Category Archives: voice

the value of voice

We were discussing some of the core ideas that circulate in the background of the Institute and flow in and around the projects we work on—Sophie, nexttext, Thinking Out Loud—and how they contrast with Wikipedia (and other open-content systems). We seem obsessed with Wikipedia, I know, but it presents us with so many points to contrast with traditional styles of authorship and authority. Normally we’d make a case for Wikipedia, the quality of content derived from mass input, and the philosophical benefits of openness. Now though, I’d like to step back just a little ways and make a case for the value of voice.

A beautiful sunset by curiouskiwi. One individual’s viewpoint.

Presumably the proliferation of blogs and self-publishing indicates that the cultural value of voice is not in any danger of being swallowed by collaborative mass publishing. On the other hand, the momentum surrounding open content and automatic recombination is discernibly mounting to challenge the author’s historically valued perch.
I just want to note that voice is not the same as authority. We’ve written about the crossover between authorship and authority here, here, and here. But what we talked about yesterday was not authority—rather, it was a discussion about the different ethos that a work has when it is imbued with a recognizable voice.
Whether the devices employed are thematic, formal, or linguistic, the individual crafts a work that is centripetal, drawing together in your mind even if the content is wide-ranging. This is the voice, the persona that enlivens pages of text with feeling. At an emotional level, the voice is the invisible part of the work that we identify and connect with. At a higher level, voice is the natural result of the work an author has put effort into researching and collating the information.
Open systems naturally struggle to develop the singular voice of highly authored work. An open system’s progress relies on rules to manage the continual process of integrating content written by different contributors. This gives open works a mechanical sensibility, which works best with fact-based writing and a neutral point of view. Wikipedia, as a product, has a high median standard for quality. But that quality is derived at the expense of distinctive voices.

50 people see the sunset
50 beautiful sunsets, programatically collapsed into a single image. By brevity and flickr.

This is not to say that Wikipedia is without voice. I think most people would recognize a Wikipedia article (or, really, any encyclopedia article) by its broad brush strokes and purposeful disengagement with the subject matter. And this is the fundamental point of divide. An individual’s work is in intimate dialogue with the subject matter and the reader. The voice is the unique personality in the work.
Both approaches are important, and we at the Institute hope to navigate the territory between them by helping authors create texts equipped for openness, by exploring boundaries of authorship, and by enabling discourse between authors and audiences in a virtuous circle. We encourage openness, and we like it. But we cannot underestimate the enduring value of individual voice in the infinite digital space.