is the slogan of Mojiti, a company based in Beijing which has enabled commenting for video. Users can annotate any video on YouTube, Google, MySpace and about twenty other providers with text, shape and images. the annotations can be animated as well. The interface for making comments is unusually simple and straightforward. On first glance this is an important step forward in web 2.0 applications. [note: the demos all show text fields with solid backgrounds obscuring the video. in fact it’s quite easy to make the text box transparent or to turn off the annotations at any point to see the unalloyed video]