{"id":451,"date":"2005-11-20T17:35:12","date_gmt":"2005-11-20T17:35:12","guid":{"rendered":"\/ifbookblog\/?p=451"},"modified":"2005-11-20T17:35:12","modified_gmt":"2005-11-20T17:35:12","slug":"beautiful_if_so_why","status":"publish","type":"post","link":"https:\/\/futureofthebook.org\/blog\/2005\/11\/20\/beautiful_if_so_why\/","title":{"rendered":"beautiful?  if so, why?"},"content":{"rendered":"<p>Sony Europe is promoting a new screen technology with a <a href=\"http:\/\/www.bravia-advert.com\/commercial\/braviaextcommhigh.html\">TV commercial<\/a> featuring 250,000 brightly colored balls rolling down a San Francisco street.  despite the maudlin soundtrack the sight of a quarter of a million balls floating chaotically down the hill is spectacular. this is partially because the piece is silly, fantastical, and brilliantly executed. i  wonder though, if part of the reason people like the ad so much is because real balls are rolling on a real street &#8212; because the absence of any computer graphics is so unusual in our increasingly everything-so-neat-and-clean digital mediascape?  this is not meant to be a rhetorical question. what do you think?<br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"sony_brevia.jpg\" src=\"\/blog\/archives\/sony_brevia.jpg\" width=\"600\" height=\"334\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Europe is promoting a new screen technology with a TV commercial featuring 250,000 brightly colored balls rolling down a San Francisco street. despite the maudlin soundtrack the sight of a quarter of a million balls floating chaotically down the hill is spectacular. this is partially because the piece is silly, fantastical, and brilliantly executed. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,34,129,1155,1158,1647,1742,1744],"tags":[2916],"class_list":["post-451","post","type-post","status-publish","format-standard","hentry","category-ad","category-advertising","category-balls","category-media","category-mediated-existence","category-san_francisco","category-sony","category-sony_europe","tag-sony-sony_europe-ad-advertising-balls-media-san_francisco"],"_links":{"self":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":0,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"wp:attachment":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/tags?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}