Tag Archives: design interface reading newspaper

of forests and trees

On Salon Machinist Farhad Manjoo considers the virtues of skimming and contemplates what is lost in the transition from print broadsheets to Web browsers:

It’s well-nigh impossible to pull off the same sort of skimming trick on the Web. On the Times site, stories not big enough to make the front page end up in one of the various inside section pages — World, U.S., etc. — as well as in Today’s Paper, a long list of every story published that day.
But these collections show just a headline and a short description of each story, and thus aren’t nearly as useful as a page of newsprint, where many stories are printed in full. On the Web, in order to determine if a piece is important, you’ve got to click on it — and the more clicking you’re doing, the less skimming.

Manjoo notes the recent Poynter study that used eye-tracking goggles to see how much time readers spent on individual stories in print and online news. The seemingly suprising result was that people read an average of 15% more of a story online than in print. But this was based on a rather simplistic notion of the different types of reading we do, and how, ideally, they add up to an “informed” view of the world.
On the Web we are like moles, tunneling into stories, blurbs and bliplets that catch our eye in the blitzy surface of home pages, link aggregators, search engines or the personalized recommendation space of email. But those stories have to vie for our attention in an increasingly contracted space, i.e. a computer screen -? a situation that becomes all the more pronounced on the tiny displays of mobile devices. Inevitably, certain kinds of worthy but less attention-grabby stories begin to fall off the head of the pin. If newspapers are windows onto the world, what are the consequences of shrinking that window to the size of an ipod screen?
This is in many ways a design question. It will be a triumph of interface design when a practical way is found to take the richness and interconnectedness of networked media and to spread it out before us in something analogous to a broadsheet, something that flattens the world into a map of relations instead of cramming it through a series of narrow hyperlinked wormholes. For now we are trying to sense the forest one tree at a time.