Category Archives: fanculture

old school

J.K. Rowling went to court today to try to stop someone from publishing a lexicon of Harry Potter characters. She says she wants to do it herself, but even if that gave her the right to stop others from doing it (which i surely hope is not what the court decides), Rowling misses the opportunity here to JOIN with Harry Potter fans in the sublime exercise of building on the story.
Reminds me of a koan i’ve been working on which goes like this:
old school authors commit to engage with a subject ON BEHALF of future readers.
new school authors commit to engage WITH readers in the the context of a subject.

youtube purges: fair use tested

Last week there was a wave of takedowns on YouTube of copyright-infringing material -? mostly clips from television and movies. MediaCommons, the nascent media studies network we help to run, felt this rather acutely. In Media Res, an area of the site where media scholars post and comment on video clips, uses YouTube and other free hosting sites like Veoh and blip.tv to stream its video. The upside of this is that it’s convenient, free and fast. The downside is that it leaves In Media Res, which is quickly becoming a valuable archive of critically annotated media artifacts, vulnerable to the copyright purges that periodically sweep fan-driven media sites, YouTube especially.
In this latest episode, a full 27 posts on In Media Res suddenly found themselves with gaping holes where video clips once had been. The biggest single takedown we’ve yet experienced. Fortunately, since we regard these sorts of media quotations as fair use, we make it a policy to rip backups of every externally hosted clip so that we can remount them on our own server in the event of a takedown. And so, with a little work, nearly everything was restored -? there were a few clips that for various reasons we had failed to back up. We’re still trying to scrounge up other copies.
The MediaCommons fair use statement reads as follows:

MediaCommons is a strong advocate for the right of media scholars to quote from the materials they analyze, as protected by the principle of “fair use.” If such quotation is necessary to a scholar’s argument, if the quotation serves to support a scholar’s original analysis or pedagogical purpose, and if the quotation does not harm the market value of the original text — but rather, and on the contrary, enhances it — we must defend the scholar’s right to quote from the media texts under study.

The good news is that In Media Res carries on relatively unruffled, but these recent events serve as a sobering reminder of the fragility of the media ecology we are collectively building, of the importance of the all too infrequently invoked right of fair use in non-textual media contexts, and of the need for more robust, legally insulated media archives. They also supply us with a handy moral: keep backups of everything. Without a practical contingency plan, fair use is just a bunch of words.
Incidentally, some of these questions were raised in a good In Media Res post last August by Sharon Shahaf of the University of Texas, Austin: The Promises and Challenges of Fan-Based On-Line Archives for Global Television.

a safe haven for fan culture

The Organization for Transformative Works is a new “nonprofit organization established by fans to serve the interests of fans by providing access to and preserving the history of fanworks and fan culture in its myriad forms.”
Interestingly, the OTW defines itself -? and by implication, fan culture in general -? as a “predominately female community.” The board of directors is made up of a distinguished and, diverging from fan culture norms, non-anonymous group of women academics spanning film studies, english, interaction design and law, and chaired by the bestselling fantasy author Naomi Novik (J.K. Rowling is not a member). In comments on his website, Ethan Zuckerman points out that

…it’s important to understand the definition of “fan culture” – media fandom, fanfic and vidding, a culture that’s predominantly female, though not exclusively so. I see this statement in OTW’s values as a reflection on the fact that politically-focused remixing of videos has received a great deal of attention from legal and media activists (Lessig, for instance) in recent years. Some women who’ve been involved with remixing television and movie clips for decades, producing sophisticated works often with incredibly primitive tools, are understandably pissed off that a new generation of political activists are being credited with “inventing the remix”.

In a nod to Virginia Woolf, next summer the OTW will launch “An Archive of One’s Own,” a space dedicated to the preservation and legal protection of fan-made works:

An Archive Of Our Own’s first goal is to create a new open-source software package to allow fans to host their own robust, full-featured archives, which can support even an archive on a very large scale of hundreds of thousands of stories and has the social networking features to make it easier for fans to connect to one another through their work.
Our second goal is to use this software to provide a noncommercial and nonprofit central hosting place for fanfiction and other transformative fanworks, where these can be sheltered by the advocacy of the OTW and take advantage of the OTW’s work in articulating the case for the legality and social value of these works.

