Newspapers continue their slide.. From an article in WSJ (a rare free feature):
“Rather than simply trying to halt the decline, which can be done readily through discounts and promotions, they’re being forced to try to “manage” their circulation in new ways. Some publishers are deliberately cutting circulation in the hope of selling advertisers on the quality of their subscribers. Others are expanding into new markets to make up for losses in their core markets. Some are switching to a tabloid format or giving away papers to try to attract younger readers. Others are pouring money into television and radio advertising and expensive face-to-face sales pitches to potential subscribers.”
You’d think some of this desperate energy could be channeled into making newspapers live more fully on the web.