art and technology, 1971

the cover of the art and technology catalogueA quite note to point out that LACMA has announced that they’ve posted the long out-of-print catalogue for their 1971 Art and Technology show online in its entirety in both web and PDF format. It’s worth looking at: Maurice Tuchman and Jane Livingston, the curators of the show, attempted to match artists from the 1960s with corporations working with technology to see what would happen. The process of collaboration is an integral part of the documentation of the project. Sometimes attempted collaborations didn’t work out, and their failure is represented in a refreshingly candid fashion: John Baldessari wanted to work in a botany lab coloring plants; George Brecht wanted IBM & Rand’s help to move the British Isles into the Mediterranean; Donald Judd seems to have wandered off in California. And some of the collaborations worked: Andy Warhol made holograms; Richard Serra worked with a steel foundry; and Jackson Mac Low worked with programmers from IBM to make concrete poetry, among many others.
One contributor who might be unexpected in this context is Jeff Raskin (his first name later lost an “f”), who at the time was an arts professor at UCSD; he’s now best known as the guy behind the Apple Macintosh’s interface. We’ve mentioned his zooming interface and work on humane interfaces for computers on if:book in the past; if you’ve never looked at his zoom demo, it’s worth a look. Back in 1971, he was trying to make modular units that didn’t restrict the builder’s designs; it didn’t quite get off the ground. Microcomputers would come along a few years later.