The bible has long been a driver of innovation in book design, and this latest is no exception: an ad I saw today on TV for the complete King James Bible on DVD. Not a film, mind you, but an interactive edition of the old and new testaments built around a graphical rendering of an old bible open on a lectern that the reader, uh viewer, uh… reader controls. Each page is synched up to a full-text narration in the “crystal clear, mellow baritone” of Emmy-winning Bible reader Stephen Johnston, along with assorted other actors and dramatic sound effects bringing the stories to life.
There’s the ad to the right (though when I saw it on BET the family was black). You can also download an actual demo (Real format) here. It’s interesting to see the interactivity of the DVD used to mimic a physical book — even the package is designed to suggest the embossed leather of an old bible, opening up to the incongruous sight of a pair of shiny CDs. More than a few analogies could be drawn to the British Library’s manuscript-mimicking “Turning the Pages,” which Sally profiled here last week, though here the pages replace each other with much less fidelity to the real.
There’s no shortage of movie dramatizations aimed at making the bible more accessible to churchgoers and families in the age of TV and the net. What the makers of this DVD seem to have figured out is how to combine the couch potato ritual of television with the much older practice of group scriptural reading. Whether or not you’d prefer to read the bible in this way, with remote control in hand, you can’t deny that it keeps the focus on the text.
Last week, Jesse argued that it’s not technology that’s causing a decline in book-reading, but rather a lack of new technologies that make books readable in the new communications environment. He was talking about books online, but the DVD bible serves just as well to illustrate how a text (a text that, to say the least, is still in high demand) might be repurposed in the context of newer media.
Another great driver of innovation in DVDs: pornography. No other genre has made more creative use of the multiple camera views options that can be offered simulataneously on a single film in the DVD format (I don’t have to spell out what for). They say that necessity is the mother of invention, and what greater necessities than sex and god? You won’t necessarily find the world’s most elegant design, but it’s good to keep track of these uniquely high-demand areas as they are consistently ahead of the curve.
It appears that Amazon is going to start hosting blogs for authors. Sort of. Amazon Connect, a new free service designed to boost sales and readership, will host what are essentially stripped-down blogs where registered authors can post announcements, news and general musings. Eventually, customers can keep track of individual writers by subscribing to bulletins that collect in an aggregated “plog” stream on their Amazon home page. But comments and RSS feeds — two of the most popular features of blogs — will not be supported. Engagement with readers will be strictly one-way, and connection to the larger blogosphere basically nil. A missed opportunity if you ask me.
Then again, Amazon probably figured it would be a misapplication of resources to establish a whole new province of blogland. This is more like the special events department of a book store — arranging readings, book singings and the like. There has on occasion, however, been some entertaining author-public interaction in Amazon’s reader reviews, most famously Anne Rice’s lashing out at readers for their chilly reception of her novel Blood Canticle (link – scroll down to first review). But evidently Connect blogs are not aimed at sparking this sort of exchange. Genuine literary commotion will have to occur in the nooks and crannies of Amazon’s architecture.
It’s interesting, though, to see this happening just as our own book-blog experiment, Without Gods, is getting underway. Over the past few weeks, Mitchell Stephens has been writing a blog (hosted by the institute) as a way of publicly stoking the fire of his latest book project, a narrative history of atheism to be published next year by Carroll and Graf. While Amazon’s blogs are mainly for PR purposes, our project seeks to foster a more substantive relationship between Mitch and his readers (though, naturally, Mitch and his publisher hope it will have a favorable effect on sales as well). We announced Without Gods a little over two weeks ago and already it has collected well over 100 comments, a high percentage of which are thoughtful and useful.
We are curious to learn how blogging will impact the process of writing the book. By working partially in the open, Mitch in effect raises the stakes of his research — assumptions will be challenged and theses tested. Our hunch isn’t so much that this procedure would be ideal for all books or authors, but that for certain ones it might yield some tangible benefit, whether due to the nature or breadth of their subject, the stage they’re at in their thinking, or simply a desire to try something new.
An example. This past week, Mitch posted a very thinking-out-loud sort of entry on “a positive idea of atheism” in which he wrestles with Nietzsche and the concepts of void and nothingness. This led to a brief exchange in the comment stream where a reader recommended that Mitch investigate the writings of Gora, a self-avowed atheist and figure in the Indian independence movement in the 30s. Apparently, Gora wrote what sounds like a very intriguing memoir of his meeting with Gandhi (whom he greatly admired) and his various struggles with the religious component of the great leader’s philosophy. Mitch had not previously been acquainted with Gora or his writings, but thanks to the blog and the community that has begun to form around it, he now knows to take a look.
What’s more, Mitch is currently traveling in India, so this could not have come at a more appropriate time. It’s possible that the commenter had noted this from a previous post, which may have helped trigger the Gora association in his mind. Regardless, these are the sorts of the serendipitous discoveries one craves while writing book. I’m thrilled to see the blog making connections where none previously existed.
Mitch Stephens, NYU professor, was here for lunch today. when Ben and I met with him about a month ago about the academic bloggers/public intellectuals project, Mitch mentioned he had just signed a contract with Carroll & Graf to write a book on the history of atheism. today’s lunch was to follow up a suggestion we made that he might consider starting a blog to parallel the research and writing of the book. i’m delighted to report that Mitch has enthusiastically taken up the idea. sometime in the next few weeks we’ll launch a new blog, tentatively called Only Sky (shortened from the lyric of john lennon’s Imagine “. . . Above us only sky”). it will be an experiment to see whether blogging can be useful to the process of writing a book. i expect Mitch will be thinking out loud and asking all sorts of interesting questions. i also think that readers will likely provide important insight as well as ask their own fascinating questions which will in turn suggest fruitful directions of inquiry. stay tuned.