{"id":300,"date":"2005-08-16T13:58:18","date_gmt":"2005-08-16T13:58:18","guid":{"rendered":"\/ifbookblog\/?p=300"},"modified":"2005-08-16T13:58:18","modified_gmt":"2005-08-16T13:58:18","slug":"blogs_and_mainstream_media_com","status":"publish","type":"post","link":"https:\/\/futureofthebook.org\/blog\/2005\/08\/16\/blogs_and_mainstream_media_com\/","title":{"rendered":"blogs and mainstream media: comparing influence"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.technorati.com\/weblog\/2005\/08\/39.html\">fifth installment<\/a> of <a href=\"http:\/\/www.technorati.com\">Technorati<\/a>&#8216;s &#8220;state of the blogosphere&#8221; round-up studies the impact of blogs on mainstream media. Data shows that the most influential sites are still the mass media heavyweights: NY Times, Washington Post, BBC etc. But the most popular blogs are not far behind. In looking at the graph below, it&#8217;s important to bear in mind that what&#8217;s being measured is number of links, not page hits. Technorati gauges the influence of a site by the number of other sites that reference it.<br \/>\n<a href=\"http:\/\/www.technorati.com\/weblog\/2005\/08\/39.html\"><img loading=\"lazy\" decoding=\"async\" alt=\"blogs vs. MSM graph.gif\" img border=\"1;\" src=\"\/blog\/archives\/blogs vs. MSM graph.gif\" width=\"600\" height=\"450\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fifth installment of Technorati&#8216;s &#8220;state of the blogosphere&#8221; round-up studies the impact of blogs on mainstream media. Data shows that the most influential sites are still the mass media heavyweights: NY Times, Washington Post, BBC etc. But the most popular blogs are not far behind. In looking at the graph below, it&#8217;s important to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[2156],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-blogosphere","tag-blog-blogs-blogging-blogosphere-msm-media-newspaper-web-online-technorati-link-linking-readwrite"],"_links":{"self":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":0,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"wp:attachment":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}