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cinematic reading

Random House Canada underwrote a series of short videos riffing on Douglas Coupland’s new novel The Gum Thief produced by the slick Toronto studio Crush Inc. These were forwarded to me by Alex Itin, who described watching them as a kind of “cinematic reading.” Watch, you’ll see what he means. There are three basic storylines, each consisting of three clips. This one, from the “Glove Pond” sequence, is particularly clever in its use of old magazines:

All the videos are available here at Crush Inc. Or on Coupland’s YouTube page.