{"id":1415,"date":"2010-10-26T05:43:26","date_gmt":"2010-10-26T05:43:26","guid":{"rendered":"\/ifbookblog\/?p=1415"},"modified":"2010-10-26T05:43:26","modified_gmt":"2010-10-26T05:43:26","slug":"the_web_and_our_evolving_sense","status":"publish","type":"post","link":"https:\/\/futureofthebook.org\/blog\/2010\/10\/26\/the_web_and_our_evolving_sense\/","title":{"rendered":"the web and our evolving sense of self privacy"},"content":{"rendered":"<p>John Battelle (first editor-in-chief of <em>Wired<\/em>) has written a <a href=\"http:\/\/battellemedia.com\/archives\/2010\/10\/identity_and_the_independent_web_.php#ixzz13SLTcqRS\">very thoughtful piece<\/a> on how our sense of self and privacy is evolving on the web.   it begins as follows:<br \/>\nAre we are evolving our contract with society through our increasing interactions with digital platforms, and in particular, through what we&#8217;ve come to call the web?<br \/>\nI believe the answer is yes. I&#8217;m fascinated with how our society&#8217;s new norms and mores are developing &#8211; as well as the architectural patterns which emerge as we build what, at first blush, feels like a rather chaotic jumble of companies, platforms, services, devices and behaviors.<br \/>\nHere&#8217;s one major architectural pattern I&#8217;ve noticed: the emergence of two distinct territories across the web landscape. One I&#8217;ll call the &#8220;Dependent Web,&#8221; the other is its converse: The &#8220;Independent Web.&#8221;<br \/>\nThe Dependent Web is dominated by companies that deliver services, content and advertising based on who that service believes you to be: What you see on these sites &#8220;depends&#8221; on their proprietary model of your identity, including what you&#8217;ve done in the past, what you&#8217;re doing right now, what &#8220;cohorts&#8221; you might fall into based on third- or first-party data and algorithms, and any number of other robust signals.<br \/>\nThe Independent Web, for the most part, does not shift its content or services based on who you are. However, in the past few years, a large group of these sites have begun to use Dependent Web algorithms and services to deliver advertising based on who you are.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Battelle (first editor-in-chief of Wired) has written a very thoughtful piece on how our sense of self and privacy is evolving on the web. it begins as follows: Are we are evolving our contract with society through our increasing interactions with digital platforms, and in particular, through what we&#8217;ve come to call the web? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1415","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":0,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/posts\/1415\/revisions"}],"wp:attachment":[{"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/media?parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/categories?post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futureofthebook.org\/blog\/wp-json\/wp\/v2\/tags?post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}