Category Archives: newyorktimes

excellent analysis of times select

You can’t fault the Times for trying to find a new business model for the web, but they seem to be doing themselves more harm than good with Times Select. Jay Rosen has a terrific post on Press Think running through various reactions to the NY Times’ new subscription service that charges $49.99 per year for access to columnists, archives, and exclusive interactive features. Rosen rightly notes that the Times has gotten the idea of exclusivity all wrong:

The phrase “exclusive online accesss” advertises two different goods. The first good is the work of the Times columnists themselves. The proposition that some will pay for that is hard to prove until you try, but it’s simple to understand. The second good being advertised is exclusivity. You, the lucky TimesSelect subscriber, have access to these voices. Others do not. The value proposition there is muddled. If we prize up-to-date information about petroleum markets, we might value it more–and pay a premium–if the news is exclusively available to paying customers; but do we value Nicholas D. Kristof’s column more if he’s an “exclusive?”
We don’t. In fact, it’s probably the reverse. If everyone is reading a columnist, that makes the columnist more of a must have. If “everyone” isn’t, less of a must. “Exclusive online access” attacks the perception of ubiquity that is part and parcel of a great columnist’s power. In his prime Walter Lippmann was called “the name that opened every door.” Nick Kristof’s brand of human rights journalism, which depends on the mobilization of outrage, is simply less potent if it can’t reach widely around the world, and pass by every door.

The Wall Street Journal is an exclusive paper, so offering it over the web as a pay subscription service actually increases its cachet. The Times is a different sort of paper – it has a general audience and is read the world over. Its ubiquity, its availability over the web, is part of its identity.
Moroever, the Times is seriously overvaluing its columnists, or worse, de-valuing them by placing them behind a pay wall. If I were Tierney, or Kristof or Dowd, I would be furious. It makes them look like preened show dogs when everyone else is duking it out in the commons for all to read. Seems like a one-way ticket to irrelevance. Plus, soon they’re going to have to take part in all sorts of online chats and seminars with Select subscribers – I bet they’ll really start to chafe then.
The archive access is certainly tempting, though over-priced. Still, that seems a better starting point for a paperless subscription model, though it’s hard to imagine archives alone finding a mass paying audience.

new york times and several philly papers cutting staff

“Times Company Announces 500 Job Cuts”
“Philly Newspapers Announce 100 Job Cuts”
From an internal email sent by Bill Keller (NY Times Executive Editor) breaking the bad news (leaked to Gawker):

I won’t pretend that it will be painless. Between the buyouts earlier this summer and the demands placed on us by the IHT and the Website — not to mention the heroic commitment we’ve made to covering the aftermath of Katrina – we don’t have a lot of slack. Like the rest of you, I found the recent spate of retirement parties more saddening than celebratory, both for the obvious personal reasons and because they represented a sapping of our collective wisdom and experience. Throughout these lean years you have worked your hearts out to perform our daily miracle, and I wish I could tell you relief was in sight.

Bob Cauthorn comments on Rebuilding Media about newspapers on the precipice:

The pro-industry spin will talk about combining web-site and print readers, which is disingenuous in exactly 1,465 ways. For example, does someone from Islamabad dipping in for one story on your web site have equal value as a seven-day-a- week local print subscriber?…
…The notion of platform shift — people moving from print to web just, you know, because — is a comfort to the media establishment as it suggests people still really, really, really love their product, they’re just selecting a different distribution mechanism.
Nonsense. The platform shift doctrine is a dangerous — and for some media companies, ultimately fatal — illusion that blinds the industry to necessary changes in the core product. Platform shift is the argument for the status quo: We don’t have to do anything different.

Speaking of not doing anything different, the Wall Street Journal ran this story about magazines experimenting with “digital editions”: “electronic versions of their publications that replicate every page of the print edition down to the table of contents and the ads.”
Cauthorn goes on about possibly breathing new life into print:

If newspapers fix their print products circulation will grow — change format, revive local coverage, alter the hierarchical approach to the news, open the ears of the newsrooms and get reporters back on the street where they belong. If you want to get really daring, re-imagine print newspapers as a three-day a week product rather than as a seven-day a week product.
As a practical matter, print newspapers only make money three days a week anyway. Imagine the interplay between a seven day a week digital product and a densely focused (and wildly profitable) three-day a week print product. Each doing different things. Each serving readers and advertisers in different ways.

The Guardian has just totally revamped its print identity, abandoning the broadsheet for the more petite Berliner format and adopting a slicker style. It’ll be worth watching whether this catches on. New packaging might make newspapers cuter, but not necessarily better.

uh oh

ny times select.jpg ny times select features.jpg
It’s really happening. Next Monday, The New York Times will inaugurate its “Times Select” subscription service. NYTimes.com will remain free, with much of the usual content still available (including multimedia), but op-eds and columnists will be pay-only. Oh well, the Washington Post opinion page is better anyway. The 100-article-per-month archive access is slightly tempting though.
The Times is betting that significant numbers of readers will shell out, just like they do for a premium channel on cable. Can the Times be the HBO of web news? Casual reader poll: who’s thinking of paying?
(link: Letter From the Editor explaining the new service to readers)