google and big brother

Can Google remain true to its promise to “do no evil,” now that it has shareholders to worry about, advertisers to please, and an ever-increasing reach into the repositories of human knowledge? Google still gives you that warm and fuzzy feeling. It’s got the goofy name, those cute seasonal tailorings of its masthead, the lava lamps. And this is not to mention the various amusing pastimes – the “Google Whack” game in which you try to find two words that cohabit only one of the search engine’s eight billion web pages; or every writer’s guilty pleasure, the Googling of the self, the “auto-Google,” that delicious act of cyber-onanism.
But where might it lead? One day, when I open my fridge, might a sensor not read my searching eye and know that I am looking for milk? And knowing that I have run out, suggest an array of retailers who might be able to replenish my supply? Could Google come to mediate every exchange of information, no matter how inane, or how carnal?
Or could it come to resemble something like the Central Intelligence Corporation in Neal Stephenson’s Snow Crash – a cross between the CIA, the Library of Congress, and DARPA’s “Total Information Awareness” program? | 12/14/2004 | Does Google move augur commercialization of libraries?