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britney replay

Sorry to sink for a moment into celebrity gossipsville, but this video had me utterly mesmerized for the past four minutes. Basically, this guy’s arguing that Britney Spears’ sub-par performance at the VMAs this weekend was do to a broken heel on one of her boots, and he goes to pretty serious lengths to prove his thesis. I repost it here simply as an example of how incredibly pliable and reinterpretable media objects have become through digital editing tools and distribution platforms like YouTube. The minute precision of the editing, the frequent rewinds and replays, and the tweaky stop/start pacing of the inserted commentaries transform the tawdry, played-to-death Britney clip into a fascinating work of obsession.
Heads up: Viacom has taken the video down. No great loss, but we now have a broken post, a tiny monument to the web’s impermanence.

(via Ann Bartow on Sivacracy)