{"id":315,"date":"2005-08-25T15:59:12","date_gmt":"2005-08-25T15:59:12","guid":{"rendered":"\/ifbookblog\/?p=315"},"modified":"2005-08-25T15:59:12","modified_gmt":"2005-08-25T15:59:12","slug":"amazon_shorts_short_literary_w","status":"publish","type":"post","link":"https:\/\/futureofthebook.org\/blog\/2005\/08\/25\/amazon_shorts_short_literary_w\/","title":{"rendered":"amazon shorts: short literary works delivered digitally"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/exec\/obidos\/tg\/browse\/-\/13993911\/ref=br_lr_\/103-4750427-5578256\">Amazon Shorts<\/a> offers 49\u00a2 downloads of short fiction and nonfiction in .pdf, html and text-only email, seemingly without copy or printing restrictions. Amazon a publisher? The chapbook reborn? Not quite. Amazon Shorts is primarily a marketing program, available only to established authors who have other titles to sell &#8211; a sort of appetizer course to encourage larger book purchases. But it&#8217;s probably suggestive of where advertising in general is headed.<br \/>\nTelevision entertainment was originally conceived as a way to create a captive audience for advertising. Now, consumers have greater and greater ability to tune out the ads and focus on the entertainment &#8211; fast-forwarding on Tivo, or, on the web, clicking through, or closing the pop-up window. As a result, marketers are trying to figure out how to make the ads destinations in themselves &#8211; to develop a format where the ad and the entertainment are inseparable, even indistinguishable. Recall the Superbowl, where high-budget, elaborately produced ads are as much an attraction as the game itself (some would say more). Or BMW Films, creator of <a href=\"http:\/\/usa.bmwfilms.com\/clap.asp?template=index&#038;country=usa&#038;film=\">&#8220;The Hire&#8221;<\/a> &#8211; a series of short films by major international directors, starring Clive Owen and, of course, a sexy Z4 Roadster.<br \/>\nExpect more of this short form blend of advertising and entertainment  in film, certainly, and even (if the &#8220;Shorts&#8221; series is any indication) in books.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Shorts offers 49\u00a2 downloads of short fiction and nonfiction in .pdf, html and text-only email, seemingly without copy or printing restrictions. Amazon a publisher? The chapbook reborn? Not quite. Amazon Shorts is primarily a marketing program, available only to established authors who have other titles to sell &#8211; a sort of appetizer course to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1547],"tags":[2097],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-publishing-broadcast-and-the-press","tag-amazon-book-books-reading-literature-publishing-fiction-nonfiction-marketing-advertising-superbowl-thehire-bmw-film-ad-viral"],"_links":{"self":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":0,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}