Check out this article in today’s Wired News discussing what Amazon might be up to with features like Search Inside the Book, automated recommendations, and user-augmented content such as reader reviews, customer images, Listmania etc. Are these just a bunch of fun toys, or is it all beginning to add up into something big? The article focuses primarily on fancy new search functions – Statistically Improbable Phrases (SIPs), text stats, and concordance (see “amazon: inching toward semantic“) – and includes a few remarks on the subject from if:book..