Category Archives: packaging

media consumption #2

While browsing bookstores in london yesterday — still one of my most favorite pastimes — i came across a beautiful box of 70 thin-spined pocketbooks, the colors of the spine intentionally creating a stunning run of the spectrum from blue to orange. turns out it is a series of 70 essays and short fiction celebrating Penguin’s 70th anniversary and its claim to have initiated the ‘paperback revolution.’ [note: legendary editor jason epstein claims to have done this for Doubleday. does anyone have any insight into whether either claimant really has bragging rights?].
penguin 70.jpg
Although i wanted to spring for the whole box, the $125 price tag was too daunting so i bought 3 of the slim volumes — “The Desert and the Dancing Girls,”, a travelogue by Gustave Flaubert describing his journey to Egypt; On Seeing and Noticing,” a collection of philosopher Alain de Botton’s short essays, and “The Mirror of Ink,” seven of Jorge Luis Borge’s wonderful short stories. the cover of each volume is exquisitely and thoughtfully designed, each by a different artist.
Each title is so beautiful in its own right, Penguin has succeeded in putting together a series which underlines the appeal of books as objects. the success of the series stems less from the elegance of the graphic design than from the decision to “go small.” none of the books in the series exceeds 60 pages; given the size of the page and the font, they are probably equivalent to a long piece in the New Yorker or the chapter of a book. had Penguin decided to celebrate their birthday with 70 beautifully designed books i would have wanted to own the objects but wouldn’t necessarily expect to read any of them. however, the curatorial intelligence behind this series seems to have come up with a concept which is “just right.” there is something about the discrete boundaries of these short volumes which makes me think i could read them and that i want to read them, not just own them. the closest analogy is to a box of deliciously appetizing chocolates where i browse the contents over and over, making decsions about which to eat first and which to save for later.
Sad to say i can’t even imagine writing the above to describe offerings in the digital domain. we may get there, but the terms will be different.
(media consumption #1)