Ecodazoo is a beautifully-animated if slightly inscrutable site created in Papervision, a real-time 3D engine for Flash. Scrolling around the page takes you to a series of animated ‘pop-up books’ that tell vaguely eco-educational stories.
It’s pretty, even if it’s unclear who it’s aimed at. The heavy ‘book’ styling made me think though. Will the children of the future only experience pop-up books in animated form, onscreen? Or would the pop-up book conceit only have resonance for those raised on the paper versions?
To put it another way, would an animated ‘book’ enchant or simply baffle an adult raised since infancy on screen-based reading? If so, the many well-meaning attempts to transpose codex-like qualities into the digital realm ultimately serve only to comfort those dwindling generations (of which, at 29, I’m probably the last) for whom in early years print took precedence over digital text.
I was beginning to research an article about ARG genres when I came across this interesting tidbit. Without telling the client, an architect renovating an Upper East Side apartment included secret panels, puzzles, poems and artworks that – when they discovered it – led its residents on a scavenger hunt around their own home.
A frequent topic at if:book is the fetishization of the codex in its irreducibly physical qualities. This project – complete with its own fictionalized Da Vinci Code-esque book hidden in the walls of the apartment – takes this to new heights, while arguably gesturing at some of the elitism (the costliness and exclusivity of the postbit atom) implicit in this fetishization.