periodicals (see list) spanning the last 12 years up to the present day. That’s significantly less than what I pay annually for my handful of print periodical subscriptions, and gives me access to much more material (kind of like LexisNexis for the masses). Plus, you do get to “keep” – that’s part of how it works (indeed, their logo is a kangaroo with a stack of magazines stuffed in her pouch). KeepMedia allows you to attach notes to articles and to store away “clippings.” It also makes it easy to track subjects across publications, and has automated recommendations for related stories. I assume that stored articles will get caged off if you stop subscribing. That’s what makes me nervous about the pay-for-the-service model. You don’t actually get to keep anything for the long haul, unless you print it out. But KeepMedia suggests one way that newspapers and publishers might adapt to the digital age.
Right now, publishers are still stuck on the idea of individual “copies.” The web – an enormous, interconnected copying machine – is inherently hostile to this idea. So publishers generally insist on digital rights management (DRM) – coded controls that restrict what you can do with a piece of media. This, almost invariably, is infuriating, and ends up unfairly punishing people who have willingly paid a fair price for an item. Pay-for-the-service models won’t solve the problem entirely, but they do get away from the idea of “copies.” On the web, copies are cheap, or free. But access to a library or database is valuable. It’s not about how many copies are sold, it’s about how many people are reading. So charge at the gate. Once people are inside, it’s all you can eat. This is nothing new. People play a flat rate for cable television, which is essentially a list of publications. You pay extra for premium channels, or pay-per-view special features, but your basic access is assured. What and how much you watch is up to you. Yahoo! is trying this right now for music. Why not do the same for newspapers, or for books? The web is combining publishing with broadcasting. Publishers and broadcasters need to adapt.
Related posts:
“web news as gated community”
“self-destructing books”