OTW will also publish an academic journal and a public wiki devoted to fandom and fan culture history. All looks very promising.

generation gap?

A pair of important posts, one by Siva Vaidhyanathan and one by Henry Jenkins, call for an end to generationally divisive rhetoric like “digital immigrants” and “digital natives.”
From Siva:

Partly, I resist such talk because I don’t think that “generations” are meaningful social categories. Talking about “Generation X” as if there were some discernable unifying traits or experiences that all people born between 1964 and pick a year after 1974 is about as useful as saying that all Capricorns share some trait or experience. Yes, today one-twelfth of the world will “experience trouble at work but satisfaction in love.” Right.
Invoking generations invariably demands an exclusive focus on people of wealth and means, because they get to express their preferences (for music, clothes, electronics, etc.) in ways that are easy to count. It always excludes immigrants, not to mention those born beyond the borders of the United States. And it excludes anyone on the margins of mainstream consumer or cultural behavior.
In the case of the “digital generation,” the class, ethnic, and geographic biases could not be more obvious.

From Jenkins:

In reality, whether we are talking about games or fan culture or any of the other forms of expression which most often get associated with digital natives, we are talking about forms of cultural expression that involve at least as many adults as youth. Fan culture can trace its history back to the early part of the 20th century; the average gamer is in their twenties and thirties. These are spaces where adults and young people interact with each other in ways that are radically different from the fixed generational hierarchies affiliated with school, church, or the family. They are spaces where adults and young people can at least sometimes approach each other as equals, can learn from each other, can interact together in new terms, even if there’s a growing tendency to pathologize any contact on line between adults and youth outside of those familiar structures.
As long as we divide the world into digital natives and immigrants, we won’t be able to talk meaningfully about the kinds of sharing that occurs between adults and children and we won’t be able to imagine other ways that adults can interact with youth outside of these cultural divides. What once seemed to be a powerful tool for rethinking old assumptions about what kinds of educational experiences or skills were valuable, which was what excited me about Prensky’s original formulation
[pdf], now becomes a rhetorical device that short circuits thinking about meaningful collaboration across the generations.

harry potter and the litigants of doom

J.K. Rowling has maintained an admirably strong grip on the creative lives of her fictional creations and their merchandising over the years, for instance insisting on complete control over the writing and casting of the movies and ensuring that Coca Cola put money into literacy projects around the world in exchange for putting HP on their bottles. But the news today that she is suing a publisher for planning to bring out an encyclopedic companion to her books is alarming. Does she really fear that her book will bomb if somebody else ‘steals’ the idea first? Why shouldn’t fans – or even critics – write freely about her work?
The growth of fan fiction, blogging and the exchange of views on favourite books and characters has been a wonderful development of creative reading on the web – and done wonders for the rampant cult of Hogwarts, so it’s a big shame J.K.R hasn’t taken a bold stand for reader interaction with her (copyright) world.

the new promiscuity

A couple more small items for the “content is free, networks are valuable” meme… these w/r/t television. First, this LA Times piece on CBS’s “new internet strategy”:

The idea is to let their online material be promiscuous: Instead of limiting their shows and other online video to CBS.com, the network is letting them couple with any website that people might visit.
“CBS is all about open, nonexclusive, multiple partnerships,” said Quincy Smith, president of CBS Interactive.

A big part of this strategy is building an “audience network,” and to this end the newly revamped CBS site provides a variety of fora – ?message boards, wikis, and user-generated media galleries – ?to try to capture some of the energy of its various fan communities. It’s a fine line to tread, since fan culture is almost by definition self-organizing and thrives on a sort of semi-autonomy. But perhaps this only because the broadcasters have hitherto kept their distance (the occasional self-defeating lawsuit notwithstanding). It’s an interesting (and somewhat yucky) question, and one that applies well beyond TV: to what extent can community be branded?
Compare this with NBC’s more retentive move toward quasi-openness, post-iTunes, with NBC Direct, a service that offers free downloads of shows with auto-destruct DRM that wipes files after a week. I don’t think either network’s got it yet, but these are interesting experiments to watch.
In light of this, it’s worth revisiting Mark Pesce’s 2005 talk, “Piracy is Good?”, available here on Google Video.