Category Archives: san_francisco

beautiful? if so, why?

Sony Europe is promoting a new screen technology with a TV commercial featuring 250,000 brightly colored balls rolling down a San Francisco street. despite the maudlin soundtrack the sight of a quarter of a million balls floating chaotically down the hill is spectacular. this is partially because the piece is silly, fantastical, and brilliantly executed. i wonder though, if part of the reason people like the ad so much is because real balls are rolling on a real street — because the absence of any computer graphics is so unusual in our increasingly everything-so-neat-and-clean digital mediascape? this is not meant to be a rhetorical question. what do you think?