Tag Archives: powerpoint web2.0 flash video youtube google remix social_software

social powerpointing, or, the darker side of flash

SlideShare is a new web application that lets you upload PowerPoint (.ppt and .pps) or OpenOffice (.odp) slideshows to the web for people to use and share. The site (which is in an invite-only beta right now, though accounts are granted within minutes of a request) feels a lot like the now-merged Google Video and YouTube. Slideshows come up with a unique url, copy-and-paste embed code for bloggers, tags, a comment stream and links to related shows. Clicking a “full” button on the viewer controls enlarges the slideshow to fill up most of the screen. Here’s one I found humorously diagramming soccer strategies from various national teams:

Another resemblance to Google Video and YouTube: SlideShare rides the tidal wave of Flash-based applications that has swept through the web over the past few years. By achieving near-ubiquity with its plugin, Flash has become the gel capsule that makes rich media content easy to swallow across platform and browser (there’s a reason that the web video explosion happened when it did, the way it did). But in a sneaky way, this has changed the nature of our web browsers, transforming them into something that more resembles a highly customizable TV set. And by this I mean to point out that Flash inhibits the creative reuse of the materials being delivered since Flash-wrapped video (or slideshows) can’t, to my knowledge, be easily broken apart and remixed.
Where once the “view source” ethic of web browsers reigned, allowing you to retrieve the underlying html code of any page and repurpose all or parts of it on your own site, the web is becoming a network of congealed packages — bite-sized broadcast units that, while nearly effortless to disseminate through linking and embedding, are much less easily reworked or repurposed (unless the source files are made available). The proliferation of rich media and dynamic interfaces across the web is no doubt exciting, but it’s worth considering this darker side.