Teaming up with Verizon V Cast, a new spinoff of the popular Fox series 24 is beginning a high profile push into the fledgeling market of serialized mobile video. The show, 24 Conspiracy, will be available to subscribers in 24 sixty-second “mobisodes.” This means the entire program is 24 minutes long – not much more than an extended commercial for Fox, and a gimmick for selling more expensive phones. But perhaps this could open the floodgates for longer, more varied programming for mobile users. If HBO wants to stay on the cutting edge, they should probably open up a mobile programming division. How long before John Grisham or Dan Brown writes the first big serial blockbuster for cell phones?
Also, story in today’s NY Times